Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Digital Marketing
    3. Branding
    4. Brand Name searches: Low Click Through Rates in Google - What are your CTR in the SERPS for your Brandname?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Brand Name searches: Low Click Through Rates in Google - What are your CTR in the SERPS for your Brandname?

    Branding
    2
    5
    1283
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • nmedia
      nmedia last edited by

      Hello,

      Checking the Analytics part - Search Engine Optimization/ Queries -

      I found suprising results for my website:

      The website is no. 1 for my brand name but only has a 28% CTR on the brandname in the Google SERPS!

      Please see exactly what I mean here: http://screencast.com/t/GKjwliZ6GTF7

      I'm looking for your experience of CTR of other websites in the same situation.

      Do you have similar low CTR?

      Some background info;

      The website is no1 for the brandname.

      Sitelinks are shown.

      Google Maps is shown on right.

      In the period are no adwords advertisments on my brand name as I know. I checked several times. I cant understand where 72% go after searching for my brandname.

      Thanks for sharing your experience.

      Best Regards

      Daria

      1 Reply Last reply Reply Quote 0
      • nmedia
        nmedia last edited by

        I think I fail to understand this report as the math are not making sense:

        Keyword Tool: 260 searches in broad mach , 210 in phrase match, 170 in exact match.

        How is it possible to get 320 impressions on the same Query.

        There are way more impressions than searches for that specific query. Thats nonsens!

        From Google Support- definition of query:

        | Query | Only used in the SEO reports. Applies to the actual query entered by a user in Google search. | The actual query entered by a user in Google search. |

        1 Reply Last reply Reply Quote 0
        • nmedia
          nmedia last edited by

          I think I fail to understand this report as the math are not making sense:

          Keyword Tool: 260 searches in broad mach , 210 in phrase match, 170 in exact match.

          How is it possible to get 320 impressions on the same Query.

          From Google Support:

          | Query | Only used in the SEO reports. Applies to the actual query entered by a user in Google search. | The actual query entered by a user in Google search. |

          1 Reply Last reply Reply Quote 0
          • nmedia
            nmedia @RobertChapman last edited by

            Thanks for all those good points.

            • 1 as you say unlikely as also visit and hits would be higher.

            • 2 No adwords campaign on brand name.

            • 3 It's a service and maps gets also low clicks (from places stats)

            • 4 Brand name is unique

            • 5 No other products use this keyword for sure

            • 6 This is my fear. But I nerver managed to see an ad on the top of my brandname. I also use google adwords ad preview to chech diffrent locations etc.

            • 7  May metadesciption could be improved but there are also sitelinks that give lote of space.

            By the way. The site links count as normal hits. Correct???

            What are your CTR in the SERPS for your brand name?

            1 Reply Last reply Reply Quote 0
            • RobertChapman
              RobertChapman last edited by

              Just to put your mind at ease, our brand see's a similar CTR but I have put below some considerations.

              • With Google Privacy settings and the emergence of "None" it might be possible that Google registers the impression but counts the click as "none" - very unlikely.
              • Do you run paid adverts on your brand? Is it possible people could be clicking these? Factor this in when considering the overall CTR.
              • You said Google Maps is on the right - if your brand is a restaurant /venue/shop it's possible they click that result and go to Google Maps, and still find what they are looking for.
              • Is your brand name unique - if other companies have it, people may see the results and decide thats not what they are looking for?
              • Could your brand name be confused with other products?
              • Are other people bidding on your brand name.
              • Is your Meta Descritpion fully optimised? This is basically a written advert for your site. Is it as optimised as can be? Is there a call to action.

              I'll think of more but lots to think about.

              nmedia 1 Reply Last reply Reply Quote 0
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • RobertFisher

                When Company names confuse search

                I am currently perplexed over a client's search results. They are an established company and well known in their field. (Unfortunately, I am not comfortable providing a link or their name.) The company is a consulting firm and let's assume it is an accounting firm, which it is not. When you search on BSC Accounting the results give them the first result but the next 18 results are around education - BSc Accounting. Consider the DA on the site is 34 and the PA for homepage is 39. Is there a chance that when someone is searching on accounting firms that having the BSC in the name skews what they are able to rank for? Forget about searches for their exact name, I am more interested in thoughts as to how the BSC effects general searches for their specialties.

