Thanks very much -- that totally makes sense. I very much like the idea of breaking things down in to manageable chunks and tackling them in smaller batches -- staring at a list of thousands of long tail keywords is certainly intimidating.

To confirm: am I understanding you correctly that the ultimate goal will be to have unique content for all the long tail keywords?

So we're doing a bunch of keyword research. We've identified the big traffic, higher competition keywords and we've identified tons (thousands) of long-tail keywords that would be appropriate. What I'm wondering is: does every keyword need its own landing page (or content page)?

Obviously, we'll be building content for all the primary keywords we're targeting. I'm less mystified about that. What I'm more confused about is what to do about the long tail keywords. For there to be any measurable traffic increase, we need to rank well for thousands of long tail keywords. But it's just not realistic to create thousands of quality content pieces to target each of these long tail keywords individually. So how do you go about ranking for large numbers of long tail keywords?

I saw somebody post about using an FAQ page to target multiple long tail keywords which makes sense but even with that I'm not going to have a thousand questions.

How does one go after large volumes of long tail keywords?

Thanks,

--eric