White Papers! Is this still good for SEO
-
Does publishing a white paper good for SEO? We are trying to decide to publish one or not for the purpose of SEO. If it will not help, we will spend money for other things.
-
We are an asset based lender that broker a lot of our deals and having a good white paper and bring more attention to us. We plan to release it over the news wire as a press release for links and distribute the articles over the web. Thank you for your response.
-
I am thinking of both - website page and on the same page in pdf format. Additionally, I plan to release it in a news wire article. Thank you for your response.
-
Thank you for your response Casey!
-
I would like to do this too but I am trying to get links so I want to the search engines to see it, rate it and link to it. I am hoping it will get us some good links.
-
When you say... "White Paper"... does that mean publishing it in .pdf? I would not do that unless you need it in that format for controlled printing or distribution.
Otherwise I would publish the paper on a standard webpage because they are easier to optimize, easier to monetize and fit into the format of your website.
If you do go with PDF, remember that you can optimize it to be seen in the SERPs, include links to your website and that many shopping cart links will work within a PDF.
-
From a "pure SEO" point of view, whitepapers (like any rich content) can really help get some good long-tale content on the site, and may earn some links if they're good.
My personal view is that whitepaper are more useful when it comes to conversion.
Whitepapers can be used to support your offering/your proposition by providing evidence that you've understood the prospects needs, delivered a great solution to ther problem that delivers real benefits to the customer. (and explain the unique benefits of your solution that they wouldn't have received from your competitors)
Such whitepapers, like other good content may attract links too (unless they're hidden behind a subscription form)
Well presented solutions to problems that your target audience experience are of interest to people who, as Casey mentioned, may be willing to provide their email address, join a mailing list in order to receive the whitepapers. Think about the value of building such a mailing list for the business.
I'd take a step back and think about what you're trying to acheive and how you can use white papers to support these goals.
Hope this helps.
-
Assuming your talking about generating links from it, It all depends on the topic and quality of the white paper.
Personally I would rather use the whitepaper as a way to get people to subscribe to a email list.
Interested in other peoples comments though!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why My Website's Rank still in Millions
I am getting enough Traffic on my website on best weed killer on affiliate but Moz still showing its Rank in millions. What would be the best strategy to improve the rankings.???
White Hat / Black Hat SEO | | sarahelen0 -
Negative SEO - Spammy Backlinks By Competitor
Hi Everyone, Someone has generated more than 22k spam backlinks (on bad keywords) for my domain.Will it hurt on my website (SEO Ranking)? Because it is already in the top ranking. How could I remove all the spammy backlinks? How could I know particular competitior who have done this?
White Hat / Black Hat SEO | | HuptechWebseo0 -
How do you deal with Scam-Type SEO businesses?
One of our potential clients is a limousine rental service. His current "Marketer" is going about his business in a seemingly sketchy way. I'm pretty new to having to compare myself to other SEO/Marketing competition. So, this guy has 100's of websites that are nearly identical. Quite a few have duplicate content, but all of them generally look the same. He leases these websites as lead generators: Think of it like this: he probably has 15-20 websites all geared for different parts of the DFW area. Denton Limo Service, Plano Limo Service, Dallas Limo Service, Etc. He also has a bunch of websites for other industries. Every "business" has its own phone number via a Google Number that he forwards to the actual business line. Every "business" has a Google My Business Listing setup as well with no address listed. When someone fills out the contact form on one of these sites, it is forwarded to the business who is leasing it. He also creates his own backlinks on his websites to all of his other websites. I imagine that eventually he will be caught, right? I mean, this has to be Black Hat SEO. Have any of you encountered an SEO/Marketer like this? If so, what do you do about it?
White Hat / Black Hat SEO | | roger2050 -
What could go wrong? SEO on mobile site is different than desktop site.
We have a desktop site that has been getting worked on over the year regarding improving SEO. Since the mobile site is separate, the business decided to not spend the time to keep it updated and just turned it off. So any mobile user that finds a link to us in search engines, goes to a desktop site that is not responsive. Now that we're hearing Google is going to start incorporating mobile user friendliness into rankings, the business wants to turn the mobile site back on while we spend months making the desktop site responsive. The mobile site basically has no SEO. The title tag is uniform across the site, etc. How much will it hurt us to turn on that SEO horrid mobile site? Or how much will it hurt us to not turn it on?
White Hat / Black Hat SEO | | CFSSEO0 -
Negative SEO to inner page: remove page or disavow links?
Someone decided to run a negative-SEO campaign, hitting one of the inner pages on my blog 😞 I noticed the links started to pile up yesterday but I assume there will be more to come over the next few days. The targeted page is of little value to my blog, so the question is: should I remove the affected page (hoping that the links won't affect the entire site) or to submit a disavow request? I'm not concerned about what happens to the affected page, but I want to make sure the entire site doesn't get affected as a result of the negative-SEO. Thanks in advance. Howard
White Hat / Black Hat SEO | | howardd0 -
SEO for location outside major city
Hello, I'm hoping to get some opinions on optimising a site for a client based 30 minutes outside of Dublin. Obviously there is a higher search volume for "x in Dublin" than "x in small town". What do you think the best strategies are for incorporating the "Dublin" into keywords? For example is it OK to use phrases like "x near Dublin" or "x in Greater Dublin", or do you think this is a bit misleading? The client in question sells good online, so the customer wouldn't physically have to visit the store. Thanks!
White Hat / Black Hat SEO | | gcdtechnologies0 -
How do you keep a record of your onsite SEO changes
Hi Everyone, I'm new to the whole SEO process, so was wondering if anyone can help me. I want to keep a record of all SEO activities in one place for the website i'm trying to optimise for. I have created an excel sheet which have the follwoing tabs -Overview & Rankings
White Hat / Black Hat SEO | | mcliddy
- Keyword Research Competitior Analysis
- Keyword Distribution Map Onpage SEO Link Ideas Link Research
-Link Building Log
- PPC Campaign Does this all seem correct?
Could anyone help in telling me what process you do to keep a record of all SEO onsite activity? I hope this isn't a stupid post, but help would be very much appreciated Many Thanks Matt0 -
Will the links coming from an article in certain BLOG / NEWS SITE become a GOOD BackLink?
Such as, if i wrote a ymoz, and suddenly the articles is accepted, will the link to our site coming out of that Article Post increased our SEO Standing? Another example would be http://active.tutsplus.com , yesterday i have successfully pitched a tutorial idea, and they told me to write it so that they can published it , and they also promised that i will be able to put my site link (dofollow) ... But will these link be a Good BackLink that will increase our site's SEO Standing? The last one is exactly the same link , but this time coming from a News Site , such as http://teknologi.kompasiana.com/internet/2011/06/09/website-full-flash-dengan-inovasi-hebat-karya-indonesia/ , in this article (kompasiana is a very wellknown site news in Indonesia, in fact KOMPAS is the biggest newspaper firm in Indonesia) , our site is being featured , there is a link coming out of that article (DOFOLLOW), but will that link make our site much more SEO Friendly? Again please enlighten me 🙂
White Hat / Black Hat SEO | | IKT0