Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your business shine with Listings AI
      Moz Local

      Let your business shine with Listings AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Using a non-visible H1

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Using a non-visible H1

    Technical SEO
    8
    10
    9306
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • elytical
      elytical Subscriber last edited by

      I have a developer that wants to use style="text-indent:-9999px" to make the H1 non-visible to the user.  Being the conservative person I am, I've never tried this before and worry that Search Engines may think this is a form of cloaking.  Am I worrying about nothing?  And apologies if it's already been covered here.  I couldn't find it.  Thanks in advance!!!!

      1 Reply Last reply Reply Quote 0
      • LawrenceNeal
        LawrenceNeal last edited by

        From Whiteboard Friday - The Biggest SEO Mistakes SEOmoz Has Ever Made

        http://www.seomoz.org/blog/whiteboard-friday-the-biggest-seo-mistakes-seomoz-has-ever-made

        "3. Recommending People Use H1 Tags with Keywords

        This mistake is a little bit more subtle. For years, SEOmoz recommended including keywords in the H1 of pages. After we started doing formal machine learning correlation tests we found out that this tactic didn't actually help very much at all (including the keywords in normal text in bigger fonts worked essentially the same). This was a shame because it meant we wasted time and energy convincing our clients to update their H1s."

        1 Reply Last reply Reply Quote 0
        • Andy_Morley_TWDG
          Andy_Morley_TWDG last edited by

          Using that CSS wouldn't Hide it from the spiders view, it will simply "move" the H1 off the screen.

          It is a pretty old "trick".

          Lets not forget Heading tags are useful to site visitors to so shouldn't necessarily be hidden to them.

          Users will use the headings whilst they Scan read your pages, if they can't quickly identify what the page content is about there is a danger they could simply bounce off... and you will lose them.

          As for Search engines penalising you for it, I'm not too sure, is there any research which anybody can point us towards? I dont think they are reading CSS attributes just yet right?

          Andy

          1 Reply Last reply Reply Quote 0
          • danatanseo
            danatanseo @elytical last edited by

            You came to the right place for the validity you seek 🙂 I frequently vet things here in the forum and it has proven very helpful in convincing other members of my team to go one way or the other. Also, I completely agree with George's suggestion to use the "alt" attribute if it is indeed an image we are talking about, but it appears we are really talking about a bonafide

            tag for text with keywords in it.

            That being the case. Stick to your guns and insist on it being visible. If you really feel that it disrupts the design...it would be better to leave it out than to make it invisible.

            Good luck!

            Dana

            1 Reply Last reply Reply Quote 1
            • elytical
              elytical Subscriber last edited by

              Thanks All!  So here's more detail.  The home page design was completed.  I still think H1 has some reasonable value and it didn't have one so I told him to put a keyword rich H1 in.  He felt it disrupted the existing design and executed it as above.  So....I thought I would seek "convergent validity" on the subject as a next step.

              danatanseo 1 Reply Last reply Reply Quote 1
              • donford
                donford @danatanseo last edited by

                I concur with Dana,

                Hiding your H1 tag will not necessarily cause a penalty. However, if you do so you are at risk for a penalty. If a particular savvy competitor comes along and notices you are obfuscating your H1 tags and reports it, then you may get dinged. I doubt that alone would cause a problem, but if that sort of tactic is par for the course for this web developer you may be in trouble.

                1 Reply Last reply Reply Quote 0
                • GeorgeAndrews
                  GeorgeAndrews last edited by

                  Read up on this Webmaster Tools guideline: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66353

                  Note the following from the guideline if there is a very important reason for why your developer wants to use CSS to move the text off the page:

                  "However, not all hidden text is considered deceptive. For example, if your site includes technologies that search engines have difficulty accessing, like JavaScript, images, or Flash files, using descriptive text for these items can improve the accessibility of your site."

                  If there is not a very important reason, and even if there is, suggest they populate the ALT attribute of the image with the text instead.

                  Hope this helps!

                  1 Reply Last reply Reply Quote 2
                  • BlueLinkERP
                    BlueLinkERP Subscriber last edited by

                    The general SEO community consensus is that you should:

                    A. be doing what is best for the user (so not concealing the H1 tag)

                    B. not doing anything that could make Matt Cutts and the Google team upset

                    They have advised against attempting to conceal content for SEO gain so I would strongly recommend avoiding it. They have been dealing with these issues now for a LONG time, so presumably their bots can easily pick up on those tricks.

