Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Tactics to Influence Keywords in Google's "Search Suggest" / Autocomplete in Instant?
-
Perhaps some form of viral campaign will push up the searches for 'your keyword'... It's definitely an interesting topic!
-
There will always be some people who can get around that. Fresh proxies, Private proxies - by the time Google has those proxies (if at all) it in their "list", they come with a fresher list of new proxies. Cat and mouse chase.. except there is one cat and too many mice. Anyways, its not something I would recommend.
-
Isn't Google smart enough to have a list of common proxies and not count them for any changes?
-
I just went to that link and it looks like it's broken, holding page for GoDaddy loads.
This page describes it and seems to be working... http://blog.zap2it.com/pop2it/2011/01/is-kevjumba-a-heterosexual-bear-wrestler-he-wants-the-internet-to-think-so.html
-
Search Suggest is also dependent upon the volume of content related to those keywords. Remember, the original search suggest provided you with data on the number of search results available for the phrase. We have seen marginal improvement with just massive content syndication and no click manipulation.
Finally, whatever you do, it will have to be sustained. Suggest is updated alongside whatever keyword metrics Google is using. You can't simply hope to run a single mechanical turk campaign and then permanently influence the results.
-
First, you have to decide what type of content you're trying to simulate. A breaking news story may get 1,000,000 searches in a day while the previous day that search might have gotten 1000. A major product will get fewer but more evenly distributed searches. Decide which you want before you do anything, or you'll be found manipulating google - and they don't like that, for some reason.
-
Rishi Lakhani wrote this earlier today on the subject, great blog post- http://explicitly.me/manipulating-google-suggest-results-%E2%80%93-an-alternative-theory
-
Very interesting indeed, will be nice to make a few experiments
-
Pretty interesting article, guess I must have missed it despite having liked them on FB.
-
I got an interesting post from one of the bloggers: SEJ shared this on facebook.
http://explicitly.me/manipulating-google-suggest-results-–-an-alternative-theory. Worth a read
-
Thank you, that makes sense.
-
When leaving blog comments, isntead of trying to get a link out of them in any way, simply be a normal person, give your opinion of the blog post, then encourage readers to search something. If you have coupon sites this works great because you can comment on a blog in your industry, then tell anyone if they are going to buy the product to be sure to Google for some coupons first, because they can save money that way. No link, no brand mention, but you get more search traffic for a phrase.
-
This is more theoretical, talk on methods to influence google search suggest, (think auto complete which now will assist SEO alot more with more users using instant search) We want google to automatically suggest keywords that we have influenced.
-
That's a really smart idea... I wonder if the direct link to Google with the search phrases helps at all even when the link isn't clicked on and a search is performed.....
-
Please forgive me (I'm new to this), but what do you mean by tactics to influence keywords in Google's Search Suggest" / Augocomplete in instant? And how does it help your seo?
-
The easiest way is the black hat way using proxy/ips. I am not sure if it can be necessarily labeled black hat but anyways...
The clean way is to have a direct link to google with the search terms - put it on high traffic pages and ask visitors to click it and find your website.
Firstly you are increasing the search count and also the likelyhood of it getting included in the Auto Suggest list of google.
2nd, you are getting your visitors back.
You can make it interesting like a treasure hunt, give them a discount or a freebie.. to go to Google and be able to find their back.
-
Haha funny, thanks for the link!
-
Thanks for sharing that charles!
Although I just checked it out and this phrase "is kevjumba a heterosexual bear wrestler" seemed to have went viral, appearing on titles of tons of different domains.
-
If you type -is - in google (that is is with a space after it) you will see a phrase "Is Kevjumba A Heterosexual Bear Wrestler"
Here is how that phrase made it to suggest: http://www.viralblues.org/is-kevjumba-a-heterosexual-bear-wrestler-an-only-child.html
-
I have used the mechanical turk in a reputation management scenario to help move a negative search suggest down, down, down by having other searches conducted by turks, such as "brandname coupons", "brandname reviews". (The term was "brandname scam". ) Only a set number a week were tasked and always a different combo of terms. The actual mechanical turk task contracted for was at face value legit - to search for the particular set of terms and note where in the top 10 search results the "brandname" domain fell.
