Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Content Development
    4. How many words should be placed on a home page, category pages, and product pages?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    How many words should be placed on a home page, category pages, and product pages?

    Content Development
    4
    5
    4171
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • gallreddy
      gallreddy last edited by

      To optimize content for a website, how many words should be provided for a home page, category page and a product page?

      1 Reply Last reply Reply Quote 0
      • gallreddy
        gallreddy @SunitaBiddu last edited by

        Thanks so much.  That's perfect.

        1 Reply Last reply Reply Quote 0
        • SunitaBiddu
          SunitaBiddu last edited by

          If you're talking about content, then it may come into any form (images, graphics, videos) as long as it serves your site visitors' purpose and add value. Just take care of unique value proposition, focused page and relevancy.

          Homepage can have no content at all to 300 words minimum. Note that search engines would rank you on the basis of alt tag, title tag and H tags too if done properly. All you need to answer is

          Who you are

          What you do

          How your visitor is benefited

          These 3 questions can be answered with any form of content.

          The category page can have a 50-100 words precise and clean description of category using engaging words and style. make great use of H and alt tags.

          Product page can have 100-500 words depending upon what you are selling and how much words it need to convince your visitor with value. May be features, how it works, tips etc.

          On product pages, user generated reviews may add an extra edge in terms of content and credibility.

          Hope this helps.

          gallreddy 1 Reply Last reply Reply Quote 0
          • anthonydnelson
            anthonydnelson last edited by

            Use as much text on your page as is necessary to help the website visitors make an educated decision and convert. Try testing short copy/long copy.

            Home page: You won't need a ton of copy on this page. Use this page to make a good first impression, establish that you are trustworthy a legit.

            Category Pages: Use copy to help shoppers drill-down and find the specific items they are looking for. Help make their shopping process quicker and easier.

            Product Pages: Most importantly, make sure you have unique copy here. Avoid manufacturer provided copy. Try to write it in a human voice. Get extra copy on the page by allowing product reviews.

            1 Reply Last reply Reply Quote 1
            • William.Lau
              William.Lau last edited by

              Can be 100-1000.

              It really doesn't matter as long as it is fluid and doesn't look like it is there to be keyword stuffing. For category and product pages, I suggest under 75-150 words because that should be enough to get the message through.

              And again, too many keywords is not good, so try not to stuff keywords.

              Homepage can have a bit more content since it is trying to attract the customer in the first place.

              In the end, whatever it takes to get the message through w/ SEO in the back of your mind.

              1 Reply Last reply Reply Quote 0
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • DemiGR

                At what point to stop comments on a blog? Do too many comments hurt the page?

                I have a page that's ranking pretty well, and driving sales.  That page is starting to get 10+ comments per day and is starting to get quite long.  I was wondering if there is a point where I should disable the comments?  My gut tells me that people interacting with the page, and Google seeing responses with the users SHOULD be a good thing not bad.  But, then I think that a majority of the content of the page is no longer the article, but the comments. All the comments are good, non spammy and directly related to the topic.  People just asking questions, etc.  Good engagement, I should be happy right?

                Content Development | | DemiGR
                0
              • A_Q

                Multiple listings for the same product - how to avoid duplication?

                Hi everyone, We are working on an e-commerce site that has three different physical stores that each hold different products in stock. A listing is created on the website for each product in each location but if the same product is in all three stores the images and description are duplicate content We can't have one product page and tag locations to it as this would then require keeping two different stock systems updated, but is there a way to avoid the three pages being duplicates of each other? Many thanks for the advice!

                Content Development | | A_Q
                0
              • RosemaryB

                How Are You Handling Blog Posts/Author Pages when Employees Leave the Company?

                What do you believe to be the best approach in handling blog content for employees once they have left the company? We don’t want to remove the blog posts so they need to stay, but then there are the author pages. This gets tricky because the CMS ties the blog post to the author. One approach might be to change the author’s name to the Company’s name to get around author pages for people no longer with the company. It’s kind of tricky because the blog posts won’t have the same credibility if they don’t have a person’s name/photo associated with the post.  We could leave the blogger’s page and list him as a “Contributing Author” once he’s left the company. Thoughts?

                Content Development | | RosemaryB
                0
              • ThridHour

                Pages and categories with the same name?

                I manage a wordpress based site that is needing to under go a site architecture overhaul. the site is christ.org and one of the problems is it has 89 pages but really only 4 are navigatable (not a word apparently). The site also has over 400 posts so categories and parent pages are both definitely needed. One option is I convert a lot of the pages into posts, but would that happen to break any links pointing to those pages turned posts? Or another option is to keep the pages and posts and create a bunch of subpages, then I would most likely end up with similarly named categories and top level pages. I would guess the name of the category needs to be unique from page titles right? And not just unique but very much differentiated than any page title (not posts but page titles). Maybe what I need to do is convert the pages that are not really unique into posts and put them in the category it fits with. And then keep those that are unique as top level pages. The architecture needs some serious work I think 🙂 Any help would be greatly appreciated.

                Content Development | | ThridHour
                0
              • Qcmny

                How do I properly sitemap a site with static pages + Wordpress in it's own directory?

                I apologize for the awkward wording in the headline. No to the issue, I have a site with static pages that are created as follows: url.com, url.com/page1, url.com/page2, etc. I then have WordPress install at url.com/blog. What is the proper method for creating a comprehensive sitemap for my entire domain. I like the sitemap feature provided by Yoast SEO plugin but I assume it will only index the wordpress directory (url.com/blog). Any help would be greatly appreciated!

                Content Development | | Qcmny
                0
              • BigBlaze205

                What is a Hub Page?

                Can anybody explain what is a hub page? Do you have any example? In a other post, somebody suggest creating hub pages. This is the post: http://www.seomoz.org/q/online-store-with-4-products-available-in-50-sizes-need-tips-categories-products Thank you, BigBlaze

                Content Development | | BigBlaze205
                0
              • JamesFx

                Services Page vs Page For Each Service Offered

                Read an interesting article about how websites with just a "services" page suffer and they should try to create a meaningful page for each service they offer... Read so many blogs right now that I can't remember where I saw it

                Content Development | | JamesFx
                0
              • CommercePundit

                How to edit Page Title & Meta Description in Blogger?

                I'm managing my blog on Blogger platform. I have published 7 blog posts to my patio umbrellas blog. Today, I have published following blog post to my blog. http://vistastores.blogspot.com/2012/03/offset-umbrellas-awesome-choice-for.html When I see page title so it is shows me as follow. Patio Umbrellas Blog: Offset Umbrellas: Awesome choice for good quality time outside! I want to remove Patio Umbrellas Blog: segment from each blog posts' page title. I can't find out Meta description in my blog posts. So, How can I make it happen?

                Content Development | | CommercePundit
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.