Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
.biz and .xxx and the latest and greatest.co
-
We are designing a .BIZ site where we will push a high percentage of the traffic ourselves. In other words, we aren't relying heavily on SEO for being found.
I have a two part question:
1. Is there really any reason for a young start up .biz company to buy a $100 / year .XXX extension?
2. We don't have the .com (and can't afford it at the moment) but we do have the .co
Does the .co have any upside to it that the .biz does not in SER?And do we get penalized for using the .biz? In other words, do SEs prefer the .com and nothing else will do quite as well?
Thanks!
-
As I understand it, the .XXX TLDs are pushing for exclusive adult use. Therefore if your site has no adult content then you may be in violation of the terms for that TLD.
As Ryan stated, the search engines have no real prefrence to the TLDs, except for in the fact that the users trust them more. Therefore, your CTRs will be higher, which in turn would effect your rankings. When possible .com is the best for most websites.
The .co's have a benefit of being shorter, but they have a huge downside for being too similiar to the .com and that they are not yet widely recognized. Put a .co on the side of service truck and the majority of people are bound to think that you simply forgot the 'm' for the .com.
-
Search engines do not have any preference as to the extension used for your site. A .com has no advantage over a .net or .info from a search engine ranking perspective.
Users have a strong preference towards .coms. A .com site is viewed as a sign of legitimacy. If you take the name of almost any major company in any such as McDonalds, Facebook, IBM, BankOfAmerica, etc. and you add .com to the end, you wind up on the company's website. Even if you rank well for your site, some users are prejudice and are less likely to click on uncommon TLDs.
If you purchase a non-.com extension there is a high likelihood at times you will lose traffic to the .com. You can explain to users your website is watches.biz but a percentage of them will go to watches.com when trying to get to your website. This issue can impact your business.
With respect to the .xxx domain, I would not recommend acquiring that TLD for business purposes except to protect your brand. Many filters will likely block all .xxx TLDs.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Getting high priority issue for our xxx.com and xxx.com/home as duplicate pages and duplicate page titles can't seem to find anything that needs to be corrected, what might I be missing?
I am getting high priority issue for our xxx.com and xxx.com/home as reporting both duplicate pages and duplicate page titles on crawl results, I can't seem to find anything that needs to be corrected, what am I be missing? Has anyone else had a similar issue, how was it corrected?
Technical SEO | Sep 28, 2015, 4:11 PM | tgwebmaster0 -
Is it better to use XXX.com or XXX.com/index.html as canonical page
Is it better to use 301 redirects or canonical page? I suspect canonical is easier. The question is, which is the best canonical page, YYY.com or YYY.com/indexhtml? I assume YYY.com, since there will be many other pages such as YYY.com/info.html, YYY.com/services.html, etc.
Technical SEO | Jan 2, 2015, 7:27 PM | Nanook10 -
.com and .co.uk duplicate content
hi mozzers I have a client that has just released a .com version of their .co.uk website. They have basically re-skinned the .co.uk version with some US amends so all the content and title tags are the same. What you do recommend? Canonical tag to the .co.uk version? rewrite titles?
Technical SEO | May 7, 2014, 5:38 AM | KarlBantleman0 -
Moving from a .com to .co.uk
I need to migrate a wordpress site from domainname.com to domainname.co.uk. If I just put a 301 on every page on the .com will that cover it? Would it make sense to go and change all the backlinks/profile links to the new .co.uk site or doesn't it matter if you have a 301 redirect on it? Thanks
Technical SEO | Feb 27, 2013, 8:29 AM | littlesthobo0 -
Looking to rank a .co.uk domain in the USA
Hello Mozzers, One of my clients sites is "domain.co.uk" and they are looking to rank in the USA with the same domain. They are looking to change host (for unrelated reasons) and I think it may be beneficial for them to get hosting in the USA. Essentially the business is moving to the USA but they want to retain their domain name as they cannot get their hands on a domain with their company name in that is .com / .net / .org etc. . . I know that the .co.uk domain will adversely affect click through rates in the states, but there seems to be no way around this if they want their retain the company name as their domain name. Would American based hosting help them rank better for searches from the USA or is the benefit of this negligible? Net66
Technical SEO | Mar 21, 2012, 8:01 AM | net660 -
Move established site from .co.uk to .org - good or bad idea?
I am currently considering moving our site from the current .co.uk domain to the .org version which we also own. The site is established and indexed for 7 years, ranks well and has circa 10k traffic per month which is mainly UK & US traffic. The reason for the change to the .org domain is to make the site more global facing and give us the opportunity to develop the site into multi language within directories (.org/es/ etc.) and then target those to the local search engines. For the kind of site it is (community based) it wouldn’t really work to split this into lots of separate country targeted domains. So the choice is to either stick with the .co.uk and add the other foreign language specific content in directories within the .co.uk or move to the .org and do the same (there is also a potential third option of purchasing the .com which is currently unused but that could be pricey!) We are also planning a big overhaul of the site with redesign, lots of added content and reorganisation of the site – but are thinking that it would be better to move the domain on a 1:1 basis first with the current design, content and URL structure in place and then do the other changes 2 or 3 months down the line. I have read up on SEOmoz, google guidelines etc on moving a site to a new domain and understand the theoretical approach of moving the site and the steps to take (1to1 301 redirects, sitemaps on old and new etc) and I will retain ownership of the .co.uk so the redirects can remain in place indefinitely. However having worked so hard to get the site to where it is in the search engines and traffic levels I am very worried about whether the domain change is a good move. I am more than happy to accept a temporary fluctuation in rankings & traffic for 1 – 4 weeks as reported may happen as long as I can be sure it will return after a temporary period and be as strong (or almost as strong) as the previous rankings / traffic. Looking for peoples experiences to give me the confidence / reassurance to go ahead with this or any info on why I shouldn’t Thanks in advance for your advice. Adrian.
Technical SEO | Feb 17, 2012, 11:09 AM | Zilla0 -
.com or .co.uk in UK index? but the .com has higher domain authority...
Hi there i have a .com and a .co.uk for a site that has been around a while. However not much seo has been done on it, i was wonderign do i continue to optimise for the .com or switch to the .co.uk to rank in Google UK index for various search terms. .COM = 40 domain authority .CO.UK - 10 domain authority. Let the debate start 🙂
Technical SEO | Dec 20, 2011, 7:13 AM | pauledwards0 -
UK website ranking higher in Google.com than Google.co.uk
Hi, I have a UK website which was formerly ranked 1<sup>st</sup> in Google.co.uk and .com for my keyword phrase and has recently slipped to 6<sup>th</sup> in .co.uk but is higher in position 4 in Google.com. I have conducted a little research and can’t say for certain but I wonder if it is possible that too many of my backlinks are US based and therefore Google thinks my website is also US based. Checked Google WmT and we the geo-targeted to the UK. Our server is also UK based. Does anyone have an opinion on this? Thanks
Technical SEO | Nov 28, 2011, 7:45 PM | tdsnet0
