Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Are Link Exchange A Bad Idea
-
Hi, i am wondering if link exchanges are a bad idea. I have seen a company called link market where you join and exchange links with other companies and i am just wondering if this is now a bad idea.
The last thing i do not want to happen is for google to get angry if i done link exchanges
-
Take into account what Keri says!!!!
- topic:timeago_earlier,25 days
-
Do keep in mind that it is against Google's guidelines to buy links for the purposes of passing page rank.
- topic:timeago_earlier,7 days
-
Hi,
Link exchange sounds great but according to me Google LOVES the inbound links not reciprocated links. Link Exchange is a good if the site linking to you has relevancy and provide DoFollow link . It would be even better to purchase advertising space from other sites in your niche that has high page rank and traffic so, you get traffic to your site without sending traffic away from your site.
-
Hi Diane, I can completely relate to the problem of stolen content. I'd come to accept that for one particular project content will be "stolen".
As Greg says, try contacting the webmaster and asked for proper credit and a link back. (Although, make sure you actually want a link back from the site first!) They may be more responsive to this than a request to remove the content...
Another tactic is to embed links to other articles on my site. Make sure the links are absolute links (full domain/path). It would make moving the content around later a pain to manage, but does mean that if the content is copied and pasted onto a different site, you'll be getting the inbound links. Make sure the links a relevant/useful. I like to reference my older content etc.
Hope this helps.
-
thank you for that advice everyone on contacting the author, i will start doing that. It is very annoying when you work on an article and then people take it or use part of it without you getting any glory for it.
-
Hi Diane, I'm sure that's very frustrating. It's certainly worth contacting the Webmasters to request that the content is removed or credited correctly, and you can also file a removal request with Google.
-
Diane, try contact the author and request that they reference the original source and threaten that if they don't, you will report them to Google.
You can file a DMCA request with Google to remove pages that are stealing your content.
Read here for more info: http://www.ecreativeim.com/blog/2011/12/report-stolen-content-to-google/
-
thanks for that alice. The problem we have had in trying to gain one way links is, our content is being stolen and we are not getting the credit for it.
People also use sections of our content but never add a link to our site which is very frustrating.
-
I agree with Alice.
I ignore most link exchange requests, however i do find the odd website with great authority and rather than simply exchanging links on links pages, I try to to discuss and negotiate exchanging links via guest articles or editing an existing (relevant) piece of content with our link.
This doesn't happen often though, but its sometimes worth analyzing each request to find the gems. (Real webmasters promoting their REAL websites, and not some agency creating websites just for link exchange)
Greg
-
Hi Diane, link exchanges have the potential to do more harm than good, especially if:
- The link partner is low authority and/or low quality
- The link partner is in an unrelated niche
- The link partner has lots of other outbound links
One-way links give a lot more juice than link exchanges, so it's better in the long run to invest time and effort into producing quality content on your own site that might attract links. I would only ever consider a link exchange - on an individual basis rather than a scheme, which is against Webmaster guidelines) if the site was high quality, useful to my readers, in my niche but not a competitor, and had the potential to give me a lot of traffic through direct clicks.
Google guidelines on link schemes may help to clarify: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66356
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirecting dofollow, high-domain-authority links from one site to another: good idea?
I have two sites that offer help for freelance writers. The first gets almost no search traffic and is very low priority for me. The second is my main priority and gets substantial search traffic. The low-priority site has a significant number of dofollow backlinks from high-domain-authority sites. Is it a good idea to 301 redirect these links to similar/related posts on my high-priority site? Would this potentially boost the SEO of my high-priority site? Thanks for any help!
Link Building | Sep 24, 2018, 3:05 PM | John88990 -
Partner links - is this bad?
I have been looking at whys to get natural links, another SEO company said that instead of doing Guest Blog Posts there now adding single links to partner pages on websites which have a follow link. To me this sounds like basically a links page rebadged as a partners page. Is this a dangerous practice? or does this carry some weight with the search engines?
Link Building | Jun 5, 2014, 12:45 PM | Cocoonfxmedia0 -
Do you need a place to ditch bad links?
This is not a question as such, more a gift 🙂 I have registered a domain name to ditch bad links. For example, let's pretend I have a page on my site: www.mydomain.com/viagra and have never done any good SEO to promote this page, just a load of spammy directory links. The page used to rank for Viagra but then Google took manual action and I lost my ranking. Booo! Now the page is of no use to me until I get all these links removed and the manual action revoked. Even then, I'll be starting from scratch re-building good links to the page. Here's another option, simply re-direct the url to badlinksbin.com and say goodbye to all those spammy links. This bypasses the lengthy link removal process. Warning: I wouldn't recommend using this method if you have some good links in the mix, unless you can contact the site owners and get the links changed. And, don't forget to change the name of the url first so the Viagra page still exists on your site. As I've already set this up, I thought no harm sharing it and letting you guys use it too. I hope it helps some people.
Link Building | Oct 31, 2013, 7:55 PM | Matt_Wilson0 -
Link Detox and Link Removal
I have a question about which links to remove after running a link detox from Link Research Tools. First a little back story. I had had an SEO company link building for one of the websites I own. But I have recently stopped working with them. In the last month my rankings have near dropped off the charts. I have just recently gotten access to Google webmaster tools and noticed an unnatural link warning from back in March. So yesterday I ran link detox and it reported 19 toxic links, 120 suspicious links, and 24 healthy links. It's rather obvious that I should remove all of the toxic links. They all from sites that have been deindexed by google. But my question is a about the suspicious links. What should my criteria be for removing them? Am I better off removing them all and leaving my site with only 24 healthy links or should I personally comb through them and remove only the worst of the worst so that I leave my site with a few more links? I'd really like to get the site ready to resubmit to google as soon as I can. Thoughts? yyCOf.png
Link Building | Nov 19, 2018, 8:31 PM | CobraJones950 -
Link Directories - Good or bad?
I've just done a search on open site explorer for a competitors site that has is ranked number one. Most of their highest authority backlinks are from link directories. I just read an article on here saying to stay away from directories that state things like 'seo friendly directory'. Many of my competitors links are from these kind of sites! Will it harm me to get links from such sites? It seems to be working for my competitors.... confused.com!
Link Building | Nov 29, 2011, 4:00 PM | SamCUK0 -
Do links within imbeddable widgets carry link juice?
I'm dipping my toes into infographic design. On of my desired outcomes is to gain links by having other sites embed my graphic. I'm considering using Tableau's interactive data visualization software to do so; thus creating a widget, embedding it on my blog, and including the embed code for others to post. Is it possible to include a juice passing link in such an infographic? I know its possible to include links inside the tableau graphic but not sure if they have straight SEO value. If these links are not juice passing would it be better to go with a simple image link that passes value?
Link Building | Nov 16, 2011, 8:10 AM | JesseCWalker1 -
Links on the same keyword
When is linking from one particular keyword to much. At what point could link building from one keyword be considered spam and potentially delist a site ? Is it possible for a site to be delisted for having to many links from the same keyword ? Heard linking from the website name is more important following recent changes. I try and link from a selection of 3 to 4 keywords. Thanks for your help
Link Building | Jul 17, 2011, 9:15 AM | onlinemediadirect0
