Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is it damaging to have TOO long a title tag these days? i.e. well over character limit
-
Is it damaging to have TOO long a title tag these days? i.e. well over character limit. I learned that title tags should be around 70 characters. I am new at this, but have a client that has three times that, with the same three keyword phrases repeating 3-4 times. And then NO h1's or h2's in the text......advice? Rookie here
-
Basically the same as above; the description has almost no SEO effect apparently any more, but does have a measurable human effect since it will usually be displayed under your title in a search result. I've seen what you describe on my own pages, where Google will sometimes select part of the body instead of the Metatag, but I'm not sure if that's because they found an 'exact match' in the body text, they think it's better, or what.
-
How about TOO long a meta description tag? The Meta is way too long. Google isn't even pulling it on some pages, just skipping over the meta that is called out in code, and using the first line or 2 of the body text. I can see the google meta tag when I search, then I view the source code and the meta is different. They don't match!
I have read that maybe google is doing this because the meta doesn't match the rest of the page? So they decide which meta to use? Ever heard of such a thing. And yes, I see no H1 or H2 in the content....going to fix that too.....
-
I would agree, but not necessarily from an SEO/'Google will downgrade you' perspective. It's not exactly clear what effect the title has, though it very obviously does have an effect. However the title is often the first thing a searcher sees when they are presented with your link as a search result, which means to me that making them as 'human' readable friendly is as important as having keyword prominence. Mind you I'm coming from an ecommerce angle, where information about the product has to be communicated clearly in those 70 characters, it may be different in other categories.
As for the keyword stuffing and H1, yes those are definitely onpage elements that you should get sorted out.
-
Sounds like your client clearly needs the SEO / Webmaster Best Practices cleared out and taken care of. Help the Search Engines Rank your website. Provide them enough information that they can rank you. Too little or Too much, both can lead to "no benefits".
So yes, I would optimize those page titles to both SEO and User Friendly. If nobody is able to see those 210 characters, why have them. Also work on a SEO and User Friendly Description as well as H tags if and as needed.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have updated title 4 days ago but still still showing old title and description on Google serps, How to resolve it?
I have updated the title tag but not showing, Please have look at the view source for this website- https://m.yolobus.in/ I want to show this title and description- <title>Online Bus Ticket Booking | YoloBus India</title> But showing the wrong title and description on google SERP- Title - YoloBus :: Home Description - Delhi Lucknow; Lucknow Delhi; Delhi Gorakhpur; Varanasi Lucknow; Gorakhpur Delhi; Delhi Delhi; Bangalore Bangalore; Manali Manali; Chennai Chennai 7mHsdmu
On-Page Optimization | Nov 10, 2020, 11:42 AM | AnkitS.19900 -
Using a hyphen in title tags and the impact of spaces
Hi I am trying to arrive at a best practice template for a title tag for my organization so does the following template still holds Primary Keyword - Secondary Keyword | Brand Name will anything be impacted if I eliminate the spaces between the hyphen, will search bots be still able to treat the first one as a priority and the second as the secondary? Primary Keyword-Secondary Keyword | Brand Name thank you
On-Page Optimization | Jan 10, 2019, 11:33 AM | lina_digital0 -
Is there any benefit to removing brand name from the title tag?
I just signed up for Moz recently, and have noticed that in my crawl errors, I have hundreds of issues with my title tag being too long. My business is selling prints for landscape/travel/nature photography, and I've built these pages dynamically to where the title tag for pages selling individual photos has the title of the photo for sale followed by a hyphen and then the brand name. The same goes for gallery pages "Gallery Name | Brand Name". Would it be worth it to shorten the title tags by removing the brand name from these pages? Or will that actually harm more than help? Thanks in advance!
On-Page Optimization | Apr 10, 2015, 8:44 AM | shannmg10 -
Difference in using dividers in TITLE TAG
Hi everyone, i know that dividers in title or even title tag doesnt have much of an impact on better rankings. I had great rankings for many keywords, not using dividers or using only one divider. However for better reading comprehension and usability, and also aesthetics i started to use the pipe as my main divider and other secondary dividers. I saw many pages drop in rankings vs other less competent and with less content pages. My format was as follows: Product Brand | Product description - Additional info or local info ie. Fiber Glass MBI | Insulation Batts for Home and Commercial use - Acoustic and Thermal Insulation I changed the format for a handful of pages, and saw immediate results on rankings and traffic on those pages. Product Brand with Product Description - Additional Info ie. Fiber Glass MBI Insulation Batts for Commercial use - Acoustic and Thermal Insulation. Does it sound like something i should implement page wide. I personally like the aesthetics of the pipe as it gives a cleaner look, but the better rankings on the changed pages with using only one divider makes me think. Does it sound familiar, or its just a coincidence, Regards,
On-Page Optimization | Oct 23, 2014, 7:07 PM | JesusD0 -
Can I use Same Keyword for Multi pages Title Tags?
Hello All, I am working on client website and currently they are targeting One Keywords for multi pages. As I have search with Allintitle: Search query and Google display around 37 pages of website which carry same keyword in "Title Tags". I have told to client to change the "Title Tags" but they want that keyword for all relevant pages. So I want to know is that harm in Search Engine Ranking? Note: They have not done the link building activities for multi pages with same Keyword, they are using only in "Title Tags" only
On-Page Optimization | Apr 2, 2013, 9:02 AM | jemindesai0 -
How long is too long for domain URL length?
I noticed one of the negatively correlated ranking factors was length of URL. I'm building a page from scratch, we are trying to rank for 'Minneapolis Fitness' and 'Minneapolis Massage'. Is www.minnnepolismassageandfitness.com just ridiculously long? Or does the exact match outweigh the penalty for URL length?
On-Page Optimization | Sep 8, 2011, 12:35 PM | JesseCWalker2 -
Title tag for category page
I'd like to know your views on the best approach for title tags for category pages for ecommerce sites. 3 examples A) Category name | Free delivery on $50 purchase | Brand name B) Discover best "category name" on brand name C) Category Name | 1st Keyword, 2nd keyword | Brand name Thanks!
On-Page Optimization | Aug 19, 2011, 7:57 AM | walidalsaqqaf0 -
Should I include location in title tag to rank higher in local search
I'm working on a site for a small guest house (http://www.tommysonthebeach.com). I have created a Google Place page (Bing and Yahoo Local) as well and I have the address in the footer on every page. I have the location (Indian Rocks Beach) at the beginning of most titles tags because that is how people tend to search, e.g. "Indian Rocks Beach vacation rental." In theory I would think that I don't need location in the title tag because Google knows the location, and I could use the real estate for other keywords suchs as "pet friendly" or "beach hotel," etc. But when I look at the SERPS, those ranking highly all seem to have the location at the beginning of the title tag. Thanks. P.S. The site is currently not showing up in Google local search apparently because Google thinks it's a vacation rental agency, which are not allowed in local search. I'm trying to get that fixed.
On-Page Optimization | Feb 28, 2013, 10:46 PM | bvalentine0