Managing SEO Partners
-
Hi,
Up until yesterday my main role was to implement & create SEO strategies and analytics for varying clients, and our own agency.
Going forward I have been tasked with sourcing and managing SEO partners for our existing and future clients.
This is totally a new concept for me, and I was wondering if any mozzers out there have been tasked with similar roles and could give me some ideas on what questions I should be asking, or maybe have an SEO matrix to rank agencies to help match to clients?
Your help as always is greatly appreciated.
Many thanks
Sean
-
Hi Keri, and thank you.
All is going really well. I had a mail from Rand on this subject which has been a big, big help.
We're focussing all our energy on building relationships primarily.I find that you can get a good feel for the partners knowledge and skill sets through the conversations you have rather than shooting questions at them, which feels a little stiff and interview like, which we don't want.
Our partners {so far} are passionate about the industry Keri, and I can talk SEO till the cows come home, so you get a good feel for their experience, whilst building solid relationships, which I'm sure will stand the test of time.
You may well see my first YOUmoz post very soon!
Best Regards
Sean
-
Hi Sean,
I hope the new role has been going well! If you have more questions now that you're two months into this role, feel free to start another thread. You're not limited to two questions a month in public Q&A, and Q&A is a lot more active since your question here, so you'll probably get some great discussion. Also, if you have interesting things you learned, consider submitting a post to YOUmoz about your experiences. Thanks!
-
Excellent, Thank you very much Saibose, I'll add these to my list.
Thanks for your time
Sean
-
Hi Richard,
These are great questions, I particually like the question about Rand :¬)
Also the I think the test page is a great idea.
Thanks for taking the time out Richard to share your views as ever, very informative, and greatly appreciated.
Best Regards
Sean
-
Every client is different. Never judge a client by their profile or website name or even by the nature of their website.
You must talk to every client and understand what their accurate needs are. Then only, you will be able to understand which provider will be good for the given requirement.
I like the question set that has been posted by Richard here. Some questions to add maybe:
1. How would you deal with a content heavy website which requires URL rewriting?
2. What measurement tool (free) would they use to measure social engagement?
3. What would be a website's most important success and failure metric?
Based on that, you will be able to judge which agency best fits your client's requirements
-
Hi Sean
I have not myself, but some questions to ask might be:
- What are canonicals and how should you use them?
- When should you use an internal no-follow?
- Which is more important? A followed link with poor anchor text, or a no-followed link with good anchor text?
- What are the top 5 on-page factors?
- How much time should you spend link building?
- What are the top 5 places to obtain good inbound links?
- How important is social media and why? [they better be able to site some recent SEOmoz blogs on this]
- Some analytics questions also if they are going to be working on that as well.
Hold up a picture of Rand and ask if they know this guy? : )
I think you get the idea. I would even set up a test page on your site and say, how would you fix this? Give me the metric on this page? See if they can spot that you use poor SEO tactics in the test page. Ask them on this test page, where would you start looking for inbound links?
I hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Guidelines for Partner Links
We decided to follow an aggressive strategy with cross linking. We have cross linked all all the 6 different brands just above the header of a News Portal. You could see what i mean here www.in.gr
Industry News | | DOLdatacenter
Do you think that i should enable the nofollow so as not to get penalized by Google. We tend to use the same cross network linking scheme (in the header) for all branded sites. Google’s guidance on link schemes doesn’t specifically address these types of partner links, which don’t really fit the mold for “excessive link exchanging.” Thoughts appreciated.0 -
International pages - SEO - which metatags to use?
I'm trying to get my International pages set up correctly for SEO
Industry News | | MikeSEOTruven
Can you tell me which of the following meta-tags are the ones to use on the pages?
I've heard that some might be obsolete, so will it hurt if I throw on all 3 or just choose 1? Example: Italian language page0 -
Looking For A reliable Japanese Based SEO Agency
Hey everyone, my company is looking for a reliable SEO agency to help with our Japanese site. I was wondering if anyone had any possible positive experiences with one? Carl
Industry News | | geekdesign0 -
How do you learn SEO effectively, with so much information out there
I’m reasonably new to the SEO market, but I find it hard to keep up with all the information that comes out daily. I not always sure what to believe or who for that matter present company accepted (SEOmoz). But I’m sure I am not the only one who finds this difficult, does anyone know of accredited courses in SEO / Internet marketing, in the UK or distant learning that could give me a very good grounding. Or if anyone just has some good ideas on how to take all this information in, I would very much appreciate their views. Regards Kevin
Industry News | | Kevin01300 -
Seo is dead?
Hi there, I see a lot of conversations about the term "seo is dead" because some people speak that seo are dead because of google plus and facebook. Is it true? What do you think? What do you think that is the future of our business? We will stay uneployed or we still continue to work? Me personally I hate facebook. Is just so much stupid (like most of people, I guess thats why is so popular) but what about google plus? Is a serious and worthy social profile.This will kill us? I read in SEL or SEW ,I dont remember which of them that this guy http://en.wikipedia.org/wiki/Farhad_Manjoo said that seo is dead and some are even supporting him.Also he said that "Google just broke its search engine" with the creation of Google plus. Me I think search msrketing,seo will live for long time yet,Me personally and my friends NEVER EVER CLICK on Facebook ads(if we do it , is just curiosity, and after we never visit again that page,this guys what I was reading their articles before they said that they see a lot of traffick from facebook.me also but the taffic from facebook dont do nothing,even in adsense they dont click on my sites,not to convert to buyers).I have 20 close friends and none of them cares what kind of content they find from facebook.Is our mentality (I am from CYprus)? Or is just a fact?That facebook ads are just some crap? Or general the acebook is a crap?Me i think that is.Is made for some people who are boaring and need something to kill time.so the traffick what you get is some boaring people who dont care about nothing, just some more things to watch and comment with their friends.So practically you have them on the site and after BAM, new hot site so bye bye.Never visit again your site.Why is so much importand?Their likes etc?The difference with google adsense is that all from our company are clicking on the ads and on the results. (much more on the results, because we think that is the best.Including me that I know that SERP can be manipulated.But we still prefer that.Why all speak about that SEO are dead? Are paid from facebook? WTF? Why I never hear somebody from SEOMOZ to say this?My result is that they are some bunch of I@@@TS and they dont know what they speak or are on the other side.I am sorry for my bad english but like this I can express my fealings.If you dont understand something please ask.
Industry News | | nyanainc0 -
What is the best SEO Seminar/Training option in the US?
I have 3 years of SEO experience and am an SEO Manager. I am well versed, though much room for growth and education. I want to find an SEO Seminar or training program that best suits my needs. It seems most are a one size fits all seminars. Any recommendations, thoughts or ideas?
Industry News | | dkamen0 -
Who is the Rand Fishkin of black hat seo?
If you had to choose one person to represent the black hat community who would it be?
Industry News | | JasonJackson0