Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Add Videos Above or Below the Fold?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Add Videos Above or Below the Fold?

    Intermediate & Advanced SEO
    4
    6
    2804
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • nicole.healthline
      nicole.healthline last edited by

      We are considering adding videos to thousands of article pages, and were wondering if it would be better to add video above or below the fold?

      They take up quite a bit of space, and push the article content below the fold--would this hurt us?

      1 Reply Last reply Reply Quote 0
      • PhilNottingham
        PhilNottingham @nicole.healthline last edited by

        It's true that Google can't read the actual content of a video - but they are getting there slowly but surely. First they'll be able to match audio wave forms, then pick out frames as essentially a selection of image sequences.

        What Google can do however, is work out when there is a video on page, what size the frame is, how long the content is and how it's encoded/embedded. For additional information - like you say, transcripts, Schema and video sitemaps can be used.

        Therefore, to a certain extent, you can get away with putting duplicate video content across your site and showing different meta elements in the video sitemap - but only if you don't host with YouTube. Google  can work out, using the aforementioned methods, whether or not YouTube videos are direct duplicates and prevent you from uploading them.

        Nonetheless - videos are always "good" content, by virtue of being a rich media type.

        1 Reply Last reply Reply Quote 0
        • nicole.healthline
          nicole.healthline last edited by

          Thanks to everyone for the response

          Based on everyone's responses, I'm assuming you all think that videos count as google's definition of 'content': http://insidesearch.blogspot.com/2012/01/page-layout-algorithm-improvement.html

          I am concerned though that Google can't actually read the content of a video--what if you added quite a few videos accross a site without adding transcripts or schema.org?

          PhilNottingham 1 Reply Last reply Reply Quote 0
          • PhilNottingham
            PhilNottingham last edited by

            Hi Michelle,

            So, my answer here is essentially - "Test some stuff out and see what works." There is no algorithmic preference for the exact placement of video on a page and so the decision should be based on user experience, the kind of videos that you are embedding and the focus of the pages in question.

            If you have lots of nice unique product-promoting videos, then my temptation would be to suggest putting them prominently on the page, ideally above the fold, but certainly somewhere eye-catching that drives potential customers to click through and watch.

            However, if your videos are essentially going up to support existing articles and enhance the overall quality of the page from Googlebot's perspective, but don't add a great deal to the user experience - then you want to make sure the videos are not too prominently placed.

            While putting videos below the fold is one option in this instance, something else you can do to reduce the space they take up is reduce the player frame-size, so they fit in a sidebar, or somewhere away from the main body of content.

            Ultimately you need to play to your strengths and the typical audience use cases you deal with. If your videos are really good and convert well - emphasize them, if your videos are somewhat low quality and are just there to offer SEO benefit, then don't emphasize them so much.

            Phil

            1 Reply Last reply Reply Quote 1
            • irvingw
              irvingw last edited by

              Put it wherever it makes most sense to your users, it does not matter for SEO. Are you self hosting the videos or embedding links? Self-hosting will give you the most SEO power with a potential to have the vidoe thumbnail in the Google search results.

              Make use of:

              1. schema.org video object

              2. video sitemap

              3. opengraph video tags

              1 Reply Last reply Reply Quote 0
              • intSchools
                intSchools last edited by

                If it is your own original content and more 'valuable' to the end user than the article content then I would put it above the fold.

                If it is not then I would keep it below the fold.

                1 Reply Last reply Reply Quote 0
                • 1 / 1
                • First post
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • Mat_C

                  Video titles and descriptions

                  Hi everyone, I have a question about embedding videos on a website: if you optimize the title and description for the video in Youtube, will these be taken into account for the ranking of the page where the video is embedded? Or will only the Youtube link for the video show in SERP's, instead of the page itself? I've read in a post of Phil Nottingham that it's usually not a good idea to embed a Youtube video on your own site, but use Wistia instead, exactly to avoid cannibalisation of your own rankings. Is this correct? Thanks!

                  Intermediate & Advanced SEO | | Mat_C
                  0
                • pdrama231

                  Should I Add Location to ALL of My Client's URLs?

                  Hi Mozzers, My first Moz post! Yay! I'm excited to join the squad 🙂 My client is a full service entertainment company serving the Washington DC Metro area (DC, MD & VA) and offers a host of services for those wishing to throw events/parties. Think DJs for weddings, cool photo booths, ballroom lighting etc. I'm wondering what the right URL structure should be. I've noticed that some of our competitors do put DC area keywords in their URLs, but with the moves of SERPs to focus a lot more on quality over keyword density, I'm wondering if we should focus on location based keywords in traditional areas on page (e.g. title tags, headers, metas, content etc) instead of having keywords in the URLs alongside the traditional areas I just mentioned. So, on every product related page should we do something like: example.com/weddings/planners-washington-dc-md-va
                  example.com/weddings/djs-washington-dc-md-va
                  example.com/weddings/ballroom-lighting-washington-dc-md-va OR example.com/weddings/planners
                  example.com/weddings/djs
                  example.com/weddings/ballroom-lighting In both cases, we'd put the necessary location based keywords in the proper places on-page. If we follow the location-in-URL tactic, we'd use DC area terms in all subsequent product page URLs as well. Essentially, every page outside of the home page would have a location in it. Thoughts? Thank you!!

