Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Targeting Different Countries... One Site or Separate?
-
I have a client who has 3 ecommerce sites. They are somewhat differentiated but for the most part sell the same stuff. Luckily 2 of them are quite authoritative, old and rank reasonably well.
Most of the visitors and sales come from the US. He wants to start targeting Europe, Mexico and Canada.
What are your suggestions for doing this? Are we better targeting on the main domains? Not really sure how to do that?
Should we use a subdomain and a new store front for each geo?
Should we use a .co.uk .co.mx and .co.ca each with a unique storefront?
It looks like we are moving to a Magento platform so setting up multiple storefronts on a single database is not a big issue.
Anyone have any experience with this?
-
Most assuredly use different CC-TLDs! I would also point to each from each as you have seen on many global sites. This will allow you to use different keywords also as Europe and the US have different spellings for the same words. So make sure your shopping cart software allows this if you are using the same across all domains.
This will help in link building also as it would be harder to get a spanish website linking to an english website even with sub domains.
-
I like that a lot! Can you rewrite product descriptions without maintaining separate databases? Would that involve a custom field or something?
-
Roger, The way we have approached this in the past was to go with separate TLD's using Magento. The main thing we did was to focus on a complete content rewrite for all pages including product descriptions to remove any possibility of duplicate content issues holding back the new sites and then set about localising with directories, webmaster tools and some low level link building. This seemed to do the trick in getting our .co.uk and .ie domains to rank above the older .com original site.
-
Hosting on a US server is not as much of a problem as it used to be because the search engines have worked this one out.
Where it appears you may have a problem is that the site is already established in the US which will make it more difficult to establish a UK site unless you go for the uk tld.
If you want to make sure UK visitors to the .com are sent to the right site, then a lightbox generated using JavaScript for non-US IP users would do the trick e.g. www.travelzoo.com
Once the user has selected UK then a cookie is dropped and they will always be sent to the UK site.
Make sure your country select page includes a no index, follow tag so that it doesn't get indexed, but does pass any link juice it happens to acquire.
-
It depends a bit on the client. While it's true that a new .ca domain will do better in Canada than a new .com domain, a brand new .ca may not do as well as your established .com which already has some authority. What we've often done was to setup a structure of www.clientsite.com/ca for the regional site. You can register www.clientsite.ca and 301 redirect it to to the subfolder.
If you do that, you can handle it in WT by creating multiple entries for the site, not declaring a region for the main domain but creating separate regions for each subfolder.
-
I kinda figured that was the case.
I know it is going to be more complicated then setting the market in WMT. Any specific advise around geo targeting for e-commerce?
Is hosting on a US server a problem if we were going to launch a site in the UK?
-
If you are going for other markets with the same language e.g. UK (English) then I would go with a separate local TLD because a .com with a /uk will struggle to establish itself in a new market like the UK.
Believe me when I say that it is not as simple as indicating in webmaster tools which markets you wish to target, especially if you already have an established site in the US on a .com
Go separate. Go local tld.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Advise on the right way to block country specific users but not block Googlebot - and not be seen to be cloaking. Help please!
Hi, I am working on the SEO of an online gaming platform - a platform that can only be accessed by people in certain countries, where the games and content are legally allowed.
International SEO | Apr 29, 2024, 12:06 PM | MarkCanning
Example: The games are not allowed in the USA, but they are allowed in Canada. Present Situation:
Presently when a user from the USA visits the site they get directed to a restricted location page with the following message: RESTRICTED LOCATION
Due to licensing restrictions, we can't currently offer our services in your location. We're working hard to expand our reach, so stay tuned for updates! Because USA visitors are blocked Google which primarily (but not always) crawls from the USA is also blocked, so the company webpages are not being crawled and indexed. Objective / What we want to achieve: The website will have multiple region and language locations. Some of these will exist as standalone websites and others will exist as folders on the domain. Examples below:
domain.com/en-ca [English Canada]
domain.com/fr-ca [french Canada]
domain.com/es-mx [spanish mexico]
domain.com/pt-br [portugese brazil]
domain.co.in/hi [hindi India] If a user from USA or another restricted location tries to access our site they should not have access but should get a restricted access message.
However we still want google to be able to access, crawl and index our pages. Can i suggest how do we do this without getting done for cloaking etc? Would this approach be ok? (please see below) We continue to work as the present situation is presently doing, showing visitors from the USA a restricted message.
However rather than redirecting these visitors to a restricted location page, we just black out the page and show them a floating message as if it were a model window.
While Googlebot would be allowed to visit and crawl the website. I have also read that it would be good to put paywall schema on each webpage to let Google know that we are not cloaking and its a restricted paid page. All public pages are accessible but only if the visitor is from a location that is not restricted Any feedback and direction that can be given would be greatly appreciated as i am new to this angle of SEO. Sincere thanks,0 -
What's the difference between 'en-gb' and 'en-uk; when choosing Search engines in campaign set up?
Hi What's the difference search engine wise and which one should I choose, i presume GB since covers entire British landmass whereas UK excludes Ireland according to political definition, is it the same according to Google (& other engines) ? All Best Dan
International SEO | Apr 30, 2018, 3:29 PM | Dan-Lawrence0 -
How to best set up international XML site map?
