Looking for Feedback on Rankings Dropping
-
Hi,
I am looking for some guidance on figuring out a problem I am having with one of my clients. Their site is http://www.macton.com. They have seen a pretty significant drop in rankings for "hoist systems" "industrial turntables" and "railroad equipment."
Below is my analysis and thoughts. Please let me know if you have any input you can provide me with.
Hoist Systems
- Rankings started dropping significantly July 2nd. Their average position was around the 2nd - 3rd page. They're now in position 100.
- Some things I noticed is that Google is now ranking the page /freight_rail/portable-car-hoist-freight for this term, whereas a few months ago it was ranking /rail_equipment/car-hoist.
I'm not sure why Google has started to rank this new page for this term when there is no reference to that keyword in the page and the other one is better suited.
Industrial Turntables
- Rankings started dropping off in January and they have been up and down and even fell off for a bit in March. They took a deep dive May 28 - Jun 11 and are slowly picking up.
- I noticed that Google is also changing which page it is choosing to rank for this term. Currently it is ranking /rail_equipment/locomotive-turntables, previously it was ranking the homepage around May 28th, and before that it was /equipment/industrial-testing.
Some things we thought would help this was to create a whole new page just on industrial turntables in order to rank better for this term.
Another thing that I think would be highly beneficial is to do some more aggressive link building. Their top anchor text is all brand related, and very few include their target keywords.To my knowledge, I don't think they have a penguin issue, although I could be mistaken.
Can anyone provide input and/or guidance on my analysis? Any suggestions?
-
Thanks for your input. I know they have some duplicate content at the moment, but I didn't think it would affect it this drastically. No links appear to be spammy and over optimization doesn't seem to be the issue.
-
When G starts replacing with pages that are not as relative you can consider it may have something to do with a penalty.
Start looking at duplicate content, spammy links to or from the page/site, over optimization, bounce rates etc.
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am searching for page ranks but all results show 0
i am searching for page ranks but all results show pr 0 when i search, doesnt matter if the site is a pr ma or a pr10, i was using scrapebox to find the backlinks but now nothing is showing as far as pr goes, i have also used various websites to check the page ranks and still get the same results. maybe its my ip but i doubt it cus i am using private proxies. any idea guys? cRbWC65
Link Building | | djgbshows0 -
Why did I lose my rankings for a keyword "CRM" even after getting quality backlinks?
Initially my website is ranking on third page of Google.com for the keyword "CRM". So to improve rankings I got good number of quality backlinks by guest posting in various websites. But now my website is ranking on 6th page, which is a big concern for me. But for Google.in there was neither any improvement nor any fall in the ranking. I have following doubts in my mind 1. Does the sudden increase in backlinks (quality backlinks in the from of guest posts) effect rankings in a negative way? 2. Why did it effect on Google.com and not on Google.in? 3. What needs to be done on urgent basis to recover from this? Kindly help me with all your suggestions. Thanks
Link Building | | sandeep.clickdesk0 -
Our ranking strategy - what to add and would it work?
Hello everyone, this is actually my first time to ask here so please be kind to me. I won't consider myself an expert on SEO, I originally studied to become a writer. I've been learning SEO for the past 1 1/2 years but recently I've encountered a wall. One of our clients wanted to rank high on Google in DIFFERENT countries. So far here are what we're doing: Keyword research + integrating keywords in content Site optimization (inserting keywords on meta tags) Blog development (10+ times a month with use of keywords) Linkbuilding (Local directory submission, submission on free PR sites, making sure client is listed on their partners' pages) I've always thought developing more content would help the site rank higher. Should we build links for a specific page that has our main keyword so that it would also rank higher? Or  building links for the root domain just as good? Your comments and suggestions will surely help! Thanks!
Link Building | | RMTA0 -
Target keyword appears in organization name. Does it Rank?
I want to rank for the keyword "breast cancer" so when someone uses the anchor text "The Breast Cancer Foundation" am I getting a backlink for both The Breast Cancer Foundation AND breast cancer? Does Google break apart the anchor text in any way that would benefit me in this case?
Link Building | | mstanwyck0 -
Do you stop link building once you have your desired rank?
So with all these updates hitting sites left, right and center. Now you have your desired rank on Google, do you stop link building for that project? I can see some positives in this You will not add links that will get hit by future updates. If you do get hit in future updates you have less links to remove. Obviously it an outstanding link came along from BBC or CNN you would go for that. But press releases etc would you now stop anything like that?
Link Building | | tempowebdesign0 -
Got a warning from Google but rankings still ok.. what to expect?
Yesterday I got THE warning from Google: "Dear site owner or webmaster of http://..., We've detected that some of your site's pages may be using techniques that are outside Google's Webmaster Guidelines. " It seems all my rankings are intact though. Some keywords got higher rankings, other dropped a little bit (-1, -2) but nothing unusual. My question is, since I got this warning, should I expect some sort of penalty soon? I see other webmasters who got their websites de-indexed after getting this warning so I'm quite concerned.
Link Building | | sbrault740 -
Last week the Google Australia ranking for one of my keyword was 10, this week it slipped to 20\. How come ?
Search Engine: Google Australia (organic) Keyword: Staging Hire Previously Ranked: 20 After several article and link submissions it jumped to 10. But in just one week slipped back to 20. Same thing happened with few other keywords too. Why?
Link Building | | i-kreo0 -
Website is Dropping in PR
Hey there. I'm new here at our company, and I'm working on SEO for a website we are working on (www.greenthumbdepot.com). We are doing some link-building (forums, articles, blogs, directory submissions, etc) and are currently trying to find some good quality links, as well. After 3 months, the site was on page 15 for the search term "hydroponics nutrients" on Google, and on the first pages of organic search for Bing and Yahoo!. However, looking again, our website has disappeared from the first 50 pages of Google (according to SEOMOZ). From what I can see, the incoming links are not spammy, and the articles we have been submitting have been driving a small amount of traffic to the site. Are we doing something incredibly wrong here? We've changed the meta tags a couple of nights ago. I'm a noob here, so please go easy on me! I'm learning... so thanks for any advice you can give. -jen
Link Building | | RENDEV0