Thanks Ryan.  Very helpful.

Thanks Tom. Perfect.

Should a product page URL include the category name and subcategory name in it?

Most ecommerce platforms it seems are designed to do have the category and sub-category names included in the URL followed by the product name.

If that is the case and the same product is listed in more then 1 category and sub-category then will that product have 2 unique urls and as a result be treated as 2 different product pages by google?   And then since it is the same product in two places on the site won't google treat those 2 pages as having duplicate content?

SO is it best to not have the category and sub-category names in the URL of a product page?

And lastly, is there a preferred character limit for a URL to be less than in size?

Thanks!

Thanks so much.  That's perfect.

To optimize content for a website, how many words should be provided for a home page, category page and a product page?