Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Research & Trends
    3. White Hat / Black Hat SEO
    4. Negative SEO - Case Studies Prove Results. De-rank your competitors

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Negative SEO - Case Studies Prove Results. De-rank your competitors

    White Hat / Black Hat SEO
    3
    8
    4697
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • dean1986
      dean1986 last edited by

      Reading these two articles made me feel sick. People are actually offering a service to de-rank a website.

      I could have swore I heard Matt Cutts say this was not possible, well the results are in.

      This really opens up a whole new can of worms for google.

      http://trafficplanet.com/topic/2369-case-study-negative-seo-results/

      http://trafficplanet.com/topic/2372-successful-negative-seo-case-study/

      This is only going to get worse as news like this will spread like wildfire. In one sense, its good these people have done this to prove it to google its just a pity they did it on real business's that rely on traffic.

      1 Reply Last reply Reply Quote 0
      • MattJanaway
        MattJanaway @Aran_Smithson last edited by

        Yeah I know, I read the full forum thread... Im not sure what you mean?

        Edit: Do you mean your post was not about the actual site it effected but more about Negative SEO? If so, we understand that, thats why we said it was scary. We were just pointing out the other issues in the forum thread.

        1 Reply Last reply Reply Quote 0
        • dean1986
          dean1986 @Aran_Smithson last edited by

          Its nothing got to do with the site in question. Its purely negative SEO. Read the case study about "Dan Thies" who says he is the SEO to Gurus and knows Matt Cutts on a personal basis. They targeted his website and got it off the ranks in about 1 week. He was ranked page 1 for "SEO" and "SEO services" now he is nowhere to be found.

          1 Reply Last reply Reply Quote 0
          • MattJanaway
            MattJanaway @Aran_Smithson last edited by

            Oh absolutely, the backlinks generated from the story will make it worthwhile. Not sure if it was intended but it will benefit the site in the long run Im sure. Also, they did state a few times that his website was non-profit so it certainly wont hurt his lifestyle.

            Yeah I think that thread will be closely watched by big G... Probably not something to boast about on an online forum. However, he definitely knows his stuff so fair play to him - he has thought about it in great detail.

            1 Reply Last reply Reply Quote 0
            • Aran_Smithson
              Aran_Smithson last edited by

              On reflection, this is the kind of story that is going to gain some momentum in the business/marketing world and will probably generate a bucket load of nice authority links for the site...could this be a double bluff?

              either way mr negativeseo might have undone all his hard work simply by boasting about his exploits! I hope so.

              MattJanaway 1 Reply Last reply Reply Quote 1
              • MattJanaway
                MattJanaway @Aran_Smithson last edited by

                Definitely. I think that example was way OTT and not needed for most websites. I think it looks like it would be pretty easy for small businesses with smaller websites.

                Unfortunately there seems to be plenty of to55ers around. It worry's me that some people have no remorse... It could mean jobs lots and life's destroyed! Shame on Google!

                1 Reply Last reply Reply Quote 1
                • Aran_Smithson
                  Aran_Smithson @MattJanaway last edited by

                  Agreed Matt, that is scarey. though a years worth of work to deindex one competitor seems like a lot of hard work for little gain.

                  I'd rather spend the year doing something positive and not being a complete git.

                  After looking over the site in question, it may not be down to the negative SEO, theres an awful lot that could be improved on that site.

                  MattJanaway dean1986 3 Replies Last reply Reply Quote 1
                  • MattJanaway
                    MattJanaway last edited by

                    Scary stuff indeed...

                    I don't care how effective it may or may not be, I could never do this to a competitor... My motto would always be to beat them on merit and not cheating.

                    I have no doubt that this currently works but I also have no doubt that Google will close the loophole and instead of devaluing a website for "un-natural links" it will simply ignore the links - it is only a matter of time.

                    Lets cross our fingers that we don't have immoral competitors until that time comes.

                    Aran_Smithson 1 Reply Last reply Reply Quote 2
                    • 1 / 1
                    • First post
                      Last post

                    Got a burning SEO question?

                    Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                    Start my free trial


                    Browse Questions

                    Explore more categories

                    • Moz Tools

                      Chat with the community about the Moz tools.

                    • SEO Tactics

                      Discuss the SEO process with fellow marketers

                    • Community

                      Discuss industry events, jobs, and news!

                    • Digital Marketing

                      Chat about tactics outside of SEO

                    • Research & Trends

                      Dive into research and trends in the search industry.

                    • Support

                      Connect on product support and feature requests.

                    • See all categories

                    Related Questions

                    • e.wel

                      Old subdomains - what to do SEO-wise?

                      Hello, I wanted the community's advice on how to handle old subdomains. We have https://www.yoursite.org. We also have two subdomains directly related to the main website: https://www.archive.yoursite.org and https://www.blog.yoursite.org. As these pages are not actively updated, they are triggering lots and lots of errors in the site crawl (missing meta descriptions, and much much more). We do not have particular intentions of keeping them up-to-date in terms of SEO. What do you guys think is the best option of handling these? I considered de-indexing, but content of these page is still relevant and may be useful - yet it is not up to date and it will never be anymore. Many thanks in advance.

