Secondshells.com has $3k a month to spend on SEO & marketing. HOW should I spend it & with whom?
-
We have a Magento based ecommerce site www.secondshells.com and are looking for ways to improve traffic. Our goal is to drive sales of our products.
We are in the Android tablet accessory business, since its fairly new the competition is not that great, we would like to get up in organic rankings for our keywords.
We have blog updated daily, building backlinks, PR, facebook, twitter, google+, Videos on Youtube, PPC, product feeds to Bing, Google & The Find. The foundation is there but it's a lot to handle in-house.
The real question is who to choose to execute the strategy & where to pick them from. There are 1,000's of companies, individuals, Elance & Odesk. Who to choose to execute is more difficult than choosing the direction. We are straightforward and intelligent and want people who can provide a plan of action, execute and report it. All white hat seomoz style of promotion.
There are so many choices and avenues to pursue that it is difficult to make a decision as to which way to go. Any guidance or suggestions will be appreciated.
SecondShells
-
Hi Micheal,
First of all, congratulations on your endeavor. Looks like you've done a lot of hard work and you should be congratulated for your efforts.
Finding a good SEO firm can be both challenging and rewarding. The range of talent out there runs from super to snake oil salesman. Whoever you hire, be sure to do some research. Ask for a list of clients and recommendations (sometimes, for practical reasons, they can't provide this) Talk to folks who have used the service. Ask about certifications, training, philosophy and influences. And most importantly, ask about the techniques they will use.
A good place to start is the SEOmoz Recommended list, although most of these folks might be out of your price range.
A lot of good SEOs hang out here in the Q&A, and if you check their reputation you can often find a good "up-and-comer" that doesn't charge an arm and a leg for SEO services.
First and foremost, I'd look for a firm experienced in link building, especially in your situation. Wish I could suggest someone specific, but you fall in that tight area between doing it yourself, and hiring an outstanding firm.
Regardless, best of luck with your SEO!
-
WHO is a reputable firm...thats the question
-
It's too bad you just don't do the seo yourself. There is a very easy way to get traffic and high rankings for cell phone related stuff
Eli
-
Hey Michael,
In your case I would go for a long tail plan, try to get something really innovative into the field this way you can make yourself a name.(Innovative ~ both from Marketing and SEO).
I can't tell you numbers like how much to spend on this or that, but if you have a low budget I would try inbound marketing vs. payed marketing, cutting some costs from your list.
Gr.,
Istvan
-
Interesting business and as tablet is new to the market as compare to smart phones, I am sure the competition will be easy! The budget sounds decent to me, so why not invest in making a mobile version of the website because its pretty much make sense!
People who already have the android phones and tablets will be the most targeted traffic for your website! So why not make an online store that should be compatible to android phones and this will surly going to increase your ROI as they will most likely to buy the accessories!
Other thing that you can do is to create a blog with the website (if you already have it EPIC!) and start sharing knowledge about the gadgets and accessories. Videos can work great in increasing your website traffic and ROI
-
With that kind of budget, I think you could stand do do well with hiring a reputable SEO firm to manage your on-page optimizations, outreach, and PPC, then dedicate the rest to search engine and social platform advertising.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's on your ultimate online marketing wish list?
Hi everyone! I'm one of Distilled's new online marketing analysts and will be writing my first blog post for them right before Christmas! I'm thinking about writing a post that combines the holiday spirit with what we all wish Google would give us. So fine people of Moz Q&A, tell me, if you could have anything from Google, no matter how ridiculous, what would it be and why? Any great quotes may even be featured in the blog post itself and attributed to you! Thanks everyone and happy Friday!
Industry News | | MorganChessman0 -
SEO Conferences - Which to start with!???
My SEO / Internet marketing business (I also have contractors that handle web design and development) is going well and growing and I am interested in attending one of the many conferences. (SEO is my passion but I am more of a marketing guy than super technical) I was hoping for a little bit of advice from somebody who has been to some of them where would be good to start. Where should I start? I am in Wichita, KS. which is in the middle of the US (bring on the yellow brick road and Dorothy jokes) and don't plan to leave the country for one. PUBCON, SES, SMX, SEARCHFEST, MOXCON, PUBCON...... Thank you very MUCH for any advice. Super appreciate it! Matthew
Industry News | | Mrupp440 -
Choosing an SEO Company
Hi Guys, My first question for the forum. So here's my question, everyone in here has something to do with seo, but how would you choose an seo company. There are many a wild claim made by so many companies. Having done seo on our portfolio for about 6 years, however now I just dont have the time to spend. In my initial inquires I have asked for examples of their work and run a back link analysis to see the kind of links they have been building for their clients but so far all I have found is a load of directory links and no real innovation. I would be interested in your thoughts of how to sound out some companies. Thanks Alex
Industry News | | alexkemsley0 -
Hiring an SEO in North West England
I'm looking to hire an SEO Expert in North West England. We are only a small web deisgn company (less than 10 staff) and have more SEO work than we can handle at the moment. Is there anyone looking for a job in Norh West - UK ? Cheers, Darren
Industry News | | PIXUS
www.nwonline.co.uk0 -
Is it OK to discuss SEO for an adult site?
Hey guys, I run a few big tube sites and sales pages that contain adult material. I'm also new to these forums, so before I do anything that might be considered rude or innapropriate, I wanted to know what the stance was on asking for advice related to the SEO of my adult sites and/or posting links. I've read the Etiquette disclaimer, however, I don't actually intend to post images or anything of the sort, only ask for your opinions and preferred strategies. If its completely frowned upon, then I completely understand and will never bring the subject back up again. Cheers and Happy to be amongst you all!
Industry News | | CrakJason1 -
Which one is THE BEST seo book
For you guys which one is the best SEO BOOK?? Maybe this one? http://www.amazon.com/Ranking-Number-One-Essential-Results/dp/1452849900/ref=sr_1_4?ie=UTF8&qid=1309247497&sr=8-4 Thanks in advance!
Industry News | | augustos1 -
SEO sites were blasted by Panda
Just noticed that lots of SEO sites were blasted by Panda... http://trends.google.com/websites?q=webmasterworld.com&geo=all&date=2011&sort=0 http://trends.google.com/websites?q=seomoz.org&geo=all&date=2011&sort=0 http://trends.google.com/websites?q=digitalpoint.com&geo=all&date=2011&sort=0 http://trends.google.com/websites?q=forums.seochat.com&geo=all&date=2011&sort=0
Industry News | | EGOL3