undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    What is your Brand Authority?
    Moz

    What is your Brand Authority?

    Check yours now
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • SEO Q&A

      Insights & discussions from an SEO community of 500,000+.

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. Digital Marketing
  3. Paid Search Marketing
  4. Adwords Bulk Discount

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Adwords Bulk Discount

Paid Search Marketing
5
13
5.8k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • digitalarts
    digitalarts last edited by May 14, 2012, 7:37 AM

    Had a few calls recently from agencies offering bulk discount on Google Adwords spends if we pass management over to them and spend more than £5,000 ($7,500) a month, they claim they can offer a 5% discount over what we're currently paying... Can't find anything about this, does Google offer such a deal to agencies?

    1 Reply Last reply Reply Quote 0
    • Justin_Vanning
      Justin_Vanning last edited by May 30, 2012, 2:39 AM May 30, 2012, 2:39 AM

      Yeah I've never heard of this. The other thing they might be doing is just optimizing the accounts they manage to spend less money after they take over the management of them. Optimizing bids, using negatives, and going after only highly profitable keywords could help them reduce costs and then they just keep the savings over the 5% they are guaranteeing you?

      If they are still leaving the account and billing in your control, you'd be able to verify this. Did they say how the billing is handled? Either way, this sounds highly suspicious.

      1 Reply Last reply Reply Quote 1
      • flowsimple
        flowsimple @DavidKonigsberg last edited by May 14, 2012, 7:32 PM May 14, 2012, 7:32 PM

        That's clearly deceptive pricing. By Adwords partner standards they must share costs of Adwords campaigns.

        Report them.

        1 Reply Last reply Reply Quote 0
        • DavidKonigsberg
          DavidKonigsberg @DavidKonigsberg last edited by May 14, 2012, 2:57 PM May 14, 2012, 2:57 PM

          Call google ask them

          1 Reply Last reply Reply Quote 0
          • digitalarts
            digitalarts @DavidKonigsberg last edited by May 14, 2012, 2:55 PM May 14, 2012, 2:55 PM

            We've no intention of using them... Just that they've made these claims that there is some magic Google agency discount out there somewhere! But I can't find any evidence of such...

            1 Reply Last reply Reply Quote 0
            • DavidKonigsberg
              DavidKonigsberg @DavidKonigsberg last edited by May 14, 2012, 2:54 PM May 14, 2012, 2:54 PM

              I would check into them over billing the price per click etc

              1 Reply Last reply Reply Quote 0
              • digitalarts
                digitalarts @DavidKonigsberg last edited by May 14, 2012, 2:52 PM May 14, 2012, 2:52 PM

                No and thats the big issue here, you get reports on their 'platform' only, no access to the actual adwords account...

                1 Reply Last reply Reply Quote 0
                • DavidKonigsberg
                  DavidKonigsberg @DavidKonigsberg last edited by May 14, 2012, 2:28 PM May 14, 2012, 2:28 PM

                  who's credit card is on the adwords bill? Maybe they are lying about clicks and costs- do you get access to account?

                  1 Reply Last reply Reply Quote 0
                  • digitalarts
                    digitalarts @DavidKonigsberg last edited by May 14, 2012, 2:26 PM May 14, 2012, 2:26 PM

                    Asked exactly that... They reckon they make their commission on part of the discount they receive through from Google.... So say they receive a 10% discount, they are passing 5% on to us... Essentially i'm looking to discredit their claim that they receive some sort of special pricing from Google...!

                    1 Reply Last reply Reply Quote 0
                    • DavidKonigsberg
                      DavidKonigsberg @digitalarts last edited by May 14, 2012, 2:22 PM May 14, 2012, 2:22 PM

                      if they dont charge a management fee how do they make money?

                      digitalarts DavidKonigsberg flowsimple 7 Replies Last reply May 14, 2012, 7:32 PM Reply Quote 0
                      • digitalarts
                        digitalarts last edited by May 14, 2012, 2:20 PM May 14, 2012, 2:20 PM

                        Yep eating into the management fee was my original thought but, they claim they don't charge a management fee! I just can't understand how they're making such a claim... Bizzarre...

                        DavidKonigsberg 1 Reply Last reply May 14, 2012, 2:22 PM Reply Quote 0
                        • DavidKonigsberg
                          DavidKonigsberg last edited by May 14, 2012, 2:11 PM May 14, 2012, 2:11 PM

                          We manage accounts over 50k a month and get no discounts from our google account reps. My guess is they are just factoring it into the management  fee likeAlastair said

                          1 Reply Last reply Reply Quote 0
                          • UOEWebTeam
                            UOEWebTeam last edited by May 14, 2012, 11:51 AM May 14, 2012, 11:51 AM

                            I don't think they do offer discounts, they'll probably just absorb it in their management fee instead. Google does have a partner program where you add budget in bulk, but I haven't heard of discounts

                            http://www.google.co.uk/intl/en/ads/premiersmbpartner/partners-details.html#eligibility

                            1 Reply Last reply Reply Quote 0
                            • 1 / 1
                            1 out of 13
                            • First post
                              1/13
                              Last post

                            Got a burning SEO question?

                            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                            Start my free trial


                            Browse Questions

                            Explore more categories

                            • Moz Tools

                              Chat with the community about the Moz tools.

