Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to Target Keyword Permutations
-
I have a client that wants to rank for a keyword phrase that has many permutations..
ex. "Alaska Hill Country Resort", "Hill Country Resort Alaska", "Hill Country Alaska Resort"
But I'm wondering if I should target these all on the same page or not.
I'm assuming all of these permutations are actually valid searches because I did my keyword research for 'exact match' keywords and got results like this.. (let me know if I'm missing something here, or if this sounds right)
- [Alaska Hill Country Resort] - 230 Local Searches
- [Hill Country Resort Alaska] - 140 Local Searches
- [Hill Country Alaska Resort] - 30 Local Searches
The phrase we're targeting is their main keyword phrase, so I've chosen their home-page as the page to rank for this phrase.
My thought is to optimize for the most popular phrase (ex. "Alaska Hill Country Resort"), and sprinkle in the other phrases throughout the copy. Next I would run a link-building campaign targeting the main phrase first.. then the next phrase, and so on, so that my anchor text is more heavily focused on the more popular terms, but I would also make sure to include the less popular terms.
Do you think this is the best way to go about this? Do I really need to make individual pages for each of the permutations, or is it okay to target them all on one page since they are essentially the same keyword?
-
Wow you are easy. You've got it right, there is no reason to make different landing pages for each of these terms. Your plan is correct.
-
Not sure but I'm on the question now, give me just a bit and I'll see if I can help.
-
Did I stump the moz community?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords in URL: sub-directory or single layer keywords?
Hi guys, im putting together a proposal for a new site and trying to figure out if it'd be better to (A) have a keyword split across multiple directories or duplicate keywords to have the keyword hyphenated? For example, for the topic of "Christmas decor" would you use; (A) - www.domain.com/Christmas/Decor (B) - www.domain.com/Christmas/Christmas-Decor in example B the phrase 'Christmas' is duplicated which looks a little spammy, but the key term "Christmas decor" is in the URL without being broken up by directories. which is stronger? Any advice welcome! Thanks guys!
Intermediate & Advanced SEO | | JAR8971 -
Targeting different countries with domain name
Hi currently have a eCommerce store .com.au targeting Australia. We want to start targeting the US market with the same products. I guess what would be the top choice in this case since our domain is location-specific to Australia and not a generic top-level domain (gTLD)? Cheers, Chris
Intermediate & Advanced SEO | | jayoliverwright0 -
"Null" appearing as top keyword in "Content Keywords" under Google index in Google Search Console
Hi, "Null" is appearing as top keyword in Google search console > Google Index > Content Keywords for our site http://goo.gl/cKaQ4K . We do not use "null" as keyword on site. We are not able to find why Google is treating "null" as a keyword for our site. Is anyone facing such issue. Thanks & Regards
Intermediate & Advanced SEO | | vivekrathore0 -
Why my website disappears for the keywords ranked, then reappears and so on?
Hello to everyone. In the last 2 weeks my website emorroidi.imieirimedinaturali.it has a strange behavior in SERP: it disappears for the keywords ranked and then reappears, and so on. Here's the chronicle of the last days: 12/6: message in GWT: Improvement of the visibility of the website in search. 12/6 the website disappears for all the keywords ranked 16/6 the website reappears for all the keywords ranked with some keywords higher in ranking 18/6 the website disappears for all the keywords ranked 22/6 the website reappears for all the keywords ranked 24/6 the website disappears for all the keywords ranked... I can't explain this situation. Could it be a penalty? What Kind? Thank you.
Intermediate & Advanced SEO | | emarketer0 -
Proper way to include Location & Zipcode Keywords
I have a client that is insisting that I add a list of approximately 50 cities and 80 zipcodes that their business serves within the keyword meta tag. Based on what I have been reading this will do absolutely nothing to help improve their search ranking. What would be the proper way today to let inform search engines of the geolocations a business serves?
Intermediate & Advanced SEO | | mmurphy0 -
Is it better to use geo-targeted keywords or add the locations as separate keywords?
For example... state keyword (nyc real estate) or keyword, state (nyc, real estate) = 2 keywords Thanks in advance!
Intermediate & Advanced SEO | | Cyclone0 -
Should I remove Meta Keywords tags?
Hi, Do you recommend removing Meta Keywords or is there "nothing to lose" with having them? Thanks
Intermediate & Advanced SEO | | BeytzNet0 -
Google and keywords with and without accents. How to approach optimization for both?
This is more of a problem for people optimizing for keywords in spanish, french, german and such. It is well known that SERPs for keywords with and without accents are different. However, I haven't been able to discover how do I make the incorrectly misspelled keywords rank without messing up the site's content. Another fact to take into account is that more than half the searches made in these languages are done without accents because, let's face it, it's just too much work. An example of my specific problem: The misspelled keyword "cursos de ingles" is currently ranking higher than the correctly spelled keyword "cursos de inglés". However, the misspelled keyword "clases de ingles" is not ranking at all and the correctly spelled keyword "clases de inglés" is on the first page. How is this possible? Now, how can I optimize the misspelled keywords to rank higher without misspelling the content on my site? Thank you! Capture.PNG
Intermediate & Advanced SEO | | 7decode0