Do you really want to match for the individual search keywords?

When using the current version of Facebook search aren't most people searching for an entity that they already knows exists (your  page) rather than for information on a generic term?

This is just a guess and maybe I'm totally off the mark.

From what I've seen of Facebook search you're going to need to exact match the terms that you want to rank for - so it would be  "First Second Third"

I would definitely bring the content onto the main domain.

As far as how to structure the folders - it depends on the content. If it sits quite naturally as a stand alone section then a resources folder would make sense.

HI Aidan,

I'd probably avoid directories that ask for reciprocal links. Google is getting really aggressive with low quality tactics like directory submission.

For more info I'd recommend checking out articles like this one (there are plenty on the net)-

http://www.seroundtable.com/google-directory-removal-15151.html

Because you are an Australian company with an Australian domain and hosting in Australia you will find it harder to rank on Google.com - especially for competitive keywords.

To be honest after looking at your site I don't think you're quite at your fighting weight for competing on tough keywords in a foreign search engine.

If you really want to rank in the US you might want to conduct an onsite audit to check for issues (example-home link in top nav links to /index) and also invest some time into link building.

Hope that helps.

You can learn a lot.

But what you'll learn is probably a lot different from what you'll hear on SEOMoz.

I wouldn't want to say that one is right and one is wrong but right now I wouldn't pay for access to Warrior Forums.

There is an argument that linking out might increase your rankings by a tiny bit.

So long as it's a decent, none malware hosting, none spammy site it won't have  an adverse effect.

With regard to follow/no-follow - if you trust the site and think it's passing a benefit to users then why put the no-follow on it?

What Gamer07 said.

PPC doesn't influence organic rankings but that doesn't mean you shouldn't bid on a  competitor's brand name.

The keyword difficulty tool gives an indication of how hard it will be to rank for a certain term. So the lower the difficulty the easier it is to rank for.

A good rule of thumb is that you want to rank for terms with a low difficulty that drives a lot of users who are likely to achieve your goal. So for me he perfect term would -

• Have a low difficulty score
• Have a high volume of searchers
• Have a higher than average conversion rate when those searchers hit my site.

Hope that helps.

I use BuzzStream to track link building in the way you mention but there are other services out there. Even a simple Excel spreadsheet can do the trick.

You'd be hard pressed to find any automated directory submission that's white hat. In fact auto directory submissions are pretty much the definition of crap hat SEO.

This soon after Panda you'd have to be particularly brave to try en-masse directory submission. I'm not saying that it won't work or that it will have a negative impact on your site but I certainly wouldn't try it.

You can learn a lot.

But what you'll learn is probably a lot different from what you'll hear on SEOMoz.

I wouldn't want to say that one is right and one is wrong but right now I wouldn't pay for access to Warrior Forums.

I would definitely bring the content onto the main domain.

As far as how to structure the folders - it depends on the content. If it sits quite naturally as a stand alone section then a resources folder would make sense.

There is an argument that linking out might increase your rankings by a tiny bit.

So long as it's a decent, none malware hosting, none spammy site it won't have  an adverse effect.

With regard to follow/no-follow - if you trust the site and think it's passing a benefit to users then why put the no-follow on it?

The keyword difficulty tool gives an indication of how hard it will be to rank for a certain term. So the lower the difficulty the easier it is to rank for.

A good rule of thumb is that you want to rank for terms with a low difficulty that drives a lot of users who are likely to achieve your goal. So for me he perfect term would -

• Have a low difficulty score
• Have a high volume of searchers
• Have a higher than average conversion rate when those searchers hit my site.

Hope that helps.

Because you are an Australian company with an Australian domain and hosting in Australia you will find it harder to rank on Google.com - especially for competitive keywords.

To be honest after looking at your site I don't think you're quite at your fighting weight for competing on tough keywords in a foreign search engine.

If you really want to rank in the US you might want to conduct an onsite audit to check for issues (example-home link in top nav links to /index) and also invest some time into link building.

Hope that helps.

If it's on that list then it's already live.

You'll have to wait for other changes although I probably should mention that Google might not see a problem with the SERPs you're looking at. For example if you're trying to compete on a competitor's brand name then you might be better off bidding on PPC rather than waiting for Google to decide that they don't belong at #1, #2 and #3.

I'd work at him from the angle that it is possible to be both professional and personable. If you pull out editorial from a high quality newspaper or even cite some influential blogs in a space he follows you should be able to put that point to him pretty convincingly.

Alternatively I think Will Critchlow recommends hiring people on Amazon Turk to answer a Panda-style questionnaire. You could compare the current text with that written in the first person and see which one real people prefer. Or pitch the two versions of the text head to head in an A/B test and see which has higher user engagement statistics.

If you're only doing the blog to generate links/shares etc. and he insists on using his own writing style then it sounds like it would just be a waste of his time.

I use BuzzStream to track link building in the way you mention but there are other services out there. Even a simple Excel spreadsheet can do the trick.

You'd be hard pressed to find any automated directory submission that's white hat. In fact auto directory submissions are pretty much the definition of crap hat SEO.

This soon after Panda you'd have to be particularly brave to try en-masse directory submission. I'm not saying that it won't work or that it will have a negative impact on your site but I certainly wouldn't try it.