Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Cross linking between categories
-
Is it useful for SEO to cross link between TOP level categories, let's say I have a Home page and then 2 sub categories, one about green widgets one about red widgets
Should i create a link from the green widget to the red widget or should I leave those are separate silos ?I know that within a silo i need to cross link ( from green widget 1 to green widget 2 etc... ) but how about about from the main category to the other main category ?
-
Hi,
My advice to you would be to link to the separate top level categories if it is useful to the website user. Build the website for the user, not for search engines, and the rankings will come.
E.g on the green widgets page you could have a clear funnel to each type of green widget and then some text such as "Prefer red widgets? We've got a great range of red widgets available for purchase." Again, I would only use this if it was useful to the website user.
Another example might be if green widget 2 is exactly the same as red widget 2 except for the colour. You'd obviously want to link these 2 as they are related items and the user might want to visit the other colour widget.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal links to landing pages
Hi, we are in the process of building a new website and we have 12 different locations and for theses 12 locations we have landing pages with unique copy on the following: 1. Marketing...2 SEO....3. PPC....4. Web Design Therefor there are 48 landing pages. The marketing pages are the most important ones to us in terms of traffic and priority. My question is: 1. Should we put a dropdown of the are pages in the main header under locations that link to the area marketing pages? 2. What is the best way to link all the sub pages such as London Web Design? Should these links just be coming off the London marketing page? or should we have a sitemap in the footer that lists every page? Thanks
Intermediate & Advanced SEO | | Caffeine_Marketing0 -
Rel=canonical and internal links
Hi Mozzers, I was musing about rel=canonical this morning and it occurred to me that I didnt have a good answer to the following question: How does applying a rel=canonical on page A referencing page B as the canonical version affect the treatment of the links on page A? I am thinking of whether those links would get counted twice, or in the case of ver-near-duplicates which may have an extra sentence which includes an extra link, whther that extra link would count towards the internal link graph or not. I suspect that google would basically ignore all the content on page A and only look to page B taking into account only page Bs links. Any thoughts? Thanks!
Intermediate & Advanced SEO | | unirmk0 -
Ecommerce: A product in multiple categories with a canonical to create a ‘cluster’ in one primary category Vs. a single listing at root level with dynamic breadcrumb.
OK – bear with me on this… I am working on some pretty large ecommerce websites (50,000 + products) where it is appropriate for some individual products to be placed within multiple categories / sub-categories. For example, a Red Polo T-shirt could be placed within: Men’s > T-shirts >
Intermediate & Advanced SEO | | AbsoluteDesign
Men’s > T-shirts > Red T-shirts
Men’s > T-shirts > Polo T-shirts
Men’s > Sale > T-shirts
Etc. We’re getting great organic results for our general T-shirt page (for example) by clustering creative content within its structure – Top 10 tips on wearing a t-shirt (obviously not, but you get the idea). My instinct tells me to replicate this with products too. So, of all the location mentioned above, make sure all polo shirts (no matter what colour) have a canonical set within Men’s > T-shirts > Polo T-shirts. The presumption is that this will help build the authority of the Polo T-shirts page – this obviously presumes “Polo Shirts” get more search volume than “Red T-shirts”. My presumption why this is the best option is because it is very difficult to manage, particularly with a large inventory. And, from experience, taking the time and being meticulous when it comes to SEO is the only way to achieve success. From an administration point of view, it is a lot easier to have all product URLs at the root level and develop a dynamic breadcrumb trail – so all roads can lead to that one instance of the product. There's No need for canonicals; no need for ecommerce managers to remember which primary category to assign product types to; keeping everything at root level also means there no reason to worry about redirects if product move from sub-category to sub-category etc. What do you think is the best approach? Do 1000s of canonicals and redirect look ‘messy’ to a search engine overtime? Any thoughts and insights greatly received.0 -
Wikipedia links - any value?
Hello everyone. We recently posted some of our research to Wikipedia as references in the "External Links" section. Our research is rigorous and has been referenced by a number of universities and libraries (an example: https://www.harborcompliance.com/information/company-suffixes.php). Anyway, I'm wondering if these Wikipedia links have any value beyond of course adding to the Wiki page's information. Thanks!
Intermediate & Advanced SEO | | Harbor_Compliance0 -
How to detect a bad link and remove ?
As per google penguin, all the low quality back links are going to affect the website SERPS hugely. So, we need to find all the bad back links and then remove them one by one. What I would like to know is, what tool do you use to find all the bad back links ? And how do we know which is a bad back link or bad website, where our link should not be there ? Then what service what do you suggest for back links removal. I contacted LinkDelete.com and they quoted me 97$ for a month to remove all links in less than 3 weeks.
Intermediate & Advanced SEO | | monali123
Let me know, what you suggest.0 -
Easy way to change wordpress category titles. Currently categories are appearing with the same title?!
I'm working on a wordpress adult dating review site and have started to set up categories for each of my main keywords. I have also started to add sub categories by county and town and so far have done so for the counties of 'Lincolnshire' and 'Derbyshire'. The problem is though that for each of my subcategories the page titles are appearing the same. For example: www.mysite.com/category/online-dating/lincolnshire/spalding (root category online dating) shows the title as 'Spalding'. www.mysite.com/category/adult-dating/lincolnshire/spalding also has the title 'Spalding' even though it's root category is different (adult dating). It's probably easier to go to http://www.top-10-dating-reviews.com to see how it's set up. If you click in the category text in the top menu and navigate to dating/derbyshire/alfreton for example and then adult dating/derbyshire/alfreton you'll notice the page titles are the same. I use all in one SEO pack and have rewrite titles checked with category titles set to %category_title% | %blog_title%. I also use category SEO updater. In order to prevent duplicate content issues how can I simply make the title of each category category root title/category subtitle(county)/category subtitle 2(town). The title of each category page would then read for example Online Dating Lincolnshire Spalding.
Intermediate & Advanced SEO | | SamCUK0 -
How to detect a bad neighborhood links?
I have the feeling that I am suffering from negative seo, so there is a way to get a list of links that should remove in the google disavow links tool ?
Intermediate & Advanced SEO | | Valarlf0 -
Canonical Tag and Affiliate Links
Hi! I am not very familiar with the canonical tag. The thing is that we are getting traffic and links from affiliates. The affiliates links add something like this to the code of our URL: www.mydomain.com/category/product-page?afl=XXXXXX At this moment we have almost 2,000 pages indexed with that code at the end of the URL. So they are all duplicated. My other concern is that I don't know if those affilate links are giving us some link juice or not. I mean, if an original product page has 30 links and the affiliates copies have 15 more... are all those links being counted together by Google? Or are we losing all the juice from the affiliates? Can I fix all this with the canonical tag? Thanks!
Intermediate & Advanced SEO | | jorgediaz0
