Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Web fonts & SEO
-
Hi everyone !
My question is regarding web fonts. We are currently working on a new design for our website and we're thinking about using web fonts instead of images containing the fonts we'd like to have.
I'd like to know if web fonts can affect SEO as they need to be downloaded on the visitor's computers and consequently can slow down the load time of our web pages.
If anyone has used web fonts in the past, do you have some specific tips to share ?
Thank you in advance for your answers!
Jeremie
-
It's probably a bit of a balancing act. The advantage of using web fonts is that it makes the text that you would have "hidden" in images accessible - goof thing for SEO if the text includes keywords and/or describes the content.
As you say, the downside is the additional load time. This depends on the particular font and of course where it's hosted. I've used the google hosted fonts on a project and not had any significant problems with speed.
Speed can be a red herring though as you would have had to download the images before. If you're replacing lots of images with web fonts then you may actually be delivering fewer bytes.
Perception can be different though as the browser has to download the font before it can render the text.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Deep linking with redirects & building SEO
Hi there. I'm using deep linking with unique URL's that redirect to our website homepage or app (depending on whether the user accesses the link from an iphone or computer) as a way to track attribution and purchases. I'm wondering whether using links that redirect negatively affects our SEO? Is the homepage still building SEO rank despite the redirects? I appreciate your time & thanks for your help.
Intermediate & Advanced SEO | | L_M_SEO0 -
Merging Pages and SEO
Hi, We are redesigning our website the following way: Before: Page A with Content A, Page B with Content B, Page C with Content C, etc
Intermediate & Advanced SEO | | viatrading1
e.g. one page for each Customer Returns, Overstocks, Master Case, etc
Now: Page D with content A + B + C etc.
e.g. one long page containing all Product Conditions, one after the other So we are merging multiples pages into one.
What is the best way to do so, so we don't lose traffic? (or we lose the minimum possible) e.g. should we 301 Redirect A/B/C to D...?
Is it likely that we lose significant traffic with this change? Thank you,0 -
Category Pages & Content
Hi Does anyone have any great examples of an ecommerce site which has great content on category pages or product listing pages? Thanks!
Intermediate & Advanced SEO | | BeckyKey1 -
Are backlinks the most important factor in SEO?
I have had an agency state that "Backlinks are the most important factor in SEO". That is how they are justifying their strategy of approaching bloggers. I believe there are a lot more factors than that including Target Market definition, Keyword identification an build content based on these factors. What's everyone's thoughts?
Intermediate & Advanced SEO | | AndySalmons0 -
Changing Servers + Effect on SEO
Hi, I am currently with a very slow server. Our website takes quite a while to load, FTP is very slow and content changes with Wordpress are slow because even the database connection takes a lot of time. However, my website ranks very well. Traffic has doubled in the last year. Our domain has been registered with this company for over 10 years. I am wondering if changing to a different hosting provider would have an effect on my rankings due to the change in IP.
Intermediate & Advanced SEO | | MangoMan160 -
Subdomains and SEO - Should we redirect to subfolder?
A new client has mainsite.com and a large numer of city specific sub domains i.e. albany.mainsite.com. I think that these subdomains would actually work better as subfolders i.e mainsite.com/albany rather than albany.mainsite.com. The majority of links on the subdomains link to the main site anyway i.e. mainsite.com/contactus rather than albany.mainsite.com/contactus. Having mostly main domain links on a subdomain doesnt seem like clever link architecture to me and maybe even spammy. Im not overly familiar with redirecting subdomains to subfolders. If we go the route of 301'ing subdomains to subfolders any advice/warnings?
Intermediate & Advanced SEO | | AndyMacLean0 -
Migrating online store to subdomain using shopify and effects on seo and energy down the road for seo
I'm looking for some clarity... Looking at using Shopify for an existing online store that we have to migrate. Setting up the store with shopify means we will be using a subdomain such as shop.mywebsite.com instead of mywebsite.com/shop. The following are points to consider when responding The client currently has an online store, however it's a proprietary shopping store and CMS that has since gone defunct and they need to migrate to an alternative in order to survive online against new CMS systems that allow the site and its content to be better optimized. There is a lot of existing SEO done on the current site that we don't want to loose PR on. There is roughly 2000 products Client has a fixed budget, dealing with checkout issues, custom work and various other "bugs" seems to be easier controlled with Shopify...thus budget can be used more on content/strategy and migration We want to run the main site in Wordpress and are wanting to use Shopify since it supports a gateway, has great features and seems like it would allow us to get more bang for the buck and can focus more on the main site and content strategy and drive traffic to the subdomain store if needed Or main concern is the effort of migrating 2000+ products to shopify and the traffic and PR it gives the current site will have a negative effect on the main domain itself. Should we really be considering this path? The domain is diveidc.com One main benefit to the subdomain is the ability to clearly segment products from the service portion of the site in the analytics and focus 2 clear strategies and track it in a very defined manner. We're really on the fence with this...any thoughts are welcome.
Intermediate & Advanced SEO | | MAGNUMCreative0 -
Does font size affect SEO?
In the eyes of Google, would the font text size of say a news article affect SEO? For example, a slightly larger font being easier to read by those with bad eyes? Accessibility? If so, what size would be ideal? 10, 12, 14? Your thoughts and suggestions are greatly appreciated.
Intermediate & Advanced SEO | | Peter2640