Diversified Link Profile?
-
Hello,,
I was wondering what type of ratio I should follow when building links to a page on my site? Broad, Exact, Phrase, Image? Is there a percentage I should shoot for? When you build links do you generally setup an excel spread sheet and watch to see what sticks using the seomoz link too?
Last question, When I am building links, should the anchor text in the content Im publishing be a keyword I am trying to rank for in a search? Typically I try to rank for only 2-3 words per page. Sorry for all the questions, any help would be appreciated! I have a competitor that is spamming to death with Press Releases quite often, and the are bouncing ahead of us with Very Low Page Authority.
Thank You!!
-
Generally when I link build I try to make it as natural a link profile as possible. I have never found that images have been a great source of links for most websites except real estate.
I try to vary my anchor text so its not all 'widget 1', you need to have some variety including just regular www.widget.com links and stuff like 'this site'.
About the anchor text being what you want to rank for, the answer is yes. However I usually try to only rank for one main word a page and whatever else happens is a bonus. I find it looks a little spammy if I try to do more.
Check this out.
http://www.seomoz.org/blog/anchor-text-distribution-avoiding-over-optimization
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Building
I have a question as competitor made backlinks on longtail keywords and just for one specific post, If I wanna rank in Google SERP, then should I have to do the same strategy as my competitor did. or can I use just my own keywords to get rank?
Link Building | | aamirmurtaza670 -
Sitewide links
Hi there, We operate about a dozen websites that are part of the same parent company. All these websites are in the same vertical, and link among each other in the footer section. The anchor for each link is the brand name, so we are merely doing it to show what other products the parent company has to offer. My question is: do you think this is still advisable, or it might trigger a penalty? Also, what would you choose between: Sitewide footer links from each site to the other sites. A single footer link on the homepage from each site to the other sites. A presentation page on each website, one click away from the homepage, which presents the company's other websites. Thanks.
Link Building | | propertyshark0 -
Ecomerce: Would 4 link sections leak too much link juice?
Hello, In my content management for our ecomerce site, I've found that there are sometimes links to sites in our industry that have "helpful links" sections. Several strong sites link directly to these resource sections. There are 4 different topics that fit this trend in our industry. Would it leak too much link juice to make 4 comprehensive link sections and place a link to them on our "Useful Articles" page? Or should I stick to one comprehensive link section? Or perhaps a small link section? Or none at all? Thanks.
Link Building | | BobGW0 -
My website has no links to it at all :(
I paid good money for a company to build me a website, I just put my domain into open site explorer and I have no links at all, how do I get links to other domains etc ? Thanks for any help -James
Link Building | | Stoz0 -
Should you always link back?
I am asking this for two reasons: Courtesy: Is it common courtesy to reciprocate with a link back if somebody has linked to your site? SEO: Does linking back affect your rankings at all? A blog has linked to one of my clients' sites as part of a round-up of "top 100 best" within their industry. They have also sent us an email suggesting that we add a link from our site saying that we've been listed. Of course, I understand that it is in my clients' interest for us to advertise on their site that they've been listed in a Top 100 list... However, it got me thinking (as more of a general question) - does reciprocating a link ever affect it's value at all? ie. Is two-way linking ever considered part of a link exchange in the eyes of Google, and does it penalize you at all for that?
Link Building | | WiredCanvas0 -
Why does my website have 2,000+ links, but only 16 linking root domains?
Why does my website have 2,000+ links, but only 16 linking root domains?
Link Building | | thestudio40 -
How many nofollow links should we build to have a natural link profile
Hi guys, As with many link builders we have been building lots of dofollow links for our site, so many that mainly our incoming links are dofollow. Some pages have 99.5% dofollow external links which I know is not very natural. In your experience in terms of percentage how much should you have in terms of nofollow external links in your link profile. I noticed SEOMoz has about 12-13% nofollow external links, shall I go with this figure? Thanks guys. David
Link Building | | sssrpm0 -
What to do with some good links I have?
I have some pretty strong links from relevant sources linking to the homepage of a site I deal with. The links are usually from a PR3-5 pages and display specific result about the linking site. Sometimes they come from badges. We offer several services, so sometimes the page is about one service and next time about the other. Currently all of my pages link to the homepage. Would it not be better to link to the specific product page related to the page I have? Also I can do a canonical to the service pages? Which would be best?
Link Building | | Svetoslav0