Hi everyone, I've been searching about a problem, but haven't been able to find an answer. We would like to generate a XML site map for an international web shop. This shop has one domain for Dutch visitors (.nl) and another domain for visitors of other countries (Germany, France, Belgium etc.) (.com). The website on the 2 domains looks the same, has the same template and same pages, but as it is targeted to other countries, the pages are in different languages and the urls are also in different languages (see example below for a category bags). Example Netherlands:
International SEO | Sep 28, 2015, 10:25 AM | DocdataCommerce
Dutch domain: www.client.nl
Example Dutch bags category page: www.client.nl/tassen Example France:
International domain: www.client.com
Example French bags category page: www.client.com/sacs When a visitor is on the Dutch domain (.nl) which shows the Dutch content, he can switch country to for example France in the country switch and then gets redirected to the other, international .com domain. Also the other way round. Now we want to generate a XML sitemap for these 2 domains. As it is the same site, but on 2 domains, development wants to make 1 sitemap, where we take the Dutch version with Dutch domain as basis and in the alternates we specify the other language versions on the other domain (see example below). <loc>http://www.client.nl/tassen</loc>
<xhtml:link<br>rel="alternate"
hreflang="fr"
href="http://www.client.com/sacs"
/></xhtml:link<br> Is this the best way to do this? Or would we need to make 2 site maps, as it are 2 domains?0 -
Country subfolders showing as sitelinks in Google, country targeting for home page no longer working
Hi There, Just wondering if you can help. Our site has 3 region versions (General .com, /ie/ for Ireland and /gb/ for UK), each submitted to Google Webmaster Tools as seperate sites with hreflang tags in the head section of all pages. Google was showing the correct results for a few weeks, but I resubmitted the home pages with slight text changes last week and something strange happened, though it may have been coincidental timing. When we search for the brand name in google.ie or google.co.uk, the .com now shows as the main site, where the sitelinks still show the correct country versions. However, the country subdirectories are now appearing as sitelinks, which is likely causing the problem. I have demoted these on GWT, but unsure as to whether that will work and it seems to take a while for sitelink demotion to work. Has anyone had anything similar happen? I thought perhaps it was a markup issue breaking the head section so that Google can no longer see the hreflangs pointing to each other as alternates. I checked the source code in w3 validator and it doesn't show any errors. Anyway, any help would be much appreciated - and thanks to anyone who gets back, it's a tricky type of issue to troubleshoot. Thanks, Ro
International SEO | Apr 8, 2015, 1:53 PM | romh0 -
E-Commerce - Country Domains versus 1 Domain?
Hi, Just wanted to get some feedback and opinions re the idea of segmenting our ecommerce site languages under various domains, like .jp for japanese, .it for italian etc... I do understand the geolocation benefits that this could bring us, but on the flipside, it would mean that we would need to grow our domain authority, link buiding per country domain, which is quite a bit of work. Has anyone ever considered or implemented this and any thoughts? Thanks!
International SEO | Aug 12, 2014, 12:06 PM | bjs20100 -
Sub-domains or sub-directories for country-specific versions of the site?
What approach do you think would be better from an SEO perspective when creating country-targeted versions for an eCommerce site (all in the same language with slight regional changes) - sub-domains or sub-directories? Is any of the approaches more cost effective, web development-wise? I know this topic's been under much debate and I would really like to hear your opinion. Many thanks!
International SEO | Aug 12, 2013, 5:11 AM | ramarketing0 -
Best domain for spanish language site targeting ALL spanish territories?
hi, we're have a strong .com domain and are looking to launch a site for spanish speakers (ie latin america + spain). we already have various subdirectories for some foreign language sites (eg. ourdomain.co.uk, us.ourdomain.com, ca.ourdomain.com, ourdomainchina.com, ourdomainindia.com etc) we already have a B2B site ourdomain.com-es which will remain the same. I'm thinking best practice would be to launch translated copy for the following: ourdomain.com/es ourdomain.com/cl ourdomain.com/mx ourdomain.com/pt etc etc firstly is this the best option? secondly, i'm really interested to hear whether there is a less time/resource intensive route that would give us visibility in ALL spanish speaking territories? Also - if we go with just one of the above (eg ourdomain.com/cl) how likely are we to get traction in other spanish speaking territories? any help much appreciated!
International SEO | Aug 3, 2012, 9:10 AM | KevinDunne0 -
Google Webmaster Tools - International SEO Geo-Targeting site with Worldwide rankings
I have a client who already has rankings in the US & internationally. The site is broken down like this: url.com (main site with USA & International Rankings) url.com/de url.com/de-english url.com/ng url.com/au url.com/ch url.com/ch-french url.com/etc Each folder has it's own sitmap & relative content for it's respective country. I am reading in google webmaster tools > site config > settings, the option under 'Learn More': "If you don't want your site associated with any location, select Unlisted." If I want to keep my client's international rankings the way it currently is on url.com, do NOT geo target to United States? So I select unlisted, right? Would I use geo targeting on the url.com/de, url.com/de-english, url.com/ng, url.com/au and so on?
International SEO | Jun 15, 2015, 6:56 PM | Francisco_Meza0