If I want to rank well on one keyword would it be better to optimize multiple pages on the website for the keyword or should I only optimize one page for that keyword?
-
If I want to rank well on one keyword would it be better to optimize multiple pages on the website for the keyword or should I only optimize one page for that keyword?
-
Hi Sara
Now a days google doesn't make any sense if thousands are links comes from single domain, it might be possible that google consider it as an unnatural links and you are doing over optmization of your keyword. so it is batter to use variant relevant pages of your domain. Target relevant inner pages with keyword variation it is best method for the keyword optimization.
-
I don't fear keyword cannibalization. I attack it.
If I want to rank for a difficult term - "widgets" for example, I prepare a comprehensive page (a few thousand words and lots of images and data) about that topic. Then, based upon keyword research of what people are looking for and my own knowledge of what they need to know, I prepare many detailed pages for the really important second and third level keywords.
Each of those topics are explained on the comprehensive page and presented as a subheading but much more detailed information as well as more images, data and graphs are on the second and third level pages.
After this is in place Google should see that my site has everything that anybody anywhere is asking for about widgets and the presentation is rich with data, photos, images and deep content.
So, which do you think will rank higher -- what I described above or your puny page?
For my labor I will also attract an enormous amount of long tail queries.
==========
If you prepare a few narrowly-focused pages about a topic you can run into cannibalization problems because these pages compete against yourself. However, if you plan a broad saturation of the topic region you can actually achieve double listings for lots of the secondary and tertiary keywords.
-
Yes, 100% agree with Thomas. Then spider will go to sub pages through the main optimized page and will not occur any keyword cannibalization. So after you have done sub pages and linked them to main page, you must check the main page using On Page Optimization tool using your keyword. So, it will show if there any keyword cannibalization.
-
One page.
But you could use multiple pages to keep it a consistent theme on the website. If you want to rank for Shoes, then you create one page for shoes. Then create other pages more specific to say running shoes, or dress shoes, but link them back to your shoes page.
In a perfect SEO world...
sub pages = Running Shoes | Dress Shoes | Snow Shoes
All linking back to the Shoes.com homepage, optimized for Shoes.
-
You must optimize only one page. Not multiple pages.
You will have a clear idea about that after you read this great blog post, posted by Rand
How to solve the keyword cannibalization
Regards
Prasad
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I remove a high traffic page on my website?
For the last few years, a particular blog post on my site has gotten 3 times as much traffic than any other page, even the home page; however, the topic of the post is only moderately related to the website topic and I'm wondering if all that unrelated traffic is negatively effecting SEO for our primary keywords. Here's an example.... Site topic: Yoga retreats in Costa Rica (we want to attract people who are interested in booking a yoga retreat) Blog Topic: How to extend your visa in Costa Rica (it's related only because it's about Costa Rica and travel, and may help our visitors stay longer) Other Notes: In 4 years, visitors to that blog post have never converted. Blog post bounce rate is 56%, significantly higher than almost any other page Lots of comments on the blog post so visitors to it are engaged and find it very useful To get an accurate reading of interested visitors to the site, i always have to filter entrance visits to this post in my analytics because these users are not an accurate representation of the visitors we're trying to draw. My question: Because I get so much traffic from the blog post, which is about the visa renewal process, will Google consider the website less about yoga and more about visas? If so, will it make it more difficult to rank well for yoga in Costa Rica? Does Google say to itself, "Hey, this website can't be an authority about both yoga and visas in Costa Rica so we're going to consider it a visa site because of all the visits and engagement it gets for that topic." So should I remove the post or just leave it alone? It offers a lot of people valuable information so I would never delete it entirely, but would redirect it somewhere else. Thanks!
On-Page Optimization | | Cabaretti0 -
New site pages are indexed but not ranking for anything
I just built this site for a client http://primedraftarchitecture.com. It went live 3 weeks ago and the pages are getting indexed as per Webmaster Tools. But I'm not seeing it rank for anything. We're adding blog articles regularly and used Moz Local for local links and have been building links in other local directories (probably about 15 so far). Usually I get some rankings, although very low, after just a week or two for new sites. Does anyone see anything glaring that may be causing a problem?