                  Intermediate & Advanced SEO | | pdrama231
                  0
                • Jazee

                  Embedding Video for SEO? YouTube, Vimeo, or Wistia?

                  I believe Vimeo has the advantages of being able to embed your video on your website without advertising and the ability to brand the player with your company name. Can't do that with YouTube. However obviously Google give a bit more weight to YouTube videos in search results. But I'm talking about ranking the website, not the video. If the objective is to provide the biggest boost to the website's ranking (not the individual video), is it best to embed the YouTube video or can you post the video on both YouTube, Vimeo, and Wistia and embed the Vimeo or Wistia video? My gut feeling is that Google would see the direct linkage between the video on YouTube and the website it's embedded on and potentially that would have (albeit probably small) more benefit in the website's ranking than embedding the Vimeo or Wistia video? HOWEVER, re the SEO claims on this Wistia page true? Would the best strategy be to use Wistia for embedding and then also post the videos on a YouTube channel for maximum exposure? From Wistia: _Vimeo, like YouTube, is a powerful domain for SEO, but when you host your videos on these platforms, you are not doing your website's SEO a favor. When you upload your video to Vimeo or YouTube, the search engines are indexing the original url, not your website's. In contrast, when you embed a Wistia video on your website, your website gains all of the SEO benefits. Vimeo videos are ranked to drive traffic to Vimeo to keep users on their platform. Wistia videos drive traffic to your website—not ours._

                  Intermediate & Advanced SEO | | Jazee
                  1
                • ThomasHarvey

                  What do you add to your robots.txt on your ecommerce sites?

                  We're looking at expanding our robots.txt, we currently don't have the ability to noindex/nofollow. We're thinking about adding the following: Checkout Basket Then possibly: Price Theme Sortby other misc filters. What do you include?

                  Intermediate & Advanced SEO | | ThomasHarvey
                  0
                • EcommerceSite

                  How do I add https version of site to Bing webmaster tools?

                  I could add my site to Google Webmaster tools with no problems, but when I try to add it in Bing webmaster tools it just redirects me to what I already have. Everything is staying the same but the switch from http to https. Anyone else experienced this? This is what I just received back from Bing and it doesn't seem right- I understand that you switched to the https version of your site and you're now trying to use the Site Move tool. However, in order to do this, you must verify the https version of your site first. You cannot do this because it just redirects you to the dashboard. We thank you for reporting this to us. We've investigated on this matter and can see that you're already put a redirect from the http to the https version of your site. We also checked the /BingSiteAuth.xml file and this also redirects to the https version. At this point, we suggest that you remove the current website (http version) that is verified through Bing Webmaster Tool and add your https domain. When done, use the Site Move tool. Thoughts?

                  Intermediate & Advanced SEO | | EcommerceSite
                  1
                • nicole.healthline

                  Schema markup for video playlists?

                  We're adding schema markup for all of our videos, but some videos exist only in a playlist (all integrated into one URL, and loaded after a javascript call). Per Google: "Make sure that your video and schema.org markup are visible without executing any JavaScript or Flash." https://support.google.com/webmasters/answer/2413309?hl=en So we know the current implementation won't work for schema markup... What's the best practice for adding schema markup for video playlists? Should we host all of these videos on individual URLs (but then they appear twice) or is there some other workaround?

                  Intermediate & Advanced SEO | | nicole.healthline
                  0
                • SamCUK

                  How to add subdomains to webmaster tools?

                  Can anyone help with how I add a sub domain to webmaster tools? Also do I need to create a seperate sitemap for each sub domain? Any help appreciated!

                  Intermediate & Advanced SEO | | SamCUK
                  1
                • Travis-W

                  Using Folkd for Video Backlink

                  Hi Mozzers, What are your thoughts on using www.folkd.com for video SEO? We have a few company videos and would like to possibly get a backlink by either embedding one of our youtube videos on our site or self hosting the video. Are bookmarking sites like this spammy?

                  Intermediate & Advanced SEO | | Travis-W
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter

                Access all your tools in one place. Whether you're tracking progress or analyzing data, everything you need is at your fingertips.

                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.