Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How many words should be placed on a home page, category pages, and product pages?
-
To optimize content for a website, how many words should be provided for a home page, category page and a product page?
-
Thanks so much. That's perfect.
-
If you're talking about content, then it may come into any form (images, graphics, videos) as long as it serves your site visitors' purpose and add value. Just take care of unique value proposition, focused page and relevancy.
Homepage can have no content at all to 300 words minimum. Note that search engines would rank you on the basis of alt tag, title tag and H tags too if done properly. All you need to answer is
Who you are
What you do
How your visitor is benefited
These 3 questions can be answered with any form of content.
The category page can have a 50-100 words precise and clean description of category using engaging words and style. make great use of H and alt tags.
Product page can have 100-500 words depending upon what you are selling and how much words it need to convince your visitor with value. May be features, how it works, tips etc.
On product pages, user generated reviews may add an extra edge in terms of content and credibility.
Hope this helps.
-
Use as much text on your page as is necessary to help the website visitors make an educated decision and convert. Try testing short copy/long copy.
Home page: You won't need a ton of copy on this page. Use this page to make a good first impression, establish that you are trustworthy a legit.
Category Pages: Use copy to help shoppers drill-down and find the specific items they are looking for. Help make their shopping process quicker and easier.
Product Pages: Most importantly, make sure you have unique copy here. Avoid manufacturer provided copy. Try to write it in a human voice. Get extra copy on the page by allowing product reviews.
-
Can be 100-1000.
It really doesn't matter as long as it is fluid and doesn't look like it is there to be keyword stuffing. For category and product pages, I suggest under 75-150 words because that should be enough to get the message through.
And again, too many keywords is not good, so try not to stuff keywords.
Homepage can have a bit more content since it is trying to attract the customer in the first place.
In the end, whatever it takes to get the message through w/ SEO in the back of your mind.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best place to find quality freelance writers?
I have a substantial writing project. One long piece (giveaway PDF), 20 or so follow-up pieces. About a specific medical condition. Where do I find a writer to work with?
Content Development | Jan 24, 2024, 12:34 PM | Byron_W0 -
How do I fix a broken link to a product category page in wordpress?
We are building a new site currently at http://67.222.109.48/~cheapnan/ I started doing some SEO after the developer I hired failed to do it even though it was in the agreement. I did our old site so I should be able to do this but I am new to wordpress. Now when i go to the products tab at the top of the page the first 2 have broken links, I checked the rest and there are 3 total that I need to fix. I am unsure how to access the navigation so I can fix the links. Please tell me where to look.
Content Development | Jun 18, 2015, 8:45 AM | cheaptubes0 -
How many articles are ok to publish a day on my website blog?
I have a blog on my website which is a part of the website. Currently I publish one article a day. Is it ok if I increase it to 2 a day? Is there any limitation in order not look negative to Google
Content Development | Feb 25, 2014, 11:21 PM | AlirezaHamidian0 -
How many words per page?
I know this has been answered before, but I don't think it has been in about a year (and we all know how quickly the SEO landscape can change). We're having a little debate on it right now and I'd be curious to get some feedback from the community. What is the minimum number of words you would use on a page? Does it matter to you if it's a second tier (website.com/x) or third tier (website.com/x/y) page? It's always a tough sell on design between trying to keep it clean and trying to provide a lot of useful information. I'd be curious what your thoughts are. Thanks! -Adam
Content Development | Jul 10, 2017, 10:27 AM | AdamWormann1 -
How do I properly sitemap a site with static pages + Wordpress in it's own directory?
I apologize for the awkward wording in the headline. No to the issue, I have a site with static pages that are created as follows: url.com, url.com/page1, url.com/page2, etc. I then have WordPress install at url.com/blog. What is the proper method for creating a comprehensive sitemap for my entire domain. I like the sitemap feature provided by Yoast SEO plugin but I assume it will only index the wordpress directory (url.com/blog). Any help would be greatly appreciated!
Content Development | Aug 31, 2013, 2:14 AM | Qcmny0 -
Can you have too many words on a page for SEO?
One line of thinking is that you can not have too many words on a page because the more words you have the higher the chances that a long tail phrase will attract traffic. But can you go overboard with this? Is there a limit to the number of words on a page in terms of SEO?
Content Development | Aug 16, 2012, 12:12 AM | ProjectLabs0 -
Simple question: How many words optimal for blog posts
Hello, We're adding a blog to one of our sites. How many words should be in a blog post for it to be optimal for the search engines? If it varies from industry to industry, please give a couple of examples. We were going to do 500 words but that seems a bit long. Thanks!
Content Development | Oct 18, 2011, 5:17 PM | BobGW0 -
My WebSite has two sections with overlapping, or redundant articles on the same topics. Google is only listing one or the other article in Search Results. What should I do to have both pages (similiar but unique content ) to be listed?
My Web Site has two sections with overlapping, or redundant articles on the same topics. Google is only listing one or the other article in Search Results. What should I do to have both pages (similar but unique content ) to be listed? Example: http://www.womenshealthcaretopics.com/pregnancy_week_12.htm http://www.womenshealthcaretopics.com/pregnancy_12_weeks.html
Content Development | Jun 9, 2011, 2:07 PM | docjamesmd0