Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Difference between search volume in KWT and Impressions in GWT
-
Hi there,
Sorry I've been a bit quiet of late, we're going through a huge rebranding exercise as well as staying on top of client work.
Anyway. I've got an issue with keyword research phase of a client remarketing.
Trying to decide which keywords to target (aren't we all?) The client has 3 months of back data in Google Webmaster Tools, which helps us to see Impressions, CTR and actual click-throughs etc.
Now, they rank #1 on Google.com for a certain keyword (logged out, of course).
According to Google Keyword tool (Logged in) there are 2.7million searches per month for this keyword. With the average CTR being 18% for a #1 keyword that should be bringing in 400k visits.
However, take the same keyword in Google Webmaster Tools and the impressions are actually around 1,600 per month with a CTR of 9%.
Different CTR's for different sectors I can accept. What I don't get is the vast difference between the impressions in GWT compared to the alleged search volume coming from the Keyword tool.
Really need to understand this so we can better select keywords and judge approximate traffic expected if ranking #1 for a keyword.
Any help would be really useful. Thank you!
-
This was indeed the problem - such a simple issue, but helps us in future to be wary of that stumbling block
Thanks! -
Ah, that may well be it. I didn't do the first stage keyword research, a colleague did, so we may have to refine it. I will have a look through the data again and will get back to you.
Thanks for the reminder.
-
My best Guess is that when you do the Research in the keyword tool you do not have on "exact" matching. It is often quite silly how large the numbers get if you don't do that.
The ctr of 9% on #1 keyword wouldn't be unusual if there is a Heavy contested key.word With ads above the search result
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Search Console Not Sending Messages
One of our sites received a Manual Penalty for unnatural links by Google. However, we never received a message in Google Search Console or an email about the manual action. The only reason we knew about the penalty is by the obvious drop in rankings, then signing into search console to look for any manual actions, which we found. Since then, we have submitted a disavow file and a reconsideration request. However, once again we did not receive an email or message in search console that shows confirmation of the disavow or that they received the reconsideration request. The disavow file does show up after I upload it, and it says it was successfully uploaded... but no messages or emails. After many hours of investigating the various canonical versions of our website on Search Console, we found out that there were several “owners” of the various canonical versions of our site that had “could not find the email address” as a site owner. We found out that these were previous employees who no longer worked with the company and their email address was deleted. After unverifying these site owners, (all the ones that had “could not find the email address” as the site owner), the notifications, emails and messages in Search Console started to appear. However, the only place they did not appear, is the main canonical version of our site. Of course, the main canonical version of our site (https://www) is the version that we uploaded the disavow and reconsideration request. This is the canonical version of the site that we need to receive these messages to know if our reconsideration request was granted! We’ve just reuploaded the disavow file and reconsideration request to all of the other canonical versions (2 of the 3 received the message about the penalty)…. and we are currently awaiting a response. Has anybody else had problems with not receiving notifications in search console due to deleted email addresses?
Technical SEO | | Fiyyazp0 -
How to remove Parameters from Google Search Console?
Hi All, Following are parameter configuration in search console - Parameters - fl
Technical SEO | | adamjack
Does this parameter change page content seen by the user? - Yes, Changes, reorders, or narrows page content.
How does this parameter affect page content? - Narrow
Which URLs with this parameter should Googlebot crawl? - Let Googlebot decide (Default) Query - Actually it is filter parameter. I have already set canonical on filter page. Now I am doing tracking of filter pages via data layer and tag manager so in google analytic I am not able to see filter url's because of this parameter. So I want to delete this parameter. Can anyone please help me? Thanks!0 -
Duplicate content on Product pages for different product variations.
I have multiple colors of the same product, but as a result I'm getting duplicate content warnings. I want to keep these all different products with their own pages, so that the color can be easily identified by browsing the category page. Any suggestions?
Technical SEO | | bobjohn10 -
Why is my site jumping around in google search ?
Hi I've been trying to get my page up in google results and I was wondering why the constant fluctuation. For example, on one day the pages is nr. 26, the next day it's nr. 65 then jumps back on say 30 and then in a few more days it's going back to 50. What's the logic behind that ? Thanks Cezar
Technical SEO | | sparts1 -
Notice of DMCA removal from Google Search
Dear Mozer's Today I get from Google Webmaster tools a "Notice of DMCA removal" I'll paste here the note to get your opinions "Hello, Google has been notified, according to the terms of the Digital Millennium Copyright Act (DMCA), that some of your materials allegedly infringe upon the copyrights of others. The URLs of the allegedly infringing materials may be found at the end of this message. The affected URLs are listed below: http://www.freesharewaredepot.com/productpages/Ultimate_Spelling__038119.asp" So I perform these steps: 1. Remove the page from the site (now it gives 404). 2. Remove it from database (no listed on directory, sitemap.xml and RSS) 3. I fill the "Google Content Removed Notification form" detailing the removal of the page. My question is now I have to do any other task, such as fill a site reconsideration, or only I have to wait. Thank you for your help. Claudio
Technical SEO | | SharewarePros0 -
Do the search engines penalise you for images being WATERMARKED?
Our site contains a library of thousands of images which we are thinking of watermarking. Does anyone know if Google penalise sites for this or is it best practice in order to protect revenues? As watermarking these images makes them less shareable (but protects revenues) i was thinking Google might then penalise us - which might affect traffic Any ideas?
Technical SEO | | KevinDunne0 -
How to stop Search Bot from crawling through a submit button
On our website http://www.thefutureminders.com/, we have three form fields that have three pull downs for Month, Day, and year. This is creating duplicate pages while indexing. How do we tell the search Bot to index the page but not crawl through the submit button? Thanks Naren
Technical SEO | | NarenBansal0 -
Should I set up a disallow in the robots.txt for catalog search results?
When the crawl diagnostics came back for my site its showing around 3,000 pages of duplicate content. Almost all of them are of the catalog search results page. I also did a site search on Google and they have most of the results pages in their index too. I think I should just disallow the bots in the /catalogsearch/ sub folder, but I'm not sure if this will have any negative effect?
Technical SEO | | JordanJudson0