-
Is there an Canadian Mechanical Turk available? As this is a US only service
-
Social Media driven, internet scavenger hunts could help propigate instant search results and provide some jucy link bait! Would of course take some sort of contest reward incentivization.
-
I've seen another who shall not be named do that as well. Successfully I believe.
-
Create an army of botnets*
*Highly blackhat and you could end up in prison!
-
It's definitely something to do with a wide range of IP's/accounts/locations searching for the same thing that influences it. I'm working for a site now that has really no SEO, but they're widely known offline for their customized products. People get to the site almost exclusively typing some version of "brand name" or "brand name product." While they won't rank at all for "certain product," when you type in "brand name" it will auto complete with the products they're known for offline, as well as marketing campaigns they've done.
Edit: As well as one autosuggest being a brick and mortar location (the city) that they no longer operate out of. Which was another search term people would add to the the end of "brand name"
Hope that provides some more insight.
-
I'm not sure exactly why, but google started "suggesting" me after I participated heavily in yahoo answers. No other SEO practices were attempted.
Perhaps its the wide range of IP addresses typing in your brand.
Update:
For some reason this just popped in my head, but my search suggest seems to be equal if not stronger with Yahoo and Bing even though I've had less than 5 queries+Click throughs of my brand in the past year on either of them
-
I dont think that there are legitimate ways to influence suggest for popular keywords. I have noticed one thing though: Popularity of a particular term leads to its inclusion in the suggest list. Example: I ran an awareness/social campaign to save our historical monuments from vandalism by making a website where people could scribble whatever they want.
That campaign went off really well with retweets and shares among good influencial folks. It got shared on bookmarking websites as well. Suddenly, I started seeing a keyword "responsible travel" coming up on suggestions. But as the momentum died, we lost that preference. Maybe the QDF algorithm kicked that keyword out?
-
Someone who will not be named (it rhymes with "Bomb Itch Slow") told me to Mechanical Turk the crap out of it
-
Using social media competitions to increase search demand for certain queries is very effective.
-
Going offline.
Have a TV or radio ad and tell people to search "your keyword".
I believe this was successfully executed for phrase "seo found" in Australia. http://www.google.com.au/search?q=seo%20found I was first suprised to see a peak in search volumes in Google Keyword Tool and was later told that they had a massive advertising campaign for this phrase.
This is something I intend to try in the future.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Organic Brand Clicks/Traffic Drop - Why?
Hi Moz Community, I've been reviewing Search Console and have been noticing that there has been a consistent drop in brand clicks. The overall number of keywords (especially for the top 2 pages) have been increasing, according to SEMRUSH, however, traffic and sales are still in decline. There are no algorithmic and manual penalties, in addition, paid search activity has been increasing in the leadup to Christmas. Has anyone experienced this and potentially advise how to diagnose and resolve this issue?
Branding | | rec1230 -
Two companies merging into a new website. How to merge two existing websites into a brand new website and preserve search rankings.
Brand A and Brand B are merging to form Brand C. Brand A has a great search presence (prominent rankings, answer boxes, and impressive organic traffic). Brand B has a good reputation in real life but their web presence was extremely weak (we've been helping with that over the past few months and it is improving). What are the steps we need to take? The previous domains from Brand A and Brand B are going away and we need to promote the newly minted Brand C website. This Q/A summarizes what we want to do but with one exception: They only discuss merging Brand A into BRand B and there is no Brand C.
Branding | | CommandPartners0 -
Copy/pasting the article from another website and referencing correctly not to get penalized
Hi all I am looking at copy/pasting an article from another website which is very relevant to my business, is there a standard practise/best practise for SEO to do this and ensure Google doesn't think i am plagerizing content etc.. Link to source down the bottom? Using Quotations... making a page noindex or no follow etc?
Branding | | IsaCleanse0 -
Big Problems Using &'s in Business Name?