                    The Google bots can now "see" what is visible on the page. They discount things that are not in the visible content area so the benefit to an offset H1 would likely be none. Also: They're watching you.

                    1 Reply Last reply Reply Quote 1
                    • danatanseo
                      danatanseo last edited by

                      Personally, I wouldn't do it. Does it work? Maybe. Or, maybe it works for a while and then Googlebot wises up and deindexes you. Is all the work you will have to go through for reconsideration going to justify hiding that tag? I'd say, definitely not.

                      It's just an

                      tag...leave it on the page and visible. Listen to your conservative gut and do what you know is the right thing. That's my two cents 🙂

                      donford 1 Reply Last reply Reply Quote 4
                      • William.Lau
                        William.Lau last edited by

                        I have personally created an H1 tag in an image, I didn't see no negative effects. H1 tags are not as important but should be implemented, so even if it had any impact maybe it was minuscule.

                        H1 tags don't generally have to be visible like in my case, it was an H1 tag for the logo. I'm not sure where you are putting the H1 tag but if its an image I say why not, but if it is a regular text, why not just keep it as an H1 without hiding?

                        1 Reply Last reply Reply Quote 0
                        • 1 / 1
                        • First post
                          Last post

                        Got a burning SEO question?

                        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                        Start my free trial


                        Browse Questions

                        Explore more categories

                        • Moz Tools

                          Chat with the community about the Moz tools.

                        • SEO Tactics

                          Discuss the SEO process with fellow marketers

                        • Community

                          Discuss industry events, jobs, and news!

                        • Digital Marketing

                          Chat about tactics outside of SEO

                        • Research & Trends

                          Dive into research and trends in the search industry.

                        • Support

                          Connect on product support and feature requests.

                        • See all categories

                        Related Questions

                        • nazfazy

                          Using 2 cache plugin good or not?

                          Hi, Can anyone tell me - whether using  2 cache plugin helps or it cause any issue? Besides, when i used w3 cache plugin in WordPress its found like inline CSS issue to get cleared. So, i tried auto optimized but my website Soc prollect gone crashed in between while using the some.  Is there any solution and can anyone tell me which plugin advantages to speed the site by removing java script and inline css at a time.

                          Technical SEO | | nazfazy
                          0
                        • Shirley.Fenlason

                          If you use canonicals do the meta descriptions need to be different?

                          For example, we have 3 different subsites with the same pages. We will put canonicals so they reference the main pages. Do the meta descriptions have to be different for each of the three pages? How does Google handle meta data when using canonicals?

                          Technical SEO | | Shirley.Fenlason
                          0
                        • Pack

                          Redirect non slash to slash

                          Hello SEO gurus We have an issue here ( www.xyz.com.au) is having 200 responses www.xyz.com.au and www.xyz.com.au/ ( when i ran the crawl test i found this ) We have been advised to do a 301 from non slash to slash ( as our other pages are showing up with slash ) for the consistency we decided to go with this but our devs just couldnt do it. Error is - redirect loop and this site is a wordpress one Can anyone help us with this issue? Help is much appreciated.

                          Technical SEO | | Pack
                          0
                        • vmsolu

                          How to redirect 302 status to 301 status code using wordpress

                          I just ran the link opportunity option within site explorer and it shows that 31 pages are currently in a 302 status.  Should I try to convert the 302's to 301's?  And what is the easiest way to do this? I see several wordpress plugins that claim to do 301 redirects but I don't know which to choose. Any help would be greatly appreciated!

                          Technical SEO | | vmsolu
                          0
                        • Theo-NL

                          302 redirect used, submit old sitemap?

