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  4. Google Places / Map Results CTR vs Top Organic Result

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Google Places / Map Results CTR vs Top Organic Result

Image & Video Optimization
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  • David_ODonnell
    David_ODonnell last edited by May 22, 2012, 1:32 AM

    I have a client who is currently ranking close to the top of the Google Places results for a handful of important local keywords.

    They have a competitor who is pretty consistantly ranking in number #1 and #2 organic positions, above the Places results.

    Does anyone know the average click through rates for results similar to these? Do the #1 and #2 organic positions still outperform the lower placed Google Places (with side map) results when the search intent is very local?

    I just wonder if they are possibly in a better position as-is if people are more likely to use the map or places listings on the SERPs page, rather than click through to another site.

    Thanks 🙂

    1 Reply Last reply Reply Quote 2
    • MiriamEllis
      MiriamEllis Subject Expert @David_ODonnell last edited by May 23, 2012, 4:25 PM May 23, 2012, 4:25 PM

      Haha - I didn't notice that, actually. Here are a couple more links, too, David, that might be good to look at:

      http://searchengineland.com/mediative-eye-tracking-google-maps-study-100783

      http://results.mediative.ca/Mediative_White-Paper-Google-Places-on-the-iPhone.html

      So glad the first one was helpful.

      1 Reply Last reply Reply Quote 0
      • David_ODonnell
        David_ODonnell @MiriamEllis last edited by May 23, 2012, 4:38 AM May 23, 2012, 4:38 AM

        ...and ironically enough, that post links to another, right back here on SEOmoz blog!

        http://www.seomoz.org/blog/eyetracking-google-serps

        🙂

        1 Reply Last reply Reply Quote 0
        • David_ODonnell
          David_ODonnell @MiriamEllis last edited by May 23, 2012, 4:32 AM May 23, 2012, 4:32 AM

          Very awesome, just what I was looking for.

          Thank you!

          MiriamEllis 1 Reply Last reply May 23, 2012, 4:25 PM Reply Quote 0
          • MiriamEllis
            MiriamEllis Subject Expert last edited by May 23, 2012, 4:33 AM May 22, 2012, 5:05 PM

            Hi David,

            While I don't have explicit CTR data to share with you, I do believe you will like this eyetracking article:

            http://connect.icrossing.co.uk/eye-tracking-experiment-google_7109

            In one of the screenshots, you can see the greater heat in the local area of the page, vs. the upper organic results.

            Does this help with your query?

            David_ODonnell 2 Replies Last reply May 23, 2012, 4:38 AM Reply Quote 1
            • David_ODonnell
              David_ODonnell @Chenzo last edited by May 22, 2012, 8:53 AM May 22, 2012, 8:53 AM

              Thanks for your input, Chenzo.

              1 Reply Last reply Reply Quote 0
              • David_ODonnell
                David_ODonnell @MoosaHemani last edited by May 22, 2012, 8:50 AM May 22, 2012, 8:50 AM

                A heat map on specific Google SERPs would be awesome, if it were possible.

                1 Reply Last reply Reply Quote 0
                • MoosaHemani
                  MoosaHemani Banned last edited by May 22, 2012, 2:43 AM May 22, 2012, 2:43 AM

                  Being on number 1 is always better then number 2 but if the 2<sup>nd</sup> place is of Google place with the map with it I guess it should attract more eye balls but to be sure why not you play a heat map on SERP results to have an idea! #justsaying

                  David_ODonnell 1 Reply Last reply May 22, 2012, 8:50 AM Reply Quote 1
                  • Chenzo
                    Chenzo last edited by May 22, 2012, 1:47 AM May 22, 2012, 1:47 AM

                    David, I have exactly the same issue with a few clients myself and what I have found is, if the client is a business that caters to just one specific area vs a larger span then the click throughs will vary and the customer reviews with close proximity of location tend to do best.

                    David_ODonnell 1 Reply Last reply May 22, 2012, 8:53 AM Reply Quote 0
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