                Branding | | RobertFisher
                1
              • imjonny123

                Wrong logo on Google Knowledge Panel

                We have several different listings & brands on our site and the logo that is being pulled is one of our listings. We have identified the logo through organization structured data as well as provided the "feedback" section with the correct link multiple times. Does anyone know how we can get this resolved?

                Branding | | imjonny123
                0
              • CSawatzky

                Where Does Google Pull the Photo From When You Search For Your Brand?

                Hi All, In doing a search for our brand from our corporate HQ (Learning Tree), I came across a large embedded "ad" so to speak on the right hand side front and center of one of our locations (see attached photo). Clearly this is from Google's Knowledge Graph. We aren't pleased with the photo of a computer screen pulling randomly from our website...we are OK with the map listing though. Anyway to change this? As a note, when you search for "Learning Tree International" (our more official name as the entity as a whole - we have many locations around the world, and also one near our corporate HQ, which is the one that's displaying when you search "Learning Tree" alone), much better imagery of our logo is displayed. That's coming from our corporate G+ page. Any suggestions? Thank you. s0C5ZpT&hXaLhE7 s0C5ZpT&hXaLhE7#1

                Branding | | CSawatzky
                0
              • Ticket_King

                Google displays the wrong store hours. Can anyone help lead me to the fix?

                When doing the following search on Google "Ticket King Milwaukee hours" we see the wrong hours displayed at the top of the page. Just to the left of our places page, you will see "Tuesday hours 8:30-1:00 pm." That 1 pm closing comes up for every weekday, even though we are open until 6 pm weekdays, and 3 pm on Saturdays. I have checked the hours listed on our G+ page, our "Places for Business" page, our "about us" page on our website, and can't find where they are getting this incorrect data. I even went out and checked most of the "List your business" sites that I have registered with.
                I have submitted this to Google, but have not heard back. Does anyone have any ideas as to how I can fix this, or at least find out where this bad data is coming from? I did find a company blog post from 2010 that listed our ours in a somewhat confusing way, but it was still correct. (I have since fixed that old post.)

                Branding | | Ticket_King
                0
              • SilhouetteBS

                1 Website, 2 Business Names, 2 Locations

                I took on a dentist office as an SEO client. They have 1 website, 2 business names and 2 locations. Each location has it's own business name. They are both within the same city as well. I'm not exactly sure where to start with them since they have 2 different business names. If it were 1 name with multiple locations I would just create a Contact Us page for each one, but is that the best thing to do when the location names are different? Should I create a different website for each location or is that smart because then they are competing against each other? Any help from the community on the direction I should take would be appreciated. Thanks in advance!

                Branding | | SilhouetteBS
                0
              • zco_seo

                How to improve the quality score (QS) when bidding on competitor brand names in Google Adwords?

                Hi, I have researched few sites on this topic and I could see that the competitor keyword should match with the add text relevance, landing page relevance and CTR. Any other factors more to be included to improve the quality score? Reference: http://searchenginewatch.com/article/2285536/Google-Updates-How-AdWords-Quality-Score-is-Reported

                Branding | | zco_seo
                0
              • JoshKimber

                Do Dashes in Domain names hurt SEO ranking?

                I have found conflicting reports online whether or not dashes in domain names hurt/help ranking.  Example yourbrandonline.com vs your-brand-online.com? I found Rand's write up on how to select a domain and he suggests staying away from hyphens but mainly because its hard to remember or people my enter it in wrong.  Here's his comment. "Reject Hyphens and Numbers
                Both hyphens and numbers make it hard to give your domain name verbally and falls down on being easy to remember or type. I'd suggest not using spelled-out or roman numerals in domains, as both can be confusing and mistaken for the other." Aside from people possibly struggling to get there directly because of the domain name, are they OK to use?  Or, are domains with hyphens considered spammy? Thanks in advance.

                Branding | | JoshKimber
                1
              • Czubmeister

                Dental Office With Two Locations And Same Practice Name

                Dentists buy other practices all the time. Sometimes they change the name of the practice and other times they keep the name. I am working with a dentist on a new website because their old one is riddled with flash (and is ugly too)  She has two practices but they have the same practice name. One of them caters to half English speaking and half Spanish speaking patients. I'm thinking I should create a separate website for each practice mainly because we may want to design the graphics and text for the appropriate patient language probably with a English/Spanish translation button on the website? For localization, wouldn't it be better to have a url for each physical site? Suggestions?

                Branding | | Czubmeister
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.