One of my clients is a law firm with a Business name like the following:
Branding | | gbkevin
Rosenberg & Dalgren, LLP They get A TON of organic search traffic on their brand name above, but most people (95%) search "Rosenberg and Dalgren" instead of "Rosenberg & Dalgren". **Notice use of ampersand being used and alternatively, the word "and" being used. ** Currently, their local citations across the Internet (G+, YP, Yelp, etc) use the business name, "Rosenberg & Dalgren, LLP" (with ampersand). Here is the dilemma we are in... When someone searches "Rosenberg and Dalgren" in Google (which the majority of our search traffic does), Google does NOT show our local one-box on the right hand side of the SERPs (see example of a one-box I am referring to here http://blumenthals.com/blog/wp-content/uploads/2013/09/Screen-Shot-2013-09-28-at-9.59.58-AM.png). But when someone searches "Rosenberg & Dalgren" in Google, it does trigger our local one-box with photos, review ratings, links to our Google+ Local page, etc. WHICH IS GREAT! They have AWESOME reviews that command powerful social proof. We want that local one-box to show up! So my question is, what can I do to trigger that local one-box for both brand name searches for "Rosenberg & Dalgren" as well as "Rosenberg and Dalgren"? I am considering changing our NAP citations to have the business name be "Rosenberg and Dalgren" since that is what 95% of people search in Google to find them. I am guessing Google doesn't quite understand that "Rosenberg and Dalgren" is linked to "Rosenberg & Dalgren" via what it sees in the knowledge graph of the Internet (citations, website, etc). So how best should I handle this and get that local one-box triggering for the majority of our branded search traffic? Lastly, what is the best advice for including company/corporate designations in the NAP citations? (ie. LLP, LLC, Inc, etc) Thank you for any help and guidance! We appreciate it!0 -
How to improve the quality score (QS) when bidding on competitor brand names in Google Adwords?
Hi, I have researched few sites on this topic and I could see that the competitor keyword should match with the add text relevance, landing page relevance and CTR. Any other factors more to be included to improve the quality score? Reference: http://searchenginewatch.com/article/2285536/Google-Updates-How-AdWords-Quality-Score-is-Reported
Branding | | zco_seo0 -
Organic Traffic from irrelevant keywords in GA?
Hi, I am doing SEO for a website that deals in 4-wheeler tyres. While reviewing the organic traffic in Google Analytics, i noticed some keywords that are completely irrelevant to the theme of the website. Some are porn related terms while some are like google, yahoo, laptops, youtube etc. It seems someone is doing negative SEO for my website, as a result of which a decent number of searches are coming from these irrelevant terms. What should i do to block traffic from such terms as this may harm my website's performance in search engines. Please suggest a solution as soon as possible.
Branding | | PFX1110 -
Different zoom levels of spots in Google Maps
Most roadmap imagery is available from zoom levels 0 to 18, for example. With zoom level 0 the whole world can be visible. As we all know, the more we zoom in on Google Maps, the more spots (e.g. name of restaurants, hotels etc.) are visible. Some spots are visible "sooner" - with a lower zoom level, which is of course better for the company. Some companies are only visible with a very high zoom level. If I have a highly branded company is the zoom level lower? Is this the answer for the different display?
Branding | | petrakraft1 -
Video's Pros and Cons - YouTube vs My website or both?
This isn't really a question per say, but more of a request for advise. We are in the process of creating videos for our travel website. They are more informational and do not promote any products as such. I am aware of the options, and I am leaning towards creating a pro account with Vimeo so that the videos are available only on our website. The reason for this is so that we can at least get credit for our work, as when they are on you tube, anybody can syndicate the video without linking to our website. I am also aware that there are allot of searches happening on YouTube, and it may be worse if we choose not to upload our videos there as we would loose out on a big audience. it would be GREAT if we had the best of both options. And i had an idea i want to get your opinions on. Create the video and upload onto our website with "lower competitive" title / meta / body. Submit the video on YouTube with a "Higher competitive" keyword / title /meta and description. When someone finds our video, they might search YouTube to avoid linking back and wont find it, (although it is there getting traffic from a similar keyword) Branding is the number 1 objective for these videos, so you tube + many other video sites would be the way to go. However, i would also like our own "private" video blog on our site so that if web masters like the video, we can give them the option of embedding it on there site (like SEOMOZ do it on there whiteboard Fridays) Your comments and suggestions will be muchly appreciated. Greg
Branding | | AndreVanKets0