How can i write content rich descriptions?
-
we have recently started using seomoz. how can i make descriptions more content rich?
-
I think the guy is talking about the Content not meta description...
-
Do you mean meta descriptions, or things like product descriptions on the page itself?
-
See what your competitors are doing, I like to check what they do for their PPC because they are paying money per click, im sure they are experimenting with best conversion.
-
You should keep your meta descriptions short, at most 155-160 characters. I usually write my meta descriptions in Excel - use the formula len() in the field next to where you're typing to automatically calculate the length of the meta description you are writing. Include your target keywords, and USPs (unique selling points) of your page that will entice a user to click on the result. Remember - the meta description can be your free spot of advertising in the search results if they choose to use it. So use keywords, include USPs, and include a call to action as well, encouraging the searcher to click on the result.
Remember, social media networks like Facebook also use the meta description, so write with more than one audience in mind.
And of course, refer to this awesome resource from the moz for info about meta descriptions - http://www.seomoz.org/learn-seo/meta-description
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should i be using shortcodes for my my page content.
Hello, I have a question. Sorry if this is been answered before. Recently I decided to do a little face lift to my main website pages. I wanted to make my testimonials more pretty. Found this great plugin for testimonials which creates shortcodes. I love how it looks like, but just realised that when I use images in shortcodes, these are not picked up by search engines 😞 only text is. Image search ability is pretty important for me and I'm not sure if I should stick with my plain design and upload images manually with all alt tags and title tags or there is a way to adjust shortcode so it shows images to search engines. You can see example here. https://a-fotografy.co.uk/maternity-photographer-edinburgh/ Let me know your thoughts guys. Regards, Armands
Web Design | | A_Fotografy1 -
Duplicate Product Descriptions for Each Variant
Hi, I am setting up a Shopify e-commerce store and I have a questions about duplicate product descriptions. I have written unique product descriptions for all our products. Each product has at least 10 color options. I am thinking that it would look better if I created each color variant as a unique product. i.e. store.com/nice-shirt-blue, store.com/nice-shirt-red ect. Here is the kicker. Would I be penalized for using the same product descriptions for each product type?
Web Design | | Jon_B0 -
Duplicate content on websites for multiple countries
I have a client who has a website for their U.S. based customers. They are currently adding a Canadian dealer and would like a second website with much of the same info as their current website, but with Canadian contact info etc. What is the best way to do this without creating duplicate content that will get us penalized? If we create a website at ABCcompany.com and ABCCompany.ca or something like that, will that get us around the duplicate content penalty?
Web Design | | InvoqMarketing0 -
Subscription Video Content
I've never used video other than embedding youtube videos. This time I want to host my own with encryption for the subscriber content and sample videos for general consumption. Would love any pointers at all. I would also like the content to be streamable on ipad etc. What platform would you use (adobe etc) and why? I don't want to start out on one road to discover down the line that it sucks for SEO. Obviously the subscription content will suck since it will only be available to logged in users, but the rest..... In a nutshell I want to know how to host video well for SEO and make it shareable, but with the option to also have some of the video content subscription only. (should have put it like that to start with probably.)
Web Design | | Serpstone0 -
Getting a lot more duplicate content warnings than I expected.
I run WordPress on many of my sites and a site crawl has found MANY duplicate content pages on the latest domain I started a campaign for. I expected to see quite a lot on the tag pages that only had one post but even tag pages with multiple posts and author and category pages with many posts are showing as duplicate content. Is this normal for a WordPress site to have so much duplicate content warnings from the taxonomy pages? I have the option to bulk noindex, follow the category and tag pages but should I do it? I get some traffic directly to the tag pages so removing the pages from search results would dent the traffic of the site a little (generally high bounce rate, low engagement traffic anyway) but could removing the apparent duplicate content actually improve the article pages themselves? Or does anyone have any WordPress specific advice for making the pages not duplicate content? I've toyed with the idea of just displaying excerpts but creating manual excerpts for the 4 years worth of posts, some of which I have no personal knowledge of the subject matter so other suggestions are welcome.
Web Design | | williampatton0 -
Duplicate content on mobile sites
Hi Guys We are launching a mobile webshop later this year and have decided to use a subdomain for this. (m.domainname.xx). The content will be more or less identical with the one on the standard desktop site (domainname.xx), but im struggeling to find out if this will create dipplicate content between the mobile and desktop site. Does anyone have a solid answer for this one?
Web Design | | AndersDK0 -
Can i do this? Will Google penalize me?
I have a page for a Criminal Defense Attorney and i set up a list of the type of criminal charges he is certified to deal with. I wanted to use title tags and put the Keyword "Miami Criminal Defense Attorney" & "Miami Traffic Defense Lawyer"... My question is will Google penalize me for plugging the same Key words over and over on the title tag for each ?? CHECK THE IMAGE to see what I'm talking about... thanks guys. x97dl
Web Design | | marig0 -
Are my duplicate meta titles and descriptions an issue ?
HelloMy website http://www.gardenbeet.com has been rebuilt using prestacart and there are 158 duplicate title and meta descriptions being reported by google.My developer advised the following Almost all the duplicates are due to the same page being accessible at the root and following the category heading. e.g; /75-vegetable-patio-planter-turquoise.html
Web Design | | GardenBeet
/patio-planters/75-vegetable-patio-planter-turquoise.html This is hard-wired into PrestaShop. Was the Canonical module (now disabled) responsible for the confusion by not including the category name? The Googlebot shouldn't be scanning the root versions now. I don't believe this to be a serious issue but I'd recommend a second opinion from someone more SEO savvy just to be sure.Opinions??0