Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How is link juice split between navigation?
-
Hey All, I am trying to understand link juice as it relates to duplicate navigation
Take for example a site that has a main navigation contained in dropdowns containing 50 links (fully crawl-able and indexable), then in the footer of said page that navigation is repeated so you have a total of 100 links with the same anchor text and url. For simplicity sake will the link juice be divided among those 100 and passed to the corresponding page or does the "1st link rule" still apply and thus only half of the link juice will be passed?
What I am getting at is if there was only one navigation menu and the page was passing 50 link juice units then each of the subpages would get passed 1link juice unit right? but if the menu is duplicated than the possible link juice is divided by 100 so only .5 units are being passed through each link. However because there are two links pointing to the same page is there a net of 1 unit?
We have several sites that do this for UX reasons but I am trying to figure out how badly this could be hurting us in page sculpting and passing juice to our subpages.
Thanks for your help! Cheers.
-
Hi Keri,
thanks for the follow up. As for the specific question no I have not really found a concrete answer. Currently we have left the duplicate navigation alone and focused on more pressing updates. Sorry that I don't have more info to share.
-
Hi Joshua,
I'm following up on older unanswered questions, and wondering what you decided to do in this case. Did you change anything, or leave it as is? Do you have anything interesting to share with us that you learned?
Thanks!
-
Hey Damien, thanks for the response. Ya I had originally thought about no following one set of links but then found out what you just pointed out, that the nofollow doesn't work that way anymore. We actually have more links then that per page (that just happens to be a round number) but what I am trying to figure out is since about half of them are duplicates am I really losing anything? since they only link to about 50 unique pages are those pages being passed the same amount of juice as they would be if they were only being linked to once per page (instead of being linked to in the main nav and footer)?
-
I'd be wary of having so many links on one page. I say 100 links is a max per page but obviously I'm sure there's going to be sites out there that rank with more than that; but as a general rule...
You used to be able to add nofollow to your links and preserve your PR but I believe if you add that now the link will get no juice and you still lose some. It's more of a 'I don't sponsor this' sort of thing. Hope I explained myself okay there!
DD
-
Thanks for posting. I understand what chapter four says but it doesn't seem to answer my question. My understanding is that google only counts the first link on a page when passing link juice although it splits link juice across all of the links on a page. So according to this understanding only the navigation contained in the dropdowns at the top of the page will pass link juice, thus only half of the possible link juice is passed since the links in the footer don't pass any juice (even though they are factored in to how much juice each link passes). Is that a correct understanding? The example in the book does not discuss what happens to how link juice is calculated and passed when two links on one page point to the same subpage.
-
http://www.seomoz.org/beginners-guide-to-seo/basics-of-search-engine-friendly-design-and-development
go to the chapter 4
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using Button Links vs Sidebar Menu
I have a services page with a lot of rich text and a slideshow of images. Currently, I am using a column of buttons to various services, and am wondering if a sidebar menu would be more effective for Google to crawl and rank?
Web Design | | cinchmedia0 -
2 Menu links to same page. Is this a problem?
One of my clients wants to link to the same page from several places in the navigation menu. Does this create any crawl issues or indexing problems? It's the same page (same url) so there is no duplicate content problems. Since the page is promotional, the client wants the page accessible from different places in the nav bar. Thanks, Dino
Web Design | | Dino640 -
Spotted Hidden Omiod Links in Footer - What do you think is Going on Here?
Hi guys, Hoping one of you have come across this before. While taking a look at the source code for a website I've recently started working on, I spotted some 'display:none' code in the footer of the page. Here's a snapshot of the code: close XMETAhead title : 404 Page Not Found | ( 39 chrs ) [http://www.omiod.com/chrome-extensions/meta-seo-inspector/info.php?meta=description&cont=404 Page Not Found.](<a href=)" title="more about description" target="_blank" class="ad_seo_link">description : 404 Page Not Found( 170 chrs )[http://www.omiod.com/chrome-extensions/meta-seo-inspector/info.php?meta=keywords&cont=404, 404 error page,](<a href=) " title="more about keywords" target="_blank" class="ad_seo_link">keywords : 404, 404 error page ( 7 items )SCRIPThttp://www.google.com/s2/favicons?domain=www.google-analytics.com">www.google-analytics.com http://www.google-analytics.com/ga.js <div< a="">class="ad_seo_title">HTML5 report</div<>Doctype is not HTML5, there are no HTML5 tags, but at least no obsolete HTML tags were found. 1/5
Web Design | | ecommercebc0 -
Should the parent directory of the main site-navigation be clickable or not?!?
