Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Outbound Links to Authority sites
-
Will outbound links to a related topic on an authority site help, hurt or be irrelevanent for SEO purposes. And if beneficially, should it be Nofollow?
-
Well put! I link out to a lot of .gov sites because they contain information that my customers find useful. As long as you are keeping your customers' needs in mind when writing content and/or linking, you are on the correct path.
-
Plenty of webmasters do not link out for selfish or strategic reasons.....
... but the web is all about linking. That is why they call it "the web".
I link out a lot. I believe that it makes my pages richer information sources. I believe that it builds credibility.
If you were a visitor would you prefer a page that has no links or the same page that links out to information sources, sites with great information on directly related subjects? Which of those would be recommended more via tweets, links, likes, emails?
So, my vote is that google gives credit for linking out and even if they don't your visitors will.
-
Thanks. Someone else told me it is a good sign of a trustworthy site. I was thinking of doing a link to a Wikipedia article or such of relevant reference material on topic.
-
I think it helps. I link to my BBB page to show credibility to both Google and my users. I also link to government websites. Everything is followed.
The only links I would <nofollow>would be sites I don't particularly trust, like a new site. </nofollow>
-
There is an argument that linking out might increase your rankings by a tiny bit.
So long as it's a decent, none malware hosting, none spammy site it won't have an adverse effect.
With regard to follow/no-follow - if you trust the site and think it's passing a benefit to users then why put the no-follow on it?
-
This is another one of those grey areas, I think, where is there no perfect answer.
To draw an analogy from the world of politics and elections:
a) Your vote benefits the recipient more than it will benefit you.
b) If you were fighting the same election, casting a vote for a more prominent candidate who is a competitor for that same position will hurt you more than benefiting you.
c) If you vote for the right candidate- because that is the right thing to do--- it might eventually benefit you, in a roundabout sort of manner.
So, I'd apply the same rules when casting your vote for a website (ie. giving out links)----do vote, but cast your vote with care!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How Many Links to Disavow at Once When Link Profile is Very Spammy?
We are using link detox (Link Research Tools) to evaluate our domain for bad links. We ran a Domain-wide Link Detox Risk report. The reports showed a "High Domain DETOX RISK" with the following results: -42% (292) of backlinks with a high or above average detox risk
Intermediate & Advanced SEO | | Kingalan1
-8% (52) of backlinks with an average of below above average detox risk
-12% (81) of backlinks with a low or very low detox risk
-38% (264) of backlinks were reported as disavowed. This look like a pretty bad link profile. Additionally, more than 500 of the 689 backlinks are "404 Not Found", "403 Forbidden", "410 Gone", "503 Service Unavailable". Is it safe to disavow these? Could Google be penalizing us for them> I would like to disavow the bad links, however my concern is that there are so few good links that removing bad links will kill link juice and really damage our ranking and traffic. The site still ranks for terms that are not very competitive. We receive about 230 organic visits a week. Assuming we need to disavow about 292 links, would it be safer to disavow 25 per month while we are building new links so we do not radically shift the link profile all at once? Also, many of the bad links are 404 errors or page not found errors. Would it be OK to run a disavow of these all at once? Any risk to that? Would we be better just to build links and leave the bad links ups? Alternatively, would disavowing the bad links potentially help our traffic? It just seems risky because the overwhelming majority of links are bad.0 -
Is it bad for SEO to have a page that is not linked to anywhere on your site?
Hi, We had a content manager request to delete a page from our site. Looking at the traffic to the page, I noticed there were a lot of inbound links from credible sites. Rather than deleting the page, we simply removed it from the navigation, so that a user could still access the page by clicking on a link to it from an external site. Questions: Is it bad for SEO to have a page that is not directly accessible from your site? If no: do we keep this page in our Sitemap, or remove it? If yes: what is a better strategy to ensure the inbound links aren't considered "broken links" and also to minimize any negative impact to our SEO? Should we delete the page and 301 redirect users to the parent page for the page we had previously hidden?
Intermediate & Advanced SEO | | jnew9290 -
On 1 of our sites we have our Company name in the H1 on our other site we have the page title in our H1 - does anyone have any advise about the best information to have in the H1, H2 and Page Tile
We have 2 sites that have been set up slightly differently. On 1 site we have the Company name in the H1 and the product name in the page title and H2. On the other site we have the Product name in the H1 and no H2. Does anyone have any advise about the best information to have in the H1 and H2
Intermediate & Advanced SEO | | CostumeD0 -
H3 Tags - Should I Link to my content Articles- ? And do I have to many H3 tags/ Links as it is ?
Hello All, On my ecommerce landing pages, I currently have links to my products as H3 Tags. I also have useful guides displayed on the page with links useful articles we have written (they currently go to my news section). I am wondering if I should put those article links as additional H3 tags as well for added seo benefit or do I have to many tags as it is ?. A link to my Landing Page I am talking about is - http://goo.gl/h838RW Screenshot of my h1-h6 tags - http://imgur.com/hLtX0n7 I enclose screenshot my guides and also of my H1-H6 tags. Any advice would be greatly appreciated. thanks Peter
Intermediate & Advanced SEO | | PeteC120 -
How to find affiliate sites linking to a competitor website?
Hello here, I am trying to understand the best way to find sites that are affiliate of a competitor, through link research. Typically our competitor's affiliates link to our competitor website via any of the following links: http://www.musicnotes.com/sheetmusic/ard.asp?SID=[aff_id]&LID=[link_id] http://click.linksynergy.com/link?id=[aff+id]&offerid=[off_id]&type=2&murl=http%3A%2F%2Fwww.musicnotes.com%2Fsheetmusic%2Fmtd.asp%3Fppn%3D[item_id] The first link looks much easier to find, so I have tried to find the first kind of links with Google by using the "link:" clause as follows: link:http://www.musicnotes.com/sheetmusic/ard.asp Or, similarly, by using Open Site Explorer. But I always get 0 results! It is weird because I know there are thousands of affiliates out there with the same tracking code. How's that possible? Why does it look impossible to find the sites I am looking for? Would you suggest any different approach? Any ideas, suggestions and thoughts are very welcome! Thank you in advance. Fab.
Intermediate & Advanced SEO | | fablau0 -
IP address guideline for 2 sites on same server linking each other.
Hi Guys! I have two websites which link to each other but are on the same server. Both the sites have a great PR and link juice. I want to know what steps shall I take in order to make google feel that both the sites are not owned by me. Like shall i get different IP and different servers for both or something more? Looking forward for you thoughts and help!
Intermediate & Advanced SEO | | HiteshBharucha0 -
10,000+ links from one site per URL--is this hurting us?
We manage content for a partner site, and since much of their content is similar to ours, we canonicalized their content to ours. As a result, some URLs have anything from 1,000,000 inbound links / URL to 10,000+ links / URL --all from the same domain. We've noticed a 10% decline in traffic since this showed up in our webmasters account & were wondering if we should nofollow these links?
Intermediate & Advanced SEO | | nicole.healthline0 -
Multiple sites linking back with pornographic anchor text
I discovered a while ago that we had quite a number of links pointing back to one of our customer's websites. The anchor text of these links contain porn that is extremely bad. These links are originating from forums that seems to link between themselves and then throw my customers web address in there at the same time. Any thoughts on this? I'm seriously worried that this may negatively affect the site.
Intermediate & Advanced SEO | | GeorgeMaven0