Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Can you have too many words on a page for SEO?
-
One line of thinking is that you can not have too many words on a page because the more words you have the higher the chances that a long tail phrase will attract traffic. But can you go overboard with this? Is there a limit to the number of words on a page in terms of SEO?
-
I usually add the largest portion of content to the home page, around 1200 words, and then make the inner pages around 300-600 words, but it really depends on what the page is about. If I have a page with a good topic I will add more text as long as it is relevant to the keywords.
-
Irving,
When you say minimum of 500 words on a page, what are you basing that on? Typically, depending on type of page, we look at a low of 100 words and try to max out around 300 if possible. (Obviously, there are exceptions to any of this).
Thanks
-
Minimum of 500 words on a page. If the page is informative and not repetitious you can make it as long as you want you'll never get penalized for adding too much good content. Some wikipedia pages for instance are extremely long.
But the reality is if you're not a site with user generated content
a) who's got that amount of time to dedicate to every single page
b) overly wordy pages on a commerce site kills conversion rates
c) chances are that much content could be broken up into a few pages which all target different keywords better
-
When optimizing your site's txt content, mys suggestion is to write for your audience. Write txt that accurately describes the overall theme and tone of the page. Of course you want to implement certain long tail & short tail key phrases, however this MUST be done in a way that reads for the audience and not for Search Engines.
So to answer your question a bit more directly:
- You want to write enough content that will accurately explain or convey your overall on page message. Typically more than 1-2 paragraphs. How do you know when to stop? When the txt begins to become repetitive or less relevant. Quit while you are ahead
- In regards to long & short tail key phrases, I would keep it to about 20-30% of the overall content. I would split up as follows; Include in the beginning somewhere in the middle and at the end. (I know that sounds simple) The trick is not over doing it and having it read for your audience ! Ask yourself would I read this?
Hope That Helps
-
I completely agree with you, Robert. Content for the sake of content doesn't help anyone, including the SEO working on the website. Each page should have a focus and should stick to that focus; concise, informational and clean. Thumbs up to you, sir.
-
I wouldn't say there is a limit but you if you are writing about a limited topic, the more you write, the less focused your content may become. Although it will improve long tail, could hurt the target phrase you are trying to rank for.
In addition, if you just start repeating yourself over and over again, it wont do you any favors. You are better off writing more succinctly with high quality so that people looking to solve a specific problem can visit that page and find a solution (and hopefully link back to it!). If its too long, it might be harder for a person to find what they are looking for.
-
Well, I disagree with that line of thinking. I think each page should be optimized around a general keyword (with variants as applicable) and that the content should be such that it is something users want. If I am searching and find a page with a 1,000 words and it starts deviating from answering my query, I leave.
Best
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal blog with history and some SEO value versus new external blogs with specialized content?
We operate a blog inside a folder on our site and considering the launch of 4 highly focused blogs with specialized content which are now categories on the internal blog. Wondering if there is more value in using the external new blogs or just keep growing the internal blog content. Does fact that the internal blog is buried amongst millions of pages have any impact if we want the content indexed and value given to the links from the blog content to our main site pages.
Content Development | | CondoRich0 -
How Are You Handling Blog Posts/Author Pages when Employees Leave the Company?
What do you believe to be the best approach in handling blog content for employees once they have left the company? We don’t want to remove the blog posts so they need to stay, but then there are the author pages. This gets tricky because the CMS ties the blog post to the author. One approach might be to change the author’s name to the Company’s name to get around author pages for people no longer with the company. It’s kind of tricky because the blog posts won’t have the same credibility if they don’t have a person’s name/photo associated with the post. We could leave the blogger’s page and list him as a “Contributing Author” once he’s left the company. Thoughts?
Content Development | | RosemaryB0 -
Can We Publish Duplicate Content on Multi Regional Website / Blogs?
Today, I was reading Google's official article on Multi Regional website and use of duplicate content. Right now, We are working on 4 different blogs for following regions. And, We're writing unique content for each blog. But, I am thinking to use one content / subject for all 4 region blogs. USA: http://www.bannerbuzz.com/blog/ UK: http://www.bannerbuzz.co.uk/blog/ AUS: http://www.bannerbuzz.com.au/blog/ CA: http://www.bannerbuzz.ca/blog/ Let me give you very clear ideas on it. Recently, We have published one article on USA website. http://www.bannerbuzz.com/blog/choosing-the-right-banner-for-your-advertisement/ And, We want to publish this article / blog on UK, AUS & CA blog without making any changes. I have read following paragraph on Google's official guidelines and It's inspire me to make it happen. Which is best solution for it? Websites that provide content for different regions and in different languages sometimes create content that is the same or similar but available on different URLs. This is generally not a problem as long as the content is for different users in different countries. While we strongly recommend that you provide unique content for each different group of users, we understand that this may not always be possible. There is generally no need to "hide" the duplicates by disallowing crawling in a robots.txt file or by using a "noindex" robots meta tag. However, if you're providing the same content to the same users on different URLs (for instance, if both example.de/ and example.com/de/ show German language content for users in Germany), you should pick a preferred version and redirect (or use the rel=canonical link element) appropriately. In addition, you should follow the guidelines on rel-alternate-hreflang to make sure that the correct language or regional URL is served to searchers.
Content Development | | CommercePundit0 -
How many words per page?
I know this has been answered before, but I don't think it has been in about a year (and we all know how quickly the SEO landscape can change). We're having a little debate on it right now and I'd be curious to get some feedback from the community. What is the minimum number of words you would use on a page? Does it matter to you if it's a second tier (website.com/x) or third tier (website.com/x/y) page? It's always a tough sell on design between trying to keep it clean and trying to provide a lot of useful information. I'd be curious what your thoughts are. Thanks! -Adam
Content Development | | AdamWormann1 -
How many categories should you have within a blog / Wordpress Site for SEO?
Hi Guys I am just wondering whether or not for SEO purposes it is better to have a small number of categories for your blog posts to fit into as opposed to numerous ones. The reason I ask is that I have one site which is fairly new to the search engines - 8 months old which has 7 general categories within the blog for instance "rail contractors", "railway construction" "airport construction" etc I have another site which is 10 years old which has built up 25 different types of categories for instance brand design, brand development, brand management (i guess you could put all these under 1 category "branding"? We've been writing lots of press for both sites... yet the younger site is getting more coverage on Google page 1. Would this be because the blogs / press are more concentrated under a specific category as opposed to being spread thinly throughout the site? Any help would be appreciated. Debs 🙂
Content Development | | lethalmarketing0 -
Can you use creative commons non-commercial images on a company blog?
Does anyone know if it is okay to use creative commons images on your company blog if they are under the Attribution-NonCommercial-NoDerivs 2.0 Generic license. Technically you are using it on a commercial site, but you are not directly making money from the image or selling it.
Content Development | | ProjectLabs0 -
Article submission - where can you submit articles for FREE???
Hi guys, Can anyone please help! Can anyone tell me if there are any cheap or free places where I can submit articles to help me get good rankings or improve my rankings?? Any help be much apprciated! Thanks Gareth
Content Development | | GAZ090 -
Simple question: How many words optimal for blog posts
Hello, We're adding a blog to one of our sites. How many words should be in a blog post for it to be optimal for the search engines? If it varies from industry to industry, please give a couple of examples. We were going to do 500 words but that seems a bit long. Thanks!
Content Development | | BobGW0