                      White Hat / Black Hat SEO | | e.wel
                      0
                    • HuptechWebseo

                      Negative SEO - Spammy Backlinks By Competitor

                      Hi Everyone, Someone has generated more than 22k spam backlinks (on bad keywords) for my domain.Will it hurt on my website (SEO Ranking)? Because it is already in the top ranking. How could I remove all the spammy backlinks? How could I know particular competitior who have done this?

                      White Hat / Black Hat SEO | | HuptechWebseo
                      0
                    • brightvessel

                      Hiding Elements on Mobile. Will this effect SEO.

                      Hey guys and gals, I am hiding elements with @media sizes on the mobile experience for this site. http://prepacademyschools.org/ My question is when hiding elements from mobile, will this have a negative effect on rankings for mobile and or desktop? Right now it is a hero banner and testimonial. My interest is because I feel responsive is now working against conversions when it comes to mobile because desktop typically has the same info several times where mobile it can be repetitive and only needed once. Thanks,

                      White Hat / Black Hat SEO | | brightvessel
                      1
                    • Sir

                      Why does expired domains still work for SEO?

                      Hi everyone I’ve been doing an experiment during more than 1 year to try to see if its possible to buy expired domains. I know its considered black hat, but like I said, I wanted to experiment, that is what SEO is about. What I did was to buy domains that just expired, immediately added content on a WP setup, filled it with relevant content to the expired domain and then started building links to other relevant sites from these domains.( Here is a pretty good post on how to do, and I did it in a similar way. http://searchenginewatch.com/article/2297718/How-to-Build-Links-Using-Expired-Domains ) This is nothing new and SEO:s has been doing it for along time. There is a lot of rumors around the SEO world that the domains becomes worthless after they expire. But after trying it out during more than 1 year and with about 50 different expired domains I can conclude that it DOES work, 100% of the time. Some of the domains are of course better than others, but I cannot see any signs of the expired domains or the sites i link to has been punished by Google. The sites im liking to ranks great ONLY with those links 🙂 So to the question: WHY does Google allow this? They should be able to see that a domain has been expired right? And if its expired, why dont they just “delete” all the links to that domain after the expiry date? Google is well aware of this problem so what is stopping them? Is there any one here that know how this works technically?

                      White Hat / Black Hat SEO | | Sir
                      0
                    • LexisClick1

                      Would having a + plus sign between keywords in meta title have an effect on SEO?

                      I have seen one of my clients' competitors do this in their meta title and it got me a little intrigued... I understand that google uses the + sign as an operator in adwords, and to a certain extent, as a search tool, but would it help or make any difference to the SEO in the meta title/data  (eg. 'SEO+Marketing+Services')? Thanks

                      White Hat / Black Hat SEO | | LexisClick1
                      0
                    • CaseyDaline

                      Off-page SEO and link building

                      Hi everyone! I work for a marketing company; for one of our clients' sites, we are working with an independent SEO consultant for on-page help (it's a large site) as well as off-page SEO. Following a meeting with the consultant, I had a few red flags with his off-page practices – however, I'm not sure if I'm just inexperienced and this is just "how it works" or if we should shy away from these methods. He plans to: guest blog do press release marketing comment on blogs He does not plan to consult with us in advance regarding the content that is produced, or where it is posted. In addition, he doesn't plan on producing a report of what was posted where. When I asked  about these things, he told me they haven't encountered any problems before. I'm not saying it was spam-my, but I'm more not sure if these methods are leaning in the direction of "growing out of date," or the direction of "black-hat, run away, dude." Any thoughts on this would be crazy appreciated! Thanks, Casey

                      White Hat / Black Hat SEO | | CaseyDaline
                      0
                    • smallpotatoes

                      Does posting on Craigslist damage our SEO or reuptation?

                      We have a website that's a single person barbershop. She has been promoting on Craigslist, and that is outranking the website in the SERPs. However, the craigslist results showing up are actually expired and don't link to anything. They just seem to be cached by Craigslist. My question is, is Craigslist considered to generally not be a good avenue for directing inbound links for services on your site? Or is it a good strategy to use Craigslist to build link traffic for service businesses? I get mixed responses when I search for this. Thanks eYtdHtg.png

                      White Hat / Black Hat SEO | | smallpotatoes
                      0
                    • yoni45

                      Do shady backlinks actually damage ranking?

                      That is, it looks like a whole bunch of sites got smacked around the penguin/panda updates, but is this by virtue of actually being hurt by google's algorithms, or by virtue of simply not being helped "as much"? That is, was it a matter of the sites just not having any 'quality' backlinks, having relied on things google no longer liked, which would result in not having as much to push them to the top? That is, they would have been in the same position had they not had those shoddy practices? Or was google actively punishing those sites? That is, are they worse off for having those shoddy practices? I guess the reason I ask is I'm somewhat terrified of going "out there" to get backlinks -- worst case scenario: would it just not do much to help, or would it actually hurt? Thanks!

                      White Hat / Black Hat SEO | | yoni45
                      0

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    • Digital Marketers
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • Local Citation Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter
                    Moz logo
                    © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy

                    Looks like your connection to Moz was lost, please wait while we try to reconnect.