Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
B2b pest control social media strategy. Any ideas?
-
Our client is a b2b pest control company.
they are making software and sell leads and some day want to rank for bed bugs.
they want to get into social media but I am having the hardest time coming up with ideas.
Can you help? -
You're right that people may not be fans of pest control like they would Pepsi, but you can create interesting content that people will share (worst infestation photos, top 10 most common pests, before/after). The goal with social will be to share and disseminate content, not direct Facebook fans for the company.
I do agree that social should be a part of what should be a more dedicated website content strategy.
-
The social media evangelists are going to give me the thumbs down.
For a B2B rat killer / bug man I don't think that a restaurant owner, hotels, bed and bath shop, clothing store, or just about any biz will want to be chattering on your FB page.
Seriously!
However, I like the attitude that makes them want to do this. IF they were my client I would instead try to channel that enthusiasm into website content.
If they think that FB is important thing to do then go to some of their competitors FB pages to see if they are using it effectively.
-
Don't let B2B mean it has to be boring or geared specifically for a business audience. Focus on blog topics, infographics or other interesting pieces of content on where bed bugs are the worst, what bed bugs do, why you can't get rid of bed bugs without professional help, etc.
Google doesn't hold separate indexes for B2B and B2C so you will need to compete for terms like "bed bugs" with consumer facing companies that are spending a lot of time, money and effort on ranking for that term also.
For social media I would stay tuned to Google News alerts on bed bugs stories (there will be at least one a day I would think) and then use that to post online. Become an online expert in general bed bugs info and then let that expertise tie over naturally to how your company plays in the pest control space.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Indexed Images: Website Vs Social Media
I use Pinterest, Twitter and Instagram to post images that are already featured on my website. I have been following a routine of uploading the images to these social media platforms only after I can see Google has indexed the image from my original site. My website is ecommerce and the product images drive sales more than any other factor. The thinking behind my method was that when these images are posted on Pinterest, Twitter and the various Instagram crawler sites (I realise Instagram images aren’t indexed directly), Google would recognise that the image was already attributed to my website. The ‘duplicate’ image would not therefore be indexed and the originally uploaded website image would remain in ‘Google Images’. After completing various searches and reviewing other Q&A’s on Moz, it seems as though this is in no way guaranteed and images reposted on social media platforms may still replace the already indexed image from the website. I am assuming this is because Google views these platforms as more authoritative than mine. I usually change the image by adding logos, text, backgrounds, borders etc before posting on Pinterest and this seems to have worked most of the time (both the original and ‘amended for Pinterest’ versions are often indexed) but images posted on other platforms are usually identical. Does it make sense to continue with my method or am I shooting myself in the foot by reposting these images on social media at all? I obviously want customers searching for products, who then click on an image, to be directed to my site rather than one of my social media pages or worse, an image reposting site. Additionally, If I post images on social media before they are uploaded to my website (for example to tease a product launch), would Google likely class these images as the ‘original’ and therefore be less likely to index the website version of the image once it is uploaded? Any thoughts are appreciated.
Social Media | | g3mmab2 -
Top tweet and top media tweet
Hi, Twitter says: Top Tweet: Tweet that received the highest number of impressions Top media Tweet: Tweet with photo, video, or Vine that received the highest number of impressions It's impressions that count and the only difference is whether or not media is attached. If my top tweet for a month has the most impressions but no media it is the top tweet. Another tweet that has media is then the top media tweet. That makes sense and I've seen it in my Twitter analytics. I'm confused when my top tweet is one with media but it is somehow not also showing as the top media tweet. Surely it should be? how can another tweet with media and a lower impressions count be the top media tweet when the top tweet is one with media and a higher impressions count. Thanks
Social Media | | Houses0 -
Recommended Social Media Scheduling platforms
I am currently using BufferApp to schedule my social media posts. My scheduling gets messed up at least once per month, where I lose posts or days are skipped, etc. without any changes (and even when I can see the expected schedule). I have used Hootesuite in the past and I like it, but I prefer Buffer when it works. Is there something else that works as good as Buffer used to? Thank you.
Social Media | | RoxBrock0 -
How relevant is social bookmarking for SEO today?
I've been doing SEO for a little over 4 years. I've never used sites like Digg, Stumbleupon, Reddit, etc. either personally or on behalf of my clients. This past week I had a discussion with another SEO who asked what I'm doing for my clients with regard to social bookmarking. I responded that I'm really not doing anything and they were shocked. I took a pretty good verbal beating over it. She was borderline offended. I have always been able to deliver solid results for my clients without any type of social bookmarking, so I struggle to see the need, but am surprised at how shocked this other SEO was that I don't do it. How beneficial is it and am I really missing out?
Social Media | | garrettkite0 -
Hootsuite Vs Sprout Social for social media management
Can you please tell me if hoot suite or sprout social is a better option when it comes ot managing social media? Corn
Social Media | | netlover0 -
UK home improvement - building links or social shares?
Hi We are a regional UK installer of double glazing windows, doors and conservatories and I am looking to build the amount of quality links to the website to help improve our search position - 1st page for keywords such as conservatories, double glazing, pvc doors, pvc windows, composite doors What is the best approach to do this? Search for double glazing inurl:forum pvc doors inurl:forum and locate forums, but what is the best approach answer questions with the web address in the signature of the post? Looking at the major national players in opensite explorer such as anglianhome.co.uk
Social Media | | ocelot
safestyle-windows.co.uk
greenwayupvc.com
everest.co.uk
valuedoorsuk.co.uk
yaledoor.co.uk/ Their backlink profiles look quite spammy? as they mostly point to web directories So is there a gap that I can take advantage of? We have little budget for sponsored articles on sites like what anglian have been doing looking at the backlinks but are there any other articles that I could write for our site that would help improve quality links to the site for keywords such as conservatories, double glazing, pvc doors, pvc windows, composite doors Same with their social profiles they seem quite poor, what would be the best approach on Facebook and Twitter to attract local followers - the majority of social followers I have seen have been fellow marketers or rival companies on the follower lists of twitter Many Thanks0 -
"Mister Wong" DoFollow Social Bookmarking Backlinks
Has anyone had any experience with the DoFollow social bookmarking tool "Mister Wong". Is it worth the fee for DoFollow links? Is this site subject to Google Panda penalties or others for essentially selling dofollow links? Is social bookmarking as a whole worth the time and effort? Does anyone have any alternative sites or strategies for acquiring a high volume of dofollow backlinks?
Social Media | | BethA0 -
How can you bulk search by email for social networks?
Hello Everyone! We're trying to launch a Social Media campaign for our website and in order to reach more people and follow/invite them to our social profiles we thought of finding them by their email addresses (i read a post somewhere - maybe seomoz, maybe not can't remember). Can anyone suggest a tool or best way of researching ~20.000 email addresses to find out / filter what social networks have this email registered? Much appreciated! Alex
Social Media | | pwpaneuro0