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  4. Outbound Links to Authority sites

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Outbound Links to Authority sites

Intermediate & Advanced SEO
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  • VictorVC
    VictorVC last edited by May 12, 2012, 1:39 PM

    Will outbound links to a related topic on an authority site help, hurt or be irrelevanent for SEO purposes. And if beneficially, should it be Nofollow?

    1 Reply Last reply Reply Quote 0
    • dbuckles
      dbuckles @EGOL last edited by May 13, 2012, 1:05 AM May 13, 2012, 1:05 AM

      Well put! I link out to a lot of .gov sites because they contain information that my customers find useful. As long as you are keeping your customers' needs in mind when writing content and/or linking, you are on the correct path.

      1 Reply Last reply Reply Quote 2
      • EGOL
        EGOL last edited by May 12, 2012, 7:59 PM May 12, 2012, 7:59 PM

        Plenty of webmasters do not link out for selfish or strategic reasons.....

        ... but the web is all about linking.  That is why they call it "the web".

        I link out a lot.  I believe that it makes my pages richer information sources.  I believe that it builds credibility.

        If you were a visitor would you prefer a page that has no links or the same page that links out to information sources, sites with great information on directly related subjects?  Which of those would be recommended more via tweets, links, likes, emails?

        So, my vote is that google gives credit for linking out and even if they don't your visitors will.

        dbuckles 1 Reply Last reply May 13, 2012, 1:05 AM Reply Quote 1
        • VictorVC
          VictorVC @Francisco_Meza last edited by May 12, 2012, 6:28 PM May 12, 2012, 6:28 PM

          Thanks. Someone else told me it is a good sign of a trustworthy site. I was thinking of doing a link to a Wikipedia article or such of relevant reference material on topic.

          1 Reply Last reply Reply Quote 0
          • Francisco_Meza
            Francisco_Meza last edited by May 12, 2012, 5:19 PM May 12, 2012, 5:19 PM

            I think it helps. I link to my BBB page to show credibility to both Google and my users. I also link to government websites. Everything is followed.

            The only links I would <nofollow>would be sites I don't particularly trust, like a new site. </nofollow>

            VictorVC 1 Reply Last reply May 12, 2012, 6:28 PM Reply Quote 2
            • BenFox
              BenFox last edited by May 12, 2012, 3:01 PM May 12, 2012, 3:01 PM

              There is an argument that linking out might increase your rankings by a tiny bit.

              So long as it's a decent, none malware hosting, none spammy site it won't have  an adverse effect.

              With regard to follow/no-follow - if you trust the site and think it's passing a benefit to users then why put the no-follow on it?

              1 Reply Last reply Reply Quote 2
              • ontarget-media
                ontarget-media last edited by May 12, 2012, 2:47 PM May 12, 2012, 2:47 PM

                This is another one of those grey areas, I think, where is there no perfect answer.

                To draw an analogy from the world of politics and elections:

                a) Your vote benefits the recipient more than it will benefit you.

                b) If you were fighting the same election, casting a vote for a more prominent candidate who is a  competitor for that same position will hurt you more than benefiting you.

                c) If you vote for the right candidate-  because that is the right thing to do--- it might eventually benefit you, in a roundabout sort of manner.

                So, I'd apply the same rules when casting your vote for a website (ie. giving out links)----do vote, but cast your vote with care!

                1 Reply Last reply Reply Quote 1
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