Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Research & Trends
    3. Algorithm Updates
    4. Ecommerce good/bad? Showing product description on sub/category page?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Ecommerce good/bad? Showing product description on sub/category page?

    Algorithm Updates
    4
    5
    1619
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • longdenc_gmail.com
      longdenc_gmail.com last edited by

      Hi Mozers,

      I have a  ecommerce furniture website, and I have been wondering for some time if showing the product descriptions on the sub/category page helps the website.

      If there is more content displayed on the subcategory, it should be more relevant, right?

      OR does it not matter, as it is duplicate content from the product page.

      I think showing the product descriptions on non-product pages is hurting my design/flow, but i worry that if I am to hide product content on sub/category pages my traffic will be hurt.

      Despite my searches I have not found an answer yet.

      Please take a look at my site and share your thoughts:

      http://www.ecustomfinishes.com/

      Chris

      27eVz

      1 Reply Last reply Reply Quote 0
      • longdenc_gmail.com
        longdenc_gmail.com last edited by

        thank you everyone who contributed to this response, I found it very helpful. I will adjust my pages this morning, incase anyone checks back. If I see any dramatic SEO changes I will let you know.

        Also this is my first time posting on SEOMOZ, loved it! What a cool feature.

        1 Reply Last reply Reply Quote 0
        • MagicDude4Eva
          MagicDude4Eva last edited by

          Have a look at this Q&A which touches on similar points: http://www.seomoz.org/q/how-much-copy-should-there-be-on-a-category-page

          I would get rid of the product descriptions on category pages - I think it is more an user-experience issues and I do think that having so much copy on the category pages it will weaken your category pages.

          1 Reply Last reply Reply Quote 1
          • CMC-SD
            CMC-SD last edited by

            The category pages definitely don't look clean and professional right now, and that will impact conversion rate. You have enough copy on the category pages to establish relevancy, so I would be extremely surprised if your rankings went down after you stopped showing the product descriptions on the category pages.

            If you're hesitant, would it be possible to test it both ways? Choose a couple of categories and pull the product descriptions off them. See what happens to their rankings and traffic.

            1 Reply Last reply Reply Quote 1
            • matbennett
              matbennett last edited by

              I've only looked at a handful of pages / categories, but I am not sure that you are doing yourself too many favours.

              In SEO terms I think that you are undermining your unique content pages.  By repeating the unique content from the product pages on to the category pages you are effectively introducing duplicates.  Yes, it is your own content, but spreading it across those pages is unlikely to do you many favours.

              More importantly it's also pretty confusing in places.  Some of those categories are quite off putting.

              What would I do?

              1. Remove those descriptions from the cat pages
              2. Add category descriptions
              3. Try to flesh out the product descriptions with more unique content and keep an eye out for those that duplicate each other.

              I hope that helps.

              1 Reply Last reply Reply Quote 1
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • vtmoz

                More pages or less pages for best SEO practices?

                Hi all, I would like to know the community's opinion on this. A website with more pages or less pages will rank better? Websites with more pages have an advantage of more landing pages for targeted keywords. Less pages will have advantage of holding up page rank with limited pages which might impact in better ranking of pages. I know this is highly dependent. I mean to get answers for an ideal website. Thanks,

                Algorithm Updates | | vtmoz
                1
              • isaac663

                Using Google to find a discontinued product.

                Hi Guys. I mostly use this forum for business questions, but now it's a personal one! I'm trying to find a supplier that might still have discontinued product.  It's the Behritone C5A speaker monitor. All my searches bring up a plethora of pages that appear to sell the product... but they have no stock. (Wouldn't removing these pages make for a better internet?)  No 2nd hand ones on eBay 😞 Do you have any suggestion about how I can get more relevant results... i.e find supplier that might still have stock?  Any tips or trick I may be able to use to help me with this? Many thanks in advance to an awesome community 🙂 Isaac.

                Algorithm Updates | | isaac663
                1
              • micromano

                Does using parent pages in WordPress help with SEO and/or indexing for SERPs?