Highly discussed in our team is the question: Should all parent navigation items be clickable, or only the ones that have no child menu appearing on mouse over? At Starwood Germany, we would like to adjust the main navigation for all our websites in order to improve consistency and user friendliness. At the moment, most of our websites feature both clickable non-clickable parent items, depending on whether the items have a corresponding child menu (appearing on mouse over) or not. See example here: http://www.imperialvienna.com/en Some of our team members believe it might be irritating and/or confusing for the user if some items are clickable while others are not. What do you think? Any thoughts and insights would be truly appreciated!
Web Design | | DFM_GSA0 -
Html 5 main and secondary navigation for SEO best performances
I am building a website which will have a main navigation related to the site and each link of the main navigation will have a secondary navigation. We do not want to use a megamenu style navigation. I will try to explain it with a example: Let's start with an example for a computer store "My PC Store", the Main Navigation would be: Desktop PC's Notebook & Tablets
Web Design | | netbuilder
Multimedia When clicking on the "Notebook & Tablets" the user is directed to the page domain.com/notebook-tablet.html and on this page the secondary navigation appears: Laptop Netbook Tablets / iPad I am confused on how I should organize the semantic navigation for best SEO performances and I need advice / suggestions. I thought about 2 different ways to do it but which one is more appropriate in terms of SEO? PROPOSITION A Home Page: <header> My PC Store <nav> Desktop PC's Notebook & Tablets Multimedia </nav> </header> Sub-Page (Notebook & Tablets): <nav>(or <aside>?) Desktop PC's Notebook & Tablets Multimedia </aside> </nav> <header> Notebook & Tablets <nav> Laptop Netbook Tablets / iPad </nav> </header> As you notice on the home page the Main Site Navigation is included in the <header>while it is not in the sub-pages. PROPOSITION B Home Page: <header> My PC Store <nav> Desktop PC's Notebook & Tablets Multimedia </nav> </header> Sub-Page (Notebook & Tablets): <header> Notebook & Tablets <nav> Desktop PC's Notebook & Tablets Multimedia </nav> # Notebook & Tablets * Laptop Netbook Tablets / iPad </header> The main navgation remains always in the <header>(home page / sub-pages) of all page. I need suggestions... How would you guys organize the nav ? </header> </header>0 -
Does Google follow links inside a <noscript>tag?</noscript>
I'm looking at making an embedable calculator and asking users to embed it to their website. I had the idea of using javascript to include the calculator which would also conatain a text link back to my site in order to gain some back links. If it's possible Google won't see the link (as they may not execute the javascript), is it safe to place the link in the <noscript>tag? If so, Will it be indexed and will Page Rank be passed?</span></p> <p>Thanks in advance for your answers. </p> <p>Anthony</p> <p><span style="color: #5e5e5e;"><br /></span></p></noscript>
Web Design | | BallyhooLtd0 -
How will it affect my site if i link to a site with adult content?
We are currently working on creating 2 sites for a company, one with no adult content, one with adult content. Will it affect the non adult content site if i link to the other one in terms of Google and being blocked by some internet providers.
Web Design | | MattWheatcroft0 -
Site-wide footer links or single "website credits" page?
I see that you have already answered this question before back in 2007 (http://www.seomoz.org/qa/view/2163), but wanted to ask your current opinion on the same question: Should I add a site-wide footer link to my client websites pointing to my website, or should I create a "website credits" page on my clients site, add this to the footer and then link from within this page out to my website?
Web Design | | eseyo0