                            • SEO Tactics

                              Discuss the SEO process with fellow marketers

                            • Community

                              Discuss industry events, jobs, and news!

                            • Digital Marketing

                              Chat about tactics outside of SEO

                            • Research & Trends

                              Dive into research and trends in the search industry.

                            • Support

                              Connect on product support and feature requests.

                            • See all categories

                            Related Questions

                            • MWM3772

                              Do IP and/or DNS changes impact Paid search (Adwords, Bing, etc.)

                              What impact (if any) does IP or DNS changes, have on paid search campaigns? We recently performed an upgrade to our sites that required a datacenter change (but within the same region East US)  and DNS change.  We believe there may have been an impact to our ad campaigns in the form of suppression of our ads following the change, specifically - Google Adwords. Is there any information regarding this issue or has anyone experienced this before? Thanks

                              Paid Search Marketing | Sep 16, 2019, 10:21 AM | MWM3772
                              1
                            • ahirai

                              Will pausing my AdWords PPC campaigns impact my organic rankings?

                              Over 95% of my revenue comes from organic search; less than 5% comes from AdWords PPC (all other sources account for about 1-2%). My ROI on AdWords is roughly zero. It's negative if you include opportunity costs. My question is: if I pause all of my AdWords campaigns, is there ANY chance that my organic rankings (and organic click-through rates) will suffer? This is really two questions. First, could Google retaliate to my reduced ad spending by dropping my rankings? Second, will searchers think differently about my organic link if they don't also see the accompanying paid link on the SERP?

                              Paid Search Marketing | Mar 26, 2016, 3:41 AM | ahirai
                              2
                            • RCDesign74

                              AdWords & Iframes?

                              We have a client that has syndicated content across a variety of domains. They have no access to the domain/hosting for the site that the content is being syndicated on, but would like to run PPC campaigns to these pages. The page is a header, footer and then the main page content is inside of an iframe, and I was wondering if Google will even allow that to be used as a landing page for a PPC campaign? Thanks!

                              Paid Search Marketing | May 28, 2015, 3:11 AM | RCDesign74
                              0
                            • Whittie

                              Quick Question: Anchor links on Adwords main URL?

                              Is it OK to use anchor links on the main URL of an advert on Google Adwords? Example: www.example.com/#example Had a little Google, and not much was returned on the topic. Many Thanks, Alex

                              Paid Search Marketing | Nov 17, 2014, 2:03 PM | Whittie
                              0
                            • benjmoz

                              Using multiple domains in one Adwords account

                              Hi, I am currently setting up an Adwords account and wanted to know if you can run multiple websites through one account. We have 2 domains each promoting a different one of our brands and i was wondering the best way to run the account. Regards Ben

                              Paid Search Marketing | Aug 5, 2014, 3:44 AM | benjmoz
                              0
                            • howlusa

                              World Localities in AdWords?

                              If I target the topic "World Localities>San Antonio", what type of sites my ads will be display? Are they sites about San Antonio, like tourism guides or event listings? Or are they related to San Antonio, like a university or flower shop in San Antonio?

                              Paid Search Marketing | Oct 1, 2013, 6:59 PM | howlusa
                              0
                            • EcommerceSite

                              Is there any reason to add the word "buy" to our Adwords keywords?

                              Was having a discussion with someone so I am going to write this up as neutral as possible and let you guys decide. We have a large keyword list and they are all setup as phrase. Should we go back and add the word buy in front of all those keywords? Even though they are setup as phrase already. Example: "Widget" (as a phrase) Should we go back and add "Buy Widget" as a keyword?

                              Paid Search Marketing | May 6, 2013, 6:46 PM | EcommerceSite
                              0
                            • YESdesign

                              What is a good CTR for a Google AdWords Remarketing banner campaign?

                              Hello there, given that in the banners we offer a promotion with "some bonus if you sign up", what is from your experience a good CTR for a Google AdWords Remarketing banner campaign? Many thanks to everyone that answers. YESdesign

                              Paid Search Marketing | Apr 1, 2013, 6:00 PM | YESdesign
                              0

                            Get started with Moz Pro!

                            Unlock the power of advanced SEO tools and data-driven insights.

                            Start my free trial
                            Products
                            • Moz Pro
                            • Moz Local
                            • Moz API
                            • Moz Data
                            • STAT
                            • Product Updates
                            Moz Solutions
                            • SMB Solutions
                            • Agency Solutions
                            • Enterprise Solutions
                            Free SEO Tools
                            • Domain Authority Checker
                            • Link Explorer
                            • Keyword Explorer
                            • Competitive Research
                            • Brand Authority Checker
                            • MozBar Extension
                            • MozCast
                            Resources
                            • Blog
                            • SEO Learning Center
                            • Help Hub
                            • Beginner's Guide to SEO
                            • How-to Guides
                            • Moz Academy
                            • API Docs
                            About Moz
                            • About
                            • Team
                            • Careers
                            • Contact
                            Why Moz
                            • Case Studies
                            • Testimonials
                            Get Involved
                            • Become an Affiliate
                            • MozCon
                            • Webinars
                            • Practical Marketer Series
                            • MozPod
                            Connect with us

                            Contact the Help team

                            Join our newsletter
                            Moz logo
                            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                            • Accessibility
                            • Terms of Use
                            • Privacy

                            Looks like your connection to Moz was lost, please wait while we try to reconnect.