                I have a law office and we handle four different practice areas. I used to have multiple websites (one for each practice area) with keywords in the actual domain name, but based on the recommendation of SEO "experts" a few years ago, I consolidated all the webpages into one single webpage (based on the rumors at the time that Google was going to be focusing on authorship and branding in the future, rather than keywords in URLs or titles). Needless to say, Google authorship was dropped a year or two later and "branding" never took off. Overall, having one webpage is convenient and generally makes SEO easier, but there's been a huge drawback: When my page comes up in SERPs after searching for "attorney" or "lawyer" combined with a specific practice area, the practice area landing pages don't typically come up in the SERPs, only the front page comes up. It's as if Google recognizes that I have some decent content, and Google knows that I specialize in multiple practice areas, but it directs everyone to the front page only. Prospective clients don't like this and it causes my bounce rate to be high. They like to land on a page focusing on the practice area they searched for. Two questions: (1) Would using parent pages (e.g. http://lawfirm.com/divorce/anytown-usa-attorney-lawyer/ vs. http://lawfirm.com/anytown-usa-divorce-attorney-lawyer/) be better for SEO? The research I've done up to this point appears to indicate "no." It doesn't make much difference as long as the keywords are in the domain name and/or URL. But I'd be interested to hear contrary opinions. (2) Would using parent pages (e.g. http://lawfirm.com/divorce/anytown-usa-attorney-lawyer/ vs. http://lawfirm.com/anytown-usa-divorce-attorney-lawyer/) be better for indexing in Google SERPs? For example, would it make it more likely that someone searching for "anytown usa divorce attorney" would actually end up in the divorce section of the website rather than the front page?

                Algorithm Updates | | micromano
                0
              • RetailClicks

                Should we use brand name of product in URL

                Hi all, What is best for SEO. We sell products online. Is it good to mention the brand in the product detail page URL key if (part of) the brand is also in the home url? So our URL is: www.brandXstore.com Is it best to do: www.brandXstore.com/brandX-productA.html of just do: www.brandXstore.com/ProductA.html Thanks for quick answering 😉

                Algorithm Updates | | RetailClicks
                1
              • goforgreen

                Can I have the same item description on Amazon, eBay and my website?

                Hi guys, After looking on the Internet and reading the Learn SEO section on this site, I've realised that Google doesn't like duplicate content and penalises it, whether that's duplication on your own site or of another site's content. We are an online retailer currently selling on different platforms including Amazon, eBay and our own ecommerce webstore. Is it okay to have the same item description (i.e. main page copy) on each of these sites, or will our search rankings get negatively impacted? Thank you in advance, I have researched on this issue also but I couldn't find a concrete answer. Tanay

                Algorithm Updates | | goforgreen
                0
              • loopyal

                Stop google indexing CDN pages

                Just when I thought I'd seen it all, google hits me with another nasty surprise! I have a CDN to deliver images, js and css  to visitors around the world. I have no links to static HTML pages on the site, as far as I can tell, but someone else may have - perhaps a scraper site? Google has decided the static pages they were able to access through the CDN have more value than my real pages, and they seem to be slowly replacing my pages in the index with the static pages. Anyone got an idea on how to stop that? Obviously, I have no access to the static area, because it is in the CDN, so there is no way I know of that I can have a robots file there. It could be that I have to trash the CDN and change it to only allow the image directory, and maybe set up a separate CDN subdomain for content that only contains the JS and CSS? Have you seen this problem and beat it? (Of course the next thing is Roger might look at google results and start crawling them too, LOL) P.S. The reason I am not asking this question in the google forums is that others have asked this question many times and nobody at google has bothered to answer, over the past 5 months, and nobody who did try, gave an answer that was remotely useful. So I'm not really hopeful of anyone here having a solution either, but I expect this is my best bet because you guys are always willing to try.

                Algorithm Updates | | loopyal
                0
              • mcintyr

                Home page replaced by subpage in google SERP (good or bad)

                SInce Panda, We have seen our home page drop from #2 in google.ie serp to page 3 but it  has been replaced in the same position @#2 by our relevent sub page for the keyword that we ranked#2 for. Is this a good or bad thing from and seo point of view and is it better to have deep pages show in serp rather than the homepage of a site and what is the best line of action from here in relation to seo. Is it best to work on subpage or home page for that keyword and should link building for that phrase be directed towards the subpage or the homepage as the subpage is obviously more relevent in googles eyes for the search term. It is clear that all areas of the site should be looked at in relation to link building and deep links etc but now that google is obviously looking at relevancy very closely should all campaigns be sectioned into relevent content managed sections and the site likewise and treated on an individual basis. Any help that you may have would be very welcome. Paul

                Algorithm Updates | | mcintyr
                0
              • airnwater

                Importance of Product Review Syndication?

                Greetings everyone I have been tasked to do research on just how important it is to have product reviews syndicated with Google's (star rating found in Google Shopping). I am unable to find any research reports or studies on this nor any quantitative data on it's impact, beneficial or otherwise. If any of you folks have any first hand experiences, perhaps some before and after figures, that would be great. Thanks

                Algorithm Updates | | airnwater
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.