Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Domain authority and keyword difficulty
-
I know there are too many variables for a certain answer, however do people take their domain authority into account when using keyword difficulty tool?
I have a new domain which only has a score of seven at the moment. When using the keyword searching tool what is the maximum difficulty level keywords people would target initially? Obviously I would seek to increase the difficulty of the words over time but to start off its a hard choice between keywords which can be ranked for in a reasonable period of time and the keywords which are getting enough traffic to make the effort worthwhile.
-
I have a new domain and I am beating pages with much higher page ranks / DA etc
Typically in the niche I am targeting if I use the Keyword Difficulty tool i get an average of about 50% - I think this tool mainly uses DA / PA to work out the difficulty %.
After I will do a Google search and look on the pages for mentions of the keyword's I am going to target with my pages / posts.
Often I find there are few mentions or 1 exact match mention in the content with the page title being something different / not exact match.
I will then build a page which is targeted specifically for the keyword and optimise for it, I don't over do the optimisation - if the other pages only have 2 mentions of the keyword in the content I would normally build a post with say 3 - 5 mentions. I have noticed when going over 5 keyword (aprox) pages tend to rank poorly or rank badly then crawl back up the SERP's slower - this could be due to the domain on the site being 1 month old.
I also only build quality content that is relevant to the search term, this should prevent the pages dropping from the SERP's (I hope!).
Obviously if your niche has highly optimised pages and a bunch of links pointing at each page then this method is not going to work.
Hope that helps.
-
I do this a lot (on a daily bases), so first off your not alone.
And your right in the fact it does need to be weighed up.
It's very hard to give an actual answer but in general if I see PA/DA 40+ a lot of work could be involved, if I see PA/DA 20- should be easy, id expect first page rankings in a few weeks to a month if that.
I don't just go off this alone but it's my starting point, I will check out all of page 1 and page 2 and some times page 3. You might find page 1 is 40+ then page 2 is 25+.
But I do look at lots of elements for example how much there content is shared socially, this gives me an idea if I produced the same sort of content and pushed PPC to it what kind of sharing potential is available from this audience (but this is just a method I do, haven't seen anyone else doing it).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Spammers created bad links to old hacked domain, now redirected to our new domain. Advice?
My client had an old site hacked (let's call it "myolddomain.com") and the hackers created many links in other hacked sites with links such as http://myolddomain.com/styless.asp?jordan-12-taxi-kids-cheap-T8927.html The old myolddomain.com site was redirected to a different new site since then, but we still see over a thousand spam links showing up in the new site's Search Console 404 crawl errors report. Also, using the links: operator in google search, we see many results of spam links. Should we be worried about these bad links pointing to our old site and redirecting to 404s on the new site? What is the best recommendation to clean them up? Ignore? 410s? Other? I'm seeing conflicting advice out there. The old site is hosted by the client's previous web developer who doesn't want to clean anything up on their end without an ongoing hosting contract. So beyond turning redirects on or off, the client doesn't want to pay for any additional hosting. So we don't have much control over anything related to "myolddomain.com". 😞 Thanks in advance for any assistance!
Technical SEO | | usDragons0 -
Moving my domain to weebly
I am thinking of moving my html website to weebly. They offer a 301 redirect for my domain name. Is that ok for SEO?
Technical SEO | | bhsiao0 -
Redirect root domain to www
I've been having issues with my keyword rankings with MOZ and this is what David at M0Z asked me to do below. Does anyone have a solution to this? I'm not 100% sure what to do. Does it hurt ranking to have a domain at the root or not? Can I 301 redirect a whole site or do I have to do individual pages. "Your campaign is looking for rankings for the www version of the campaign but the URL resolves as a root domain. This would explain the discrepancy. Since there is no re-direct between the two, you can have brickmarkers.com 301 re-direct to www.site.com which will prevent you from re-creating your campaign to track the root domain. Once the re-direct is in place it will take a while for Google to show the www version in the results in which your campaign rankings will be accurate." Thanks
Technical SEO | | SeaDrive0 -
Domains
My questions is what to do with old domains we own from a past business. Is it advantages to direct them to the new domain/company or is that going to cause a problem for the new company. They are not in the same industry.
Technical SEO | | KeylimeSocial0 -
Checkout on different domain
Is it a bad SEO move to have a your checkout process on a separate domain instead of the main domain for a ecommerce site. There is no real content on the checkout pages and they are completely new pages that are not indexed in the search engines. Do to the backend architecture it is impossibe for us to have them on the same domain. An example is this page: http://www.printingforless.com/2/Brochure-Printing.html One option we've discussed to not pass page rank on to the checkout domain by iFraming all of the links to the checkout domain. We could also move the checkout process to a subdomain instead of a new domain. Please ignore the concerns with visitors security and conversion rate. Thanks!
Technical SEO | | PrintingForLess.com0 -
Mobile Domain Setup
Hi, If I want to serve a subset of pages on my mobile set from my desktop site or the content is significantly different, i.e. it is not one to one or pages are a summarised version of the desktop, should I use m.site.com or is it still better to use site.com? Many thanks any help appreciated.
Technical SEO | | MarkChambers0 -
.com or .co.uk in UK index? but the .com has higher domain authority...
Hi there i have a .com and a .co.uk for a site that has been around a while. However not much seo has been done on it, i was wonderign do i continue to optimise for the .com or switch to the .co.uk to rank in Google UK index for various search terms. .COM = 40 domain authority .CO.UK - 10 domain authority. Let the debate start 🙂
Technical SEO | | pauledwards0 -
How much authority does a 301 pass to a different domain?
Hi, A client of mine is selling his business to a brand new company. The brand new company will be using a brand new domain (no way to avoid that unfortunately) and the current domain (which has tons of authority, links, shares, tweets, etc.) will not be used. Added to that, the new company will be taking over all the current content with just a few minor changes. (I know, I wish we could use the old domain but we can't.) Obviously, I am redirecting all pages on the current domain to the new domain via 301 redirects on a page by page basis. So, current.com/product-page-x.html redirects to new.com/product-page-x.html. My client and the new company both are asking me how much link juice (and other factors) are passed along to the new domain from the old domain. All I can find is "not the full value" or variants thereof.My experience with 301 redirects in the past has been within a single domain and I've seen some of those pages have decent authority and decent rankings as a result of the 301 (no other optimization work was done or links were added). Are there any studies out there that I'm missing that show how much authority/juice gets passed and/or lost via a 301 redirect? Anybody with a similar issue see any trends in page/domain authority and/or rankings? Thanks for any insights and opinions you have.
Technical SEO | | Matthew_Edgar0