Title optimization best practices for clients with insanely long business names
-
How do others utilize keywords and preserve branding in the title tag for clients with a REALLY long name? Two examples.
Example 1: Business name is 38 characters long in the following format:
[Firstname] [initial] [Lastname] [Businesstype] Services
38 characters is workable, but the keywords for what he offers and this industry in general are long too. He abbreviates to his initials in the domain name - I don't love doing that as the acronym has a meaning of its own. (We unintentionally acquired at least one very amusing if useless backlink thanks to that.) Leaving off "Services" saves a few characters.
Example 2: Business name totals 58 characters and references their two related lines of business. Similar to:
Rogers Institute of Robotic Studies and RIRS Robot Repair
or (saves a few characters)
Rogers Institute of Robotic Studies and Robot RepairHow would you handle that? Use the appropriate half of the name on pages related to that particular LOB? Only use the brand on some pages? Abbreviate more? I've been using their full name on the more "general" pages of the site and omitting it in favor of keywords on the more specific pages .
Suggestions? Other ideas?
-
As mentioned in the other responses go for the targeted keyphrase in the Title Tag if you haven't got enough room to append the company name.
I have come across individuals or organisations that have been adamant that they want it in for "branding" reasons.I just show them the analytics report of more people searching for the service than the brand or if its not an existing site the Google estimated local search volumes.
Usually the figures will win out over any potential vanity.
-
Are users likely to use his name when searching for his site, or are they more likely to search for the kind of service he offers? if the later then forget his name in titles (except maybe the home page). IMO the title should match the likely search query for optimum SEO. And repeating the brand in every title is a waste, IMO. If you have 10 pages optimized for 10 different search queries then the title of each should be (or at least begin with) the likely search query that each page is optimized for.
-
I don't know why everyone has such a fascination with putting their brand name in the title. This is a useless tactic in my opinions. Just make the first words of your meta description be the brand name and save that valuable real estate in the title for the actual keywords that apply relevantly to what the product or service is.
I would advise leaving the brand name out of the titles entirely.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are descriptive titles better?
I'm thinking about changing the page titles on my website and wanted to know if it is a good idea to help improve SEO! Using a page 'training and engagement' as an example (as is on the dropdown), the page title itself is actually 'Providing the skills to make the change stick.' Is that long descriptive title negatively effecting me? Or should I change it to 'Training and Engagement'? Any help would be greatly appreciated 🙂 Sam
On-Page Optimization | | sammecooper0 -
What should my site name be?
Hello, I'm a physical therapy clinic in Fort Myers, FL. Currently my website is named "Physical Therapy Fort Myers". My company name is Back In Motion Sport & Spine Physical Therapy. My question is, should I rename my site under my business name or is it OK to keep it as "physical therapy fort myers"?
On-Page Optimization | | backinmotion1230 -
How do you handle different business locations for search?
Would like to get peoples suggestion on how you handle different business locations in different cities. We have tried multiple tactics for different clients. Some have worked better than others. Example: We have a window company that does great in Austin. Now they want to move into Dallas. In the past, we have created "landing pages" optimized for that locality. However, with Googles new updates I dont think this will work anymore. With others, we have added a "tab" and have similar pages of the entire site optimized for that location. This seems to have been working better. What are your suggestion of how you handle different locations from city to city. Any input is appreciated! Thanks! Charles
On-Page Optimization | | seomozinator0 -
Title Tag and Company Name
Hello everyone! The company I work for has an e-commerce site that needs to be optimized. I am starting from the title tags which are too long and need optimized for specific keywords. Thing is that each title tag contains the specific keywords for the page and the company name. My question is should I keep the company name within the title tags or should I just keep the keywords I target for those pages? How will it affect my rank? Cheers Oscar
On-Page Optimization | | PremioOscar0 -
How google handle with Title when is invisible on the page?
I would like to display H1 Title tag invisible on the homepage. I set up Title colour same colour as background colour. How google handle with this cloaking? What should I to set up in the style.css?
On-Page Optimization | | joeko0 -
Different Title and Meta Title Tag
Do the search engines rank based on the meta title tag or the title tag? What if you have a different meta title tag from the title tag? Edited: I have edited to clarify my issue. Having a different meta title tag from the title tag. Thank you for those who have answered the question so far.
On-Page Optimization | | rching0 -
Trouble with Old Site Name
Trying to figure out what is causing a site to show up under a former name in Google. The name of the client is Fortenberry Legal. They changed from Fortenberry Law Group over a year ago. I can't find any code on the site that uses the old name. For some reason, it still shows up as "Fortenberry Law Group" in Google. When I search for "Fortenberry Law Group," that shows up in Google with a full set of site links. When I search under the new name (Fortenberry Legal), that also shows up in Google but without the site links. Any thought on what could be causing this?
On-Page Optimization | | Falconberg0 -
Is it better to include the secondary keyword or site name in a title tag?
When I add a site name to my title tag with long-tailed primary and secondary keywords the title tag is longer than 70 characters. I need to include all three parts, so what should I do? At 70 characters the site name is usually partially cut off. I do not want to get penalized by Google, but I need to include the site name to have consistency. I am using the format Primary Keyword-Secondary Keyword | Site name
On-Page Optimization | | lwilkins0