Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Best possible linking on site with 100K indexed pages
-
Hello All,
First of all I would like to thank everybody here for sharing such great knowledge with such amazing and heartfelt passion.It really is good to see. Thank you.
My story / question:
I recently sold a site with more than 100k pages indexed in Google. I was allowed to keep links on the site.These links being actual anchor text links on both the home page as well on the 100k news articles. On top of that, my site syndicates its rss feed (Just links and titles, no content) to this page.
However, the new owner made a mess, and now the site could possibly be seen as bad linking to my site. Google tells me within webmasters that this particular site gives me more than 400K backlinks.
I have NEVER received one single notice from Google that I have bad links. That first.
But, I was worried that this page could have been the reason why MY site tanked as bad as it did. It's the only source linking so massive to me.
Just a few days ago, I got in contact with the new site owner. And he has taken my offer to help him 'better' his site.
Although getting the site up to date for him is my main purpose, since I am there, I will also put effort in to optimizing the links back to my site.
My question:
What would be the best to do for my 'most SEO gain' out of this?
The site is a news paper type of site, catering for news within the exact niche my site is trying to rank. Difference being, his is a news site, mine is not. It is commercial.
Once I fix his site, there will be regular news updates all within the niche we both are in. Regularly as in several times per day. It's news. In the niche.
Should I leave my rss feed in the side bars of all the content?
Should I leave an achor text link on the sidebar (on all news etc.)
If so: there can be just one keyword... 407K pages linking with just 1 kw??
Should I keep it to just one link on the home page?
I would love to hear what you guys think.
(My domain is from 2001. Like a quality wine. However, still tanked like a submarine.)
ALL SEO reports I got here are now Grade A. The site is finally fully optimized.
Truly nice to have that confirmation. Now I hope someone will be able to tell me what is best to do, in order to get the most SEO gain out of this for my site.
Thank you.
-
Howdy richardo24hr,
One of articles that changed my SEO life was written by Rand back in 2010:
All Links are not Created Equal
The article is still valid today, and update link Panda and Penguin have further changed the landscape of links. Here's a few important points to keep in mind:
1. Multiple links from the same domain don't always help. It's better to have 50 links from 50 domains than 10,000 links from one domain. After the first link, other links from the same domain may pass value, but that value tends to diminish.
2. Since the Penguin update, sitewide, over-optimized anchor text can lead to penalties and/or filters targeting your keywords.
For example, a sitewide footer link (or sidebar link) that pointed to your site with optimized anchor text is often seen as non-editorial (as it's placed automatically by your CMS) and this could actually hurt you.
3. Google is getting better at sniffing out site with "administrative" relationships, and tend to devalue these links. So a site that links to you from 100,000 pages is likely to broadcast a relationship between the 2 sites to Google, so Google may possibly devalue these links.
Links from this site can help! But the danger is to overdo it in a way that can actually act counter to what you're trying to achieve.
The best links from this site, from an SEO point of view, would be:
- Editorial. Meaning they are linked to in the body of a text article, and not auto-generated by a CMS
- This means the links are varied in thier anchor text, and not over-optimized
- I would avoid sitewide links
- RSS links are tricky, but in general I don't see them adding much value. Although these links are often scraped and posted on 3rd party sites. In this case it's best to use generic or branded anchor text like the full url of your site: example.com
If I had to choose, one link on the homepage may well give you more value than 100,000 RSS links. There's probably an opportunity to do more than this, but I'd do a thorough link audit to look for as many over-optimized links from this domain as possible.
Hope this helps! Best of luck with your SEO.
-
I guess my question was too hard to answer?
-
Thank you
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is a page with links to all posts okay?
Hi folks. Instead of an archive page template in my theme (I have my reasons), I am thinking of simply typing the post title as and when I publish a post, and linking to the post from there. Any SEO issues that you can think of? Thanks in advance!
Intermediate & Advanced SEO | | Nobody16165422281340 -
Internal links to landing pages
Hi, we are in the process of building a new website and we have 12 different locations and for theses 12 locations we have landing pages with unique copy on the following: 1. Marketing...2 SEO....3. PPC....4. Web Design Therefor there are 48 landing pages. The marketing pages are the most important ones to us in terms of traffic and priority. My question is: 1. Should we put a dropdown of the are pages in the main header under locations that link to the area marketing pages? 2. What is the best way to link all the sub pages such as London Web Design? Should these links just be coming off the London marketing page? or should we have a sitemap in the footer that lists every page? Thanks
Intermediate & Advanced SEO | | Caffeine_Marketing0 -
Google does not want to index my page
I have a site that is hundreds of page indexed on Google. But there is a page that I put in the footer section that Google seems does not like and are not indexing that page. I've tried submitting it to their index through google webmaster and it will appear on Google index but then after a few days it's gone again. Before that page had canonical meta to another page, but it is removed now.
Intermediate & Advanced SEO | | odihost0 -
How long to re-index a page after being blocked
Morning all! I am doing some research at the moment and am trying to find out, just roughly, how long you have ever had to wait to have a page re-indexed by Google. For this purpose, say you had blocked a page via meta noindex or disallowed access by robots.txt, and then opened it back up. No right or wrong answers, just after a few numbers 🙂 Cheers, -Andy
Intermediate & Advanced SEO | | Andy.Drinkwater0 -
When removing a product page from an ecommerce site?
What is the best practice for removing a product page from an Ecommerce site? If a 301 is not available and the page is already crawled by the search engine A. block it out in the robot.txt B. let it 404
Intermediate & Advanced SEO | | Bryan_Loconto0 -
Site Indexed by Google but not Bing or Yahoo
Hi, I have a site that is indexed (and ranking very well) in Google, but when I do a "site:www.domain.com" search in Bing and Yahoo it is not showing up. The team that purchased the domain a while back has no idea if it was indexed by Bing or Yahoo at the time of purchase. Just wondering if there is anything that might be preventing it from being indexed? Also, Im going to submit an index request, are there any other things I can do to get it picked up?
Intermediate & Advanced SEO | | dbfrench0 -
Outbound Links to Authority sites
Will outbound links to a related topic on an authority site help, hurt or be irrelevanent for SEO purposes. And if beneficially, should it be Nofollow?
Intermediate & Advanced SEO | | VictorVC0 -
There's a website I'm working with that has a .php extension. All the pages do. What's the best practice to remove the .php extension across all pages?
Client wishes to drop the .php extension on all their pages (they've got around 2k pages). I assured them that wasn't necessary. However, in the event that I do end up doing this what's the best practices way (and easiest way) to do this? This is also a WordPress site. Thanks.
Intermediate & Advanced SEO | | digisavvy0