On-Page Optimization | | DonaldS1 -
Should a keyword be optimized on One page only?
I have a niche website that focusses on selling pizza delivery bags, the search keywords that are used by users are about 7 and their are another 15 long tail keywords. The question is do i optimize every keyword per one page only? i have a blog on the website www.prodelpizzabags.com/blog/ if i write a blog post that would "compete" internally with another keyword, what should i do, what are the best practices I would be thankful for any insights regarding keyword/page optimization
On-Page Optimization | | akramsabra0 -
One Webpage per Topic or splitting up for better reading...?
What is better from a SEO-Point of View: I am building right now a website where the principal topic is Renewable Energies. There will be a menu listing all kinds of Energy-types: Biogas CSP Biomass etc. And now my question: Each Topic has about 800-1000 Words of unique content with sub-topics. I think its certainly good to have for each energy type one separate page. But I think its no a good Idea to split also the subtopics up to further sub-pages like: www.energy.com/renewable-energies-biomass.html www.energy.com/renewable-energies-biomass-eficiency.html www.energy.com/renewable-energies-biomass-market.html www.energy.com/renewable-energies-biomass-industries.html as 1000 Words on one page may look like better higher quality content than making 3-4 pages with just 200 Words... talking about Biomass, but from several points of views. So I think its better to put all about Biomass on one single-page and use a menu just to jump to the subtopics via anchor-tags. Right? 🙂 Thanks Kate and Charles! Meanwhile I found out whats the right term for my question: "Pagination" I read about using the rel="next" and rel="prev" attribute when paginating an article over different pages.
On-Page Optimization | | inlinear
MY DOUBT: Sometimes you see single page paginated by using javaScript that hides text although all is in the page source, for better reading. Does Google like that or might think it could be hidden text with spamming purpose? So I think using old school "named anchors" to divide text into topics (for text about 1000 words) is better than using javaScript that reaveals text via pagination or expand collapse.0 -
Keyword Cannibalization/stuffing on an ecommerce category page
Hi, Whats the best way to tackle e-commerce category pages? If you have, say, a category showing 30 pairs of socks, and each of the sock products in the lists has a 'view more' link, a link from the product name and a link from the thumbnail. Naturally each of those links should be the product name - sprinkled with a slight variation, a preceding 'View more on [product name]' or superseded with the shop name, so you dont end up with complete duplicate link titles, you get the idea. But you suddenly end up with 90 instances of links with title tags containing 'socks', which ultimately lead to keyword stuffing/cannibalization - especially as you then move to another category with, say, sports socks showing 40 products and therefore 120 link titles also with the word 'socks' Thought on a postcard please? Thanks Tom
On-Page Optimization | | pretige120 -
What font should i use for my text to make page better
Hi i have changed a page layout and first of all would like to know what people think, also i would like to know what font i should be using to make the page better. My website is www.in2town.co.uk any help would be great
On-Page Optimization | | ClaireH-1848860 -
Page Rank
I had just made a 301 re-direct on one of our product pages which had a PR of 4, now that Google has indexed the new page, it's now got a PR of 0, i'm struggling to understand why this could be, i know that you may see a drop of 1, which has happened in the past, but this drop just does not make sense. Any ideas of why this could be? Kind Regards
On-Page Optimization | | Paul780 -
One domain with keyword optimized pages or multiple domains
Hi There. I have a client in the real estate law services business. Which is better for long term search traffic? 1. A single domain ie. smith and smith law.com with pages focussing on each neighbourhood they operate in ie. .com/real estate law manhattan.php, .com/real estate law brooklyn.php etc or 2. multiple domains each focusing on one neighbourhood the business operates in ie: real estate law manhattan.com, real estate law brooklyn.com etc Thanks for the help, Josh
On-Page Optimization | | dreadmichael0