                          The website of a partner of mine was recently migrated to a new platform. Even though the content on the pages mostly stayed the same, both the HTML source (divs, meta data, headers, etc.) and URLs (removed index.php, removed capitalization, etc) changed heavily. Unfortunately, the URLs of ALL forum posts (150K+) were redirected using a 302 redirect, which was only recently discovered and swiftly changed to a 301 after the discovery. Several other important content pages (150+) weren't redirected at all at first, but most now have a 301 redirect as well. The 302 redirects and 404 content pages had been live for over 2 weeks at that point, and judging by the consistent day/day drop in organic traffic, I'm guessing Google didn't like the way this migration went. My best guess would be that Google is currently treating all these content pages as 'new' (after all, the source code changed 50%+, most of the meta data changed, the URL changed, and a 302 redirect was used). On top of that, the large number of 404's they've encountered (40K+) probably also fueled their belief of a now non-worthy-of-traffic website. Given that some of these pages had been online for almost a decade, I would love Google to see that these pages are actually new versions of the old page, and therefore pass on any link juice & authority. I had the idea of submitting a sitemap containing the most important URLs of the old website (as harvested from the Top Visited Pages from Google Analytics, because no old sitemap was ever generated...), thereby re-pointing Google to all these old pages, but presenting them with a nice 301 redirect this time instead, hopefully causing them to regain their rankings. To your best knowledge, would that help the problems I've outlined above? Could it hurt? Any other tips are welcome as well.

                          Technical SEO | | Theo-NL
                          0
                        • twilightofidols

                          Rel=Canonical, WWW vs non WWW and SEO

                          Okay so I'm a bit of a loss here.  For what ever reason just about every single Wordpress site I has will turn www.mysite.com into mysite.com in the browser bar.  I assume this is the rel=canonical tag at work, there are no 301s on my site. When I use the Open Site Explorer and type in www.mysite.com it shows a domain authority of around 40 and a few hundred backlinks... and then I get the message. Oh Hey! It looks like that URL redirects to XXXXXX. Would you like to see data for <a class="clickable redirects">that URL instead</a>? So if I click to see this data instead I have less than half of that domain authority and about 2 backlinks. *** Does this make a difference SEO wise?  Should my non WWW be redirecting to my WWW instead because that's where the domain authority and backlinks are? Why am I getting two different domain authority and backlink counts if they are essentially the same?  Or am I wrong and all that link juice and authority passes just the same?

                          Technical SEO | | twilightofidols
                          0
                        • blakadz

                          Redirect non-www if using canonical url?

                          I have setup my website to use canonical urls on each page to point to the page i wish Google to refer to. At the moment, my non-www domain name is not redirected to www domain. Is this required if i have setup the canonical urls? This is the tag i have on my index.php page rel="canonical" href="http://www.mydomain.com.au" /> If i browse to http://mydomain.com.au should the link juice pass to http://www.armourbackups.com.au? Will this solve duplicate content problems? Thanks

                          Technical SEO | | blakadz
                          0
                        • vernonmack

                          Should we use "and" or "&"?

                          Our client has an ampersand in their brand name.  The logo has "&", their url is spelled out.  I'm trying to get them to standardize the use of the name for directories/listings.  Should we use "and" or "&"?

                          Technical SEO | | vernonmack
                          0

                        Get started with Moz Pro!

                        Unlock the power of advanced SEO tools and data-driven insights.

                        Start my free trial
                        Products
                        • Moz Pro
                        • Moz Local
                        • Moz API
                        • Moz Data
                        • STAT
                        • Product Updates
                        Moz Solutions
                        • SMB Solutions
                        • Agency Solutions
                        • Enterprise Solutions
                        • Digital Marketers
                        Free SEO Tools
                        • Domain Authority Checker
                        • Link Explorer
                        • Keyword Explorer
                        • Competitive Research
                        • Brand Authority Checker
                        • Local Citation Checker
                        • MozBar Extension
                        • MozCast
                        Resources
                        • Blog
                        • SEO Learning Center
                        • Help Hub
                        • Beginner's Guide to SEO
                        • How-to Guides
                        • Moz Academy
                        • API Docs
                        About Moz
                        • About
                        • Team
                        • Careers
                        • Contact
                        Why Moz
                        • Case Studies
                        • Testimonials
                        Get Involved
                        • Become an Affiliate
                        • MozCon
                        • Webinars
                        • Practical Marketer Series
                        • MozPod
                        Connect with us

                        Contact the Help team

                        Join our newsletter
                        Moz logo
                        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                        • Accessibility
                        • Terms of Use
                        • Privacy

                        Looks like your connection to Moz was lost, please wait while we try to reconnect.