What's the best format for a e-commerce URL product page
-
We have over 2000 non branded experiences and activities sold through our website. The website is having a face lift with the a new look and a stronger focus on SEO. As part of this, I am keen to establish what the best practice is for product based URLs. I've researched the market and come up with a few alternatives that are used:
domain/category/subcategory/activity_name
domain/activity_name/category/subcategory/activity_reference
domain/generic_term/activity_reference/activity_name
domain/category/activity_location/activity_name
Activities are location based but the location can change (say once every 2 years). Activity names, category, subcategory and activity_reference rarely change.
Are there any thoughts/ research on the best method? (If there is one)
Many thanks in advance for your insights.
-
I am not answering because I don't know the amounts of traffic generated by your categories, locations, references, activities, etc.
So, I would be doing lots of KW research.
Also, I would be using hyphens instead of underscores in the URLs
-
Without considering other factors (links, domain age etc), your understanding certainly ties in with one of the front runners in the industry who use
domain/activity_name/category/subcategory/activity_reference
-
It has been my understanding that words in a URL closer to the left are more important. I would look at search volumes and try to use the same word orders as the higher search volume keyword phrases.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 redirect from dynamic url to static page
Hi, i want to redirect from this old link http://www.g-store.gr/product_info.php?products_id=1735/ to this one https://www.g-store.gr/golf-toualetas.html I have done several attempts but with no result. I anyone can help i will appreciate. My website runs in an Apache server with cpanel. Thank you
Technical SEO | | alstam0 -
Duplicate content on Product pages for different product variations.
I have multiple colors of the same product, but as a result I'm getting duplicate content warnings. I want to keep these all different products with their own pages, so that the color can be easily identified by browsing the category page. Any suggestions?
Technical SEO | | bobjohn10 -
What's the best canonicalization method?
Hi there - is there a canonicalization method that is better than others? Our developers have used the
Technical SEO | | GBC0 -
Unnatural Link Warning Removed - WMT's
Hi, just a quick one. We had an unnatural link warning for one of our test sites, the message appeared on the WMT's dashboard. The message is no longer there, has it simply expired or could this mean that Google no longer sees an unatural backlink profile? Hoping it's the latter but doubtful as we haven't tried to remove any links.. as I say it's just a test site. Thanks in advance!
Technical SEO | | Webpresence0 -
Position of elements in the product page
Hello. As I am a SEO Beginner I wonder if the elements of the page will make a better or worse ranking. I ask this because my boss asked to change the order of the elements. He wants to put first the section of Supplies and Accesories, and then additional information. http://www.theprinterdepo.com/hp-9500mfp-refurbished-printer Does it affect my seo for worse or for better?
Technical SEO | | levalencia10 -
Do you get credit for an external link that points to a page that's being blocked by robots.txt
Hi folks, No one, including me seems to actually know what happens!? To repeat: If site A links to /home.html on site B and site B blocks /home.html in Robots.txt, does site B get credit for that link? Does the link pass PageRank? Will Google still crawl through it? Does the domain get some juice, but not the page? I know there's other ways of doing this properly, but it is interesting no?
Technical SEO | | DaveSottimano0 -
What would you do if a site's entire content is on a subdomain?
Scenario: There is a website called mydomain.com and it is a new domain with about 300 inbound links (some going to the product pages and categories), but they have some high trust links The website has categories a, b, c etc but they are all on a subdomain so instead of being mydomain.com/categoryA/productname the entire site's structure looks like subdomain.mydomain.com/categoryA/productname Would you go to the effort of 301ing the subdomain urls to the correct url structure of mydomain.com/category/product name, or would you leave it as it is? Just interested as to the extent of the issues this could cause in the future and if this is something worth resolving sooner than later.
Technical SEO | | Kerry220 -
What's the SEO impact of url suffixes?
Is there an advantage/disadvantage to adding an .html suffix to urls in a CMS like WordPress. Plugins exist to do it, but it seems better for the user to leave it off. What do search engines prefer?
Technical SEO | | Cornucopia0