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  4. Do Backlinks to a PDF help with overall authority/link juice for the rest of the domain?

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Do Backlinks to a PDF help with overall authority/link juice for the rest of the domain?

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  • MattAaron
    MattAaron last edited by Jan 3, 2012, 2:53 PM

    We are working on a website that has some high-quality industry articles available on their website.

    For each article, there is an abstract with a link to the PDF which is hosted on the domain.

    We have found in Analytics that a lot of sites link directly to the PDF and not the webpage that has the abstract of the article.

    Can we get any benefit from a direct PDF link? Or do we need to modify our strategy?

    1 Reply Last reply Reply Quote 0
    • RobMay
      RobMay last edited by Jan 4, 2012, 1:57 AM Jan 4, 2012, 1:57 AM

      You can/need to build links from within the domain to thePDF report you want to share also. Links within the PFD file will also help for people who share the file via email, and not within the site. This will bring people back to your domain.

      1 Reply Last reply Reply Quote 0
      • firstconversion
        firstconversion last edited by Jan 3, 2012, 4:18 PM Jan 3, 2012, 4:18 PM

        Also have a Google for optimising pdfs for search, i know there are number of ways & options

        http://www.seomoz.org/ugc/how-to-optimize-pdf-documents-for-search

        http://searchengineland.com/eleven-tips-for-optimizing-pdfs-for-search-engines-12156

        1 Reply Last reply Reply Quote 1
        • EGOL
          EGOL last edited by Jan 3, 2012, 4:13 PM Jan 3, 2012, 4:13 PM

          Add links to your site within the .pdf

          You can also add your branding to the .pdf

          1 Reply Last reply Reply Quote 1
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