Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Transfer link juice from old to new site
-
Hi seomozzers,
The design team is building a new website for one of our clients. My role is to make sure all the link juice is kept.
My first question is, should I just make 301s or is there another technique to preserve all the link juice from the old to new site that I should be focusing on?
Second Question is that ok to transfer link juice using dev urls like www.dev2.example.com (new site) or 182.3456.2333? or should I wait the creation of real urls to do link juice transfer?
Thank you
-
What Justin said! And yes, 301's pass 95-99% of all link juice.
-
Hi Taysir
i would definitely not recommend transferring the link juice until you have the real urls set up, as this may detract from the links when they go live.
also you could use what is known as a canonical link to transfer this link juice.
you can find out more about using these links here, also helps with duplicate content on your site:-
http://www.seomoz.org/learn-seo/canonicalization
hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why does my old brand name still show up on organic search but as my new brand name and domain?
Hello mozers! I have quite the conundrum. My client used to have the unfortunate brand name "Meetoo" - which by the way they had before the movement happened! So naturally, they rebranded to the name Vevox in March 2019 to avoid confusion to users. However, when you search for their old brand name "Meetoo" the first organic link that pops up is their domain www.vevox.com. Now, this wouldn't normally be a problem, however it is when any #MeToo news appears in the media and we get a sudden influx or wrong traffic. I've searched the HTML and content for the term "Meetoo" but can only find one trace of this name through a widget. Not enough to hold an organic spot. My only other thinking is that www.vevox.com is redirected from www.meetoo.com. So I'm assuming this is why Vevox appear under the search term "Meetoo". How can I remove the homepage www.vevox.com from appearing for the search term "meetoo"? Can anyone help? AvGGYBc
Intermediate & Advanced SEO | | Virginia-Girtz3 -
If I nofollow outbound external links to minimize link juice loss > is it a good/bad thing?
OK, imagine you have a blog, and you want to make each blog post authoritative so you link out to authority relevant websites for reference. In this case it is two external links per blog post, one to an authority website for reference and one to flickr for photo credit. And one internal link to another part of the website like the buy-now page or a related internal blog post. Now tell me if this is a good or bad idea. What if you nofollow the external links and leave the internal link untouched so all internal links are dofollow. The thinking is this minimizes loss of link juice from external links and keeps it flowing through internal links to pages within the website. Would it be a good idea to lay off the nofollow tag and leave all as do follow? or would this be a good way to link out to authority sites but keep the link juice internal? Your thoughts are welcome. Thanks.
Intermediate & Advanced SEO | | Rich_Coffman0 -
Is it bad for SEO to have a page that is not linked to anywhere on your site?
Hi, We had a content manager request to delete a page from our site. Looking at the traffic to the page, I noticed there were a lot of inbound links from credible sites. Rather than deleting the page, we simply removed it from the navigation, so that a user could still access the page by clicking on a link to it from an external site. Questions: Is it bad for SEO to have a page that is not directly accessible from your site? If no: do we keep this page in our Sitemap, or remove it? If yes: what is a better strategy to ensure the inbound links aren't considered "broken links" and also to minimize any negative impact to our SEO? Should we delete the page and 301 redirect users to the parent page for the page we had previously hidden?
Intermediate & Advanced SEO | | jnew9290 -
Does Disavowing Links Negate Anchor Text, or Just Negates Link Juice
I'm not so sure that disavowing links also discounts the anchor texts from those links. Because nofollow links absolutely still pass anchor text values. And disavowing links is supposed to be akin to nofollowing the links. I wonder because there's a potential client I'm working on an RFP for and they have tons of spammy directory links all using keyword rich anchor texts and they lost 98% of their traffic in Pengiun 1.0 and haven't recovered. I want to know what I'm getting into. And if I just disavow those links, I'm thinking that it won't help the anchor text ratio issues. Can anyone confirm?
Intermediate & Advanced SEO | | MiguelSalcido0 -
Do 404s really 'lose' link juice?
It doesn't make sense to me that a 404 causes a loss in link juice, although that is what I've read. What if you have a page that is legitimate -- think of a merchant oriented page where you sell an item for a given merchant --, and then the merchant closes his doors. It makes little sense 5 years later to still have their merchant page so why would removing them from your site in any way hurt your site? I could redirect forever but that makes little sense. What makes sense to me is keeping the page for a while with an explanation and options for 'similar' products, and then eventually putting in a 404. I would think the eventual dropping out of the index actually REDUCES the overall link juice (ie less pages), so there is no harm in using a 404 in this way. It also is a way to avoid the site just getting bigger and bigger and having more and more 'bad' user experiences over time. Am I looking at it wrong? ps I've included this in 'link building' because it is related in a sense -- link 'paring'.
Intermediate & Advanced SEO | | friendoffood0 -
Create new subdomain or new site for new Niche Product?
We have an existing large site with strong, relevant traffic, including excellent SEO traffic. The company wants to launch a new business offering, specifically targeted at the "small business" segment. Because the "small business" customer is substantially different from the traditional "large corporation" customer, the company has decided to create a completely independent microsite for the "small business" market. Purely from a Marketing and Communications standpoint, this makes sense. From an SEO perspective, we have 2 options: Create the new "small business" microsite on a subdomain of the existing site, and benefit from the strong domain authority and trust of the existing site. Build the microsite on a separate domain with exact primary keyword match in the domain name. My sense is that option #1 is by far the better option in the short and long run. Am I correct? Thanks in advance!
Intermediate & Advanced SEO | | axelk0 -
Noindex,follow is a waste of link juice?
On my wordpress shopping cart plugin, I have three pages /account, /checkout and /terms on which I have added “noindex,follow” attribute. But I think I may be wasting link juice on these pages as they are not to be indexed anyway, so is there any point giving them any link juice? I can add “noindex,nofollow” on to the page itself. However, the actual text/anchor link to these pages on the site header will remain “follow” as I have no means of amending that right now. So this presents the following two scenarios – No juice flows from homepage to these 3 pages (GOOD) – This would be perfect then, as the pages themselves have nofollow attribute. Juice flows from homepage to these pages (BAD) - This may mean that the juice flows from homepage anchor text links to these 3 pages BUT then STOPS there as they have “nofollow” attribute on that page. This will be a bigger problem and if this is the case and I cant stop the juice from flowing in, then ill rather let it flow out to other pages. Hope you understand my question, any input is very much appreciated. Thanks
Intermediate & Advanced SEO | | SamBuck1 -
Getting Google to Correct a Misspelled Site Link...Help!
My company website recently got its site links in google search... WooHoo! However, when you type TECHeGO into Google Search one of the links is spelled incorrectly. Instead of 'CONversion Optimization' its 'COversion Optimization'. At first I thought there was a misspelling on that page somewhere but there is not and have come to the conclusion that Google has made a mistake. I know that I can block the page in webmaster tools (No Thanks) but how in the crap can I get them to correct the spelling when no one really knows how to get them to appear in the first place? Riddle Me That Folks! sitelink.jpg
Intermediate & Advanced SEO | | TECHeGO0