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  4. Phone numbers in the meta titles

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Phone numbers in the meta titles

Keyword Research
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  • CMTM
    CMTM last edited by Nov 7, 2012, 8:53 PM

    Is it best practice to have phone numbers in the meta titles? Will google penalize for that? It is actually useful for the users...

    1 Reply Last reply Reply Quote 0
    • irvingw
      irvingw last edited by Nov 8, 2012, 3:26 PM Nov 8, 2012, 2:48 PM

      Since the title tag is used for rankings by Google and no one is searching by typing in the phone number, you are wasting your title tag space.

      Better to put the phone number towards the beginning of the meta description. This way people can see the phone number and call it without having to click anywhere. Since you are concerned with calls as a conversion, clicking through to the site is not a prerequisite, you just want them to call and this gives the phone number up front.

      https://www.google.com/#hl=en&tbo=d&output=search&sclient=psy-ab&q=dr+george+rappard&oq=dr+george+rappard&gs_l=hp.3..0.481.3490.0.3614.17.14.0.3.3.0.410.4024.2-7j5j1.13.0.les%3B..0.0...1c.1.WuQqTku0MTQ&pbx=1&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.&fp=f9c93688221c4a9d&bpcl=37643589&biw=1920&bih=936

      See the meta for  <cite>www.drgeorgerappard.com/</cite>

      1 Reply Last reply Reply Quote 2
      • Personnel_Concept
        Personnel_Concept last edited by Nov 8, 2012, 3:26 PM Nov 7, 2012, 10:02 PM

        No Google will not penalise your site for adding phone nos.

        But Its best practice to add keyword than phone no for ex:

        Keyword- Phone no| Company name

        1 Reply Last reply Reply Quote 1
        • CMTM
          CMTM @Jeff_Lucas last edited by Nov 7, 2012, 9:48 PM Nov 7, 2012, 9:48 PM

          its a small lead gen business and yes people always call for appointments, even on our site they rarely use the form. 80% are calls - but my question is does google penalizes for that type of practice?

          1 Reply Last reply Reply Quote 0
          • Jeff_Lucas
            Jeff_Lucas last edited by Nov 7, 2012, 9:02 PM Nov 7, 2012, 9:02 PM

            If your site is a directory and users are looking for the listings phone number - adding it to your page title removes the need for them to visit your site.

            They can get the info they need straight from the SERP's.

            Can you tell me more about your use case?

            CMTM 1 Reply Last reply Nov 7, 2012, 9:48 PM Reply Quote 0
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