Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
If you have an unlimited SEO budget, what would you do?
-
Here's a bit of background information: I've achieved the targets and is now being offered what is essentially an unlimited budget. I have a nice list of ideas but thought I would the brilliant people here at the SEOMOZ community what they would do.
So as to promote as much response as possible, I'm going to keep my list to myself for now.
And by "SEO", I mean I can do things like content strategy, blogging, infographics, etc.
Shoot away!
-
By achieving target you mean you've already gotten your client to the first page, number 1 spot for his primary keywords? If yes and I were in your position I would track the conversions he is getting at the moment and then focus on related long tail keywords.
The one thing I would do if i were asked to deliver results ASAP with this budget though is to set up a PPC campaign. If your client is already ranking under keywords that are generating business, why not double that presence with sponsored links? (This is one of our most basic strategies and it works beautifully for us)
-
Unlimited budget?
The first thing that I would do is get a big piece of framed canvas and a bucket of red paint... then paint on that canvas "Don't Blow the Money". Hang on office wall.
Next get another piece of framed canvas and draw a big line down the left side and a big line along the bottom. These will be two axes of your chart. Label the left axis "profitable"... label the bottom axis "linkable". Hang that on office wall.
Now, every idea that I get for improving the website, write it on a card and pin it on the chart , positioning it along those axes according to its potential profitability and potential linkability. Work on those ideas that plot with the highest total potential - focus on projects that plot farthest to the right in the early stages then move north.
-
I don't know the link to it, but there's a quick video clip of Distilled's Tom Critchlow pointing out that "it's not about building links, but building relationships." I'd have to agree to a significant degree.
I'm not talking about buying relationships, but I'm talking about doing everything you can to get to know everyone and everybody in the SEO community who's good. Go to all the conferences where they "hang" and spend time going to all the "Link Love", "Search Love" and all the other SEO Love type of fests.
Also, find ways to build up "relationships" with everyone in your niche by either spending time where they spend time and get to know their needs. Cozy up to bloggers that blog in your vertical. Send them nice presents. Remember their birthdays. Build relationships!
With an unlimited budget, I would seriously spend a lot of it building relationships for your client.
-
Absolutely agree - content marketing, on top of authority accreditation links and other layers of diverse links built on trust.
-
First of all I would put together a detailed and comprehensive audit of the site. This would give me a basis for putting together a priority based project schedule. Second since I do not have an SEO Team I would consider outsourcing portions of the project so that I may achieve timely results for my client. (since your client has deep pockets and is willing to pay I'll assume he will want to see timely results). Once I have have a handle on correcting most of the issues found in the site audit I would then put together a schedule for blogging, link building, routine seo, etc..
I have worked with a few SEO's and even though they are talented I see most of then struggle when it comes to project management.
-
Squeaky clean it is. The issue is ROI. It's very difficult to forecast the return of "great content", especially on your blog. I have no problem spending a good amount of money on say a high quality guest post because I know what I will get back.
That said, any recommendations for a great content strategist?
-
Buy Google and tell the engineers to place my site number one for every relevant query : )
Honestly create a content strategy, you could hire X number of experts who's sole job is to create great content/ useful features and tools for your site. If you have unlimited budget there is no reason not to keep your strategy squeaky clean in my opinion.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best SEO for table in mobile view
I'm wondering what the best way to present a table for mobile view in terms of SEO? It's a complicated table (not simple rows & columns but also col spans) which doesn't work with any responsive techniques I can find. I can offer different content for desktop / mobile so desktop is OK. But what's the best way forward with Google for mobile? I could offer a jpg or simply an explanation to revisit the page on desktop, but neither of those options seem particularly Google-friendly?
Intermediate & Advanced SEO | | Ann640 -
SEO for multiple languages [Arabic]
Hello all, I am currently managing a Marketplace that comes in two different languages: English & Arabic. The English website is, fortunately, doing quite well in terms of SEO performances but, not the Arabic one. The website has two kinds of content: Static content: controlled by me. It includes menu items, navigation, static pages etc which is properly translated among the two languages User-uploaded content: It includes ads/news posted by the user which may not be translated to Arabic if they chose not to do it. Now if somebody goes to the Arabic website and check a news item that doesn't have an Arabic translation, it will show the English title. I am assuming, serving content in a different language that is specified in the hreflang is a straight no, right?
Intermediate & Advanced SEO | | MozammilStorat0 -
Are these URL hashtags an SEO issue?
Hi guys - I'm looking at a website which uses hashtags to reveal the relevant content So there's page intro text which stays the same... then you can click a button and the text below that changes So this is www.blablabla.com/packages is the main page - and www.blablabla.com/packages#firstpackage reveals first package text on this page - www.blablabla.com/packages#secondpackage reveals second package text on this same page - and so on. What's the best way to deal with this? My understanding is the URLs after # will not be indexed very easily/atall by Google - what is best practice in this situation?
Intermediate & Advanced SEO | | McTaggart0 -
Is tabbed content bad for SEO?
I work for a Theater show listings and ticketing website. In our show listings pages (e.g. http://www.theatermania.com/broadway/this-is-our-youth_302998/) we split our content into separate tabs (overview, pricing and show dates, cast, and video). Are we shooting ourselves in the foot by separating the content? Are we better served with keeping it all in a single page? Thanks so much!
Intermediate & Advanced SEO | | TheaterMania0 -
Is CloudFlare bad for SEO?
I have been hit by DDoS attacks lately...not on a huge scale, but probably done by some "script kiddies" or competitors of mine. Still, I need to take some action in order to protect my server and my site against all of this spam traffic that is being sent to it. In the process of researching the tools available for defending a website from a DDoS attack, I came across the service offered by CloudFlare.com. According to the CloudFlare website, they protect your site against a DDoS attack by showing users/visitors they find suspicious an interstitial that asks them if they are a real user or a bot...this interstitial contains a Captcha that suspicious users are asked to enter in order to visit the site. I'm just wondering what kind of an effect such an interstitial could have on my Google rankings...I can imagine that such a thing could add to increased click-backs to the SERPs and, if Google detects this, to lower rankings. Has anyone had experience with the DDoS protection services offered by CloudFlare, who can say a word or two regarding any effects this may have on SEO? Thanks
Intermediate & Advanced SEO | | masterfish1 -
Web fonts & SEO
Hi everyone ! My question is regarding web fonts. We are currently working on a new design for our website and we're thinking about using web fonts instead of images containing the fonts we'd like to have. I'd like to know if web fonts can affect SEO as they need to be downloaded on the visitor's computers and consequently can slow down the load time of our web pages. If anyone has used web fonts in the past, do you have some specific tips to share ? Thank you in advance for your answers! Jeremie
Intermediate & Advanced SEO | | Maxxum0 -
Is DOCTYPE important for SEO?
Hello fellow Mozzers. I am just having a brief look at a potential clients website before speaking to them tomorrow and whilst looking at the source I noticed that they don't appear to have a clear definition for their Doctype. All the have at the top of each page is I have to admit that Doctypes aren't my strong point but I know that they are normally slightly more descriptive than this. Can this have any effect on rankings? or is this just an issue for W3C validation? Thanks 🙂
Intermediate & Advanced SEO | | AdeLewis0