Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Sub-Links of Organic SERP
-
I would like to know if you can modify (or suggest) the sub-links under an organic listing. For Example:
Main Link/Title = COMPANY NAME - What We Do....
Sub-Links (popular pages within site) currently include links like:
Locations / Catalog Request / Bestsellers
Is it possible to suggest other pages as sub-links or do the search engines determine these?
Please advise, and thanks in advance....
-
No, you can't actually tell or suggest to Google directly which sitelinks it should use.
You can tell it which site links not to use, and hope that it chooses another instead. In Google Webmaster Tools under Site Configuration > Sitelinks there is an option to "demote" specific sitelinks that you don't think should appear. Sometimes Google replaces it with another sitelink, sometimes Google just removes it, and sometimes Google decides to ignore your request.
But for getting new ones on there, the best you can do is make sure that the most important pages are linked to from your site's global navigation, and make sure there aren't too many not-most-important pages in the global navigation to confuse Google.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple sub-category of the same name ? does that effect SEO
Hello, If I have multiple sub-category of the same name ? does that affect SEO for example I have the following category structure? domain/bmw/series5/2006.html domain/bmw/series5/2007.html .. etc domain/bmw/series3/2007.html domain/bmw/series3/2006.html ..etc domain/Acura/cl/2006.html domain/Acura/cl/2007.html .. etc I do use canonical url because I may have the same product in multiple categories but my question does google penalize me because I have the same (year) url key for multiple categories even though I use canonical url ? do I have any advantage in masking them filters vs sub-category from SEO point of view ? specially my goal is to have different meta title and meta description for each sub category ?
Algorithm Updates | May 14, 2020, 2:40 AM | LKCservicesINC0 -
Ranking drop after sub domain to sub directory migration. Usual?
Hi all, We had our help articles on sub-domain help.website.com. Then we moved it to sub directory website.com/help/. We expected ranking improvement of website.com as there is a wide saying of benefiting from sub domain to sub directory migration. We have noticed that ranking improvement of new sub directory pages (website.com/help/) but not for any main website pages (website.com). I presume that link juice from main website has benefited new sub directory pages but main website lost ranking due to the page rank dilution. Do you agree? Any ideas? Thanks
Algorithm Updates | Oct 4, 2017, 9:42 AM | vtmoz0 -
Should I create a menu link for sitemap?
Hi guys, I am new to SEO and I have a question for you guys. We created a sitemap for our website. I was thinking of creating a sitemap link on our homepage. Do you think it's a good idea? Would this help us in terms of ranking improvements? Or would help with anything at all? Thanks
Algorithm Updates | Feb 15, 2017, 9:21 AM | ahmetkul0 -
Does Google use dateModified or date Published in its SERPs?
I was curious as to the prioritization of dateCreated / datePublished and dateModified in our microdata and how it affects google search results. I have read some entries online that say Google prioritizes dateModified in SERPs, but others that claim they prioritize datePublished or dateCreated. Do you know (or could you point me to some resources) as to whether Google uses dateModified or date Published in its SERPs? Thanks!
Algorithm Updates | Oct 30, 2015, 2:09 PM | Parse.ly0 -
Organic Traffic: Hockey-stick growth followed by slow rampdown of death!
My site, Site Builder Report, was started last year. Months 1 - 6 saw modest organic traffic growth.
Algorithm Updates | Aug 5, 2013, 1:46 PM | steve_benjamins
Months 6 - 9 saw explosive organic traffic growth.
Months 9 - 12 have seen a steady decrease in organic traffic. (I've attached a graph for visualizing this) The site has not changed much over this time. In fact, in the last 3 months, I've done two things to try to get organic traffic trending upwards again: Increased the amount of long-form articles on the site (from 1 new article every 3 weeks to 1 new article every week) Fixed approxately 150 five hunded (500) errors in Google Webmaster Tools three weeks ago (converted them to 404s) Neither fix has really been able to change the trend (although perhaps it's too early to tell with the fixing of errors). Does this downtrend warrant concern? It's having significant business effects- would hiring an SEO consultant be the next step for reversing this trend? Any thoughts? GeYyuvA0 -
Sub-domain or sub-directory for mobile version
sub-domain or sub-directory for mobile version advantages or dis-advangages?
Algorithm Updates | Jun 20, 2013, 2:15 AM | Superflys0 -
Winning The New SERP Battle
I run a niche website (www.picnic-basket.com) that is approaching 10 years old. I have consistently added new content, performed redesigns, etc and WAS rewarded with a #1 placement on Google for my main keyword phrase for quite a long time. All our links are natural, no link-farms and I don't do exchanges either. I blog, write articles about our niche, have free cookbooks, delicious recipes and are always finding cool new products. FB & Twitter are also maintained. After Panda I'm now below the fold with amazon.com, bedbathandbeyond.com, worldmarket.com, overstock.com and brookstone.com all above me. These sites don't have anything to do with my niche other than just selling some items. ROI is horrible for me with PPC on this keyword phrase. I'm sure Googles' revenue has increased quite a bit in this category because users only see relevant websites up in the paid area. Through years of hard work I was finally able to beat my old niche competitors but I'm left wondering, How do I beat the "Big Boys"? Any advice for someone like me?
Algorithm Updates | Nov 9, 2012, 2:19 PM | sunriseb0 -
Ecommerce good/bad? Showing product description on sub/category page?
Hi Mozers, I have a ecommerce furniture website, and I have been wondering for some time if showing the product descriptions on the sub/category page helps the website. If there is more content displayed on the subcategory, it should be more relevant, right? OR does it not matter, as it is duplicate content from the product page. I think showing the product descriptions on non-product pages is hurting my design/flow, but i worry that if I am to hide product content on sub/category pages my traffic will be hurt. Despite my searches I have not found an answer yet. Please take a look at my site and share your thoughts: http://www.ecustomfinishes.com/ Chris 27eVz
Algorithm Updates | Oct 4, 2012, 10:55 AM | longdenc_gmail.com0