How to optimize for a product by two names
-
So let us assume I am selling an item on my website and it comes in a large array of varieties. Let us also assume that this item is commonly referred to by two different names. (i.e. Cover & Case, Car & Automobile, Notepad & Notebook) Both of these names that are used, in regards to this product, have, for the sake of argument here, the exact same search volume.
I want to make sure that I rank for both terms. In my Title Tags I am currently thinking about the following methodology to help that cause.
"GE Motors Super Fast and Awesome Car / Automobile"
"Ghostwriter Kids Notebook / Notepad"
"Super Soft Pillow Cover / Case"
Notice I have the space in between the words and the / but my question is if this is necessary or not? What is Google's policy on how they view that / ?
Can I do this and still have Google see it as two different words?
"GE Motors Super Fast and Awesome Car/Automobile"
"Ghostwriter Kids Notebook/Notepad"
"Super Soft Pillow Cover/Case"
Apologies if this is a fairly basic question but cannot seem to find this information.
-
Hi Thomas
This is really a nice question. I found a nice post on Is Google’s Synonym Matching Increasing?.
Also there is a good post on More info about synonyms at Google by Matt Cutts on Jan 2010.
-
I would use the space for better readability. Even if Google disregards the / it's not going to replace it with a space so you would want that space there for separation of keywords.
-
My understanding is that it disregards punctuation altogether.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I outrank a website whose brand is named specifically after a product / service (and mine is not!) ?
Hi everyone, I've been working hard on my on-page SEO lately so I can gain visibility for my website. The results have been great and I am now on top of the SERP for the services I propose. I think that my content is almost fully optimize and** I've respected all the best practices (both on-page and technical SEO)**. However, there is one problem I just can't deal with for I don't have the knowledge, hence this post. I'm pretty sure that this issue is quite common for SEO experts. Here the thing: I offer dental emergency services, which is my core business. I'm ranked 4th for that request in my area, which is good, but I'd like to rank 1st as** I have a better DA and content than the 3 websites outranking me**. Also, I'm the first result for any other related services such as "dental services" or "dentist". However, when it comes to the theme "dental emergency", I'm constantly outranked by the same 3 websites. I ran an audit on their website but **my content and technical SEO is way better **than theirs. I suppose that the only reason I'm behind them is because they used "dental emergency" in their **Brand name **and, therefore, in the Home page URL. Every time someone is looking up online for "dental emergency", these websites will be on top of the SERP as I think that Google is unable to know whether the users are specifically looking for their websites (aka Brand) or for "dental emergency" services. Here is an example of a competitor: https://www.urgencedentairedemontreal.com/ (urgence meaning emergency in French). His whole Brand name and URL have been built after the "dental emergency." service. On the contrary, **my Brand name does not mention "urgence". ** I see that as a trick that is confusing Google. The fact that my competitors named their Brand after a specific service I also offer is real pain for my SEO. I also think it's really unfair as I've put a lot of effort in designing a nice website with great UX and content. This is the kind of practice that should be penalized in my opinion. Please, does anyone know any way to resolve this issue?
On-Page Optimization | | AlexTL0 -
Canonicalising a product with multiple variants
I am working with an ecommerce site and have encountered an issue I haven't come across before and would appreciate some advice on how to proceed. There are multiple variation products with one master product and then up to 20 or 30 variant products, the variation could be colour, size or both. The site has been set up to canonicalise all the variations to the master variant product, which I understand to be best practice. But, this is where the issue occurs, the master variant product URL 302 redirects to one of the variant product URLs. Example below. My question is, is this harmful to our SEO efforts? Would be be best to canonicalise to a preferred colour or size variation? EXAMPLE: Master variant product: www.example.co.uk/primary-category/product-123 Seeing this product on the page and clicking will 302 redirect to www.example/co.uk/primiary-category/product-123/colour-456 On page www.example/co.uk/primiary-category/product-123/colour-456 the canonical tag is www.example.co.uk/primary-category/product-123 Any help with this would be greatly appreciated.
On-Page Optimization | | SimonKenworthy0 -
SEO optimization for popular long-tail content
I was wondering if you all have tips / best practices to SEO-optimize new pages created for popular long-tail queries, as well as recommendations to assure we don't have duplicate content issues.
On-Page Optimization | | CuriosityMedia0 -
How to name images for billingual website ?
I have a website where images are based on a different domain. And i am calling only one single image for english and french version. I m wondering if it s valuable to use both languages in naming the images like Apple-Pomme.jpg or if there might be any drawbacks.Thanks !
On-Page Optimization | | ennick0 -
Creating a product per size causing duplicate content problems?
I have an e-commerce site and in order to receive a listing for each size and color in Google Merchant, I've created a new product for each size and color. The problem is that since I did this, the canonical tags aren't correct and there isn't a way to change them manually with the platform I'm on. I feel like this is one of the main reasons I've been dropping in the rankings. Should I delete all duplicate products? The system will take care of canonical tags automatically when creating a new size/color within the system (how it's supposed to be created) but the canonical tags become messy when I duplicate a product and edit the size/color to create a "whole new product". Here is an example of what I'm referring to: http://www.carbonconnection.com/search.php?search_query=nalini+rigel&x=0&y=0 (this problem actually isn't mine, it's a friend's but for the sake of simplicity and gaining a second opinion to be sure before he redoes all of his products, I'm asking as though it were my issue)
On-Page Optimization | | EmdeS0 -
On-page: Over optimized images?
Hello guys. I have a small question about an on-page optimization for images. What I have: good title tag / good url structure good content (NOT keyword shuffled, its real content, for real people) images / gallery uploaded to folder named same as article name. For example: Great tips for bloggers [article name], great-tips-for-bloggers [folder name]. So my question is: Will Google harm me for this "too good" paths to images, article related image filenames, with mask like [gtips-img01], and if all images have titles / alt tags? Thank you guys.
On-Page Optimization | | infoo130 -
Best Domain Name for Life Coaching Site
Hello, I am an NLP health coach. I am starting to work with both life threatening illnesses and minor diagnoses. NLP is a type of personal development. I'm wondering what your opinion of the best domain would be, keeping in mind branding, SEO, and usability/rememberability. The term "NLP" is not well known. I will be doing both phone coaching and in-person coaching. My other website (BobWeikel.com) is not very strong because of the lack of keywords in the domain, but it's easy to remember. Options are: NLPTrained.com BobWeikelHealthCoach.com BoiseHealthCoach.com (I'm in Boise Idaho) RobertWeikel.com or whatever you suggest.
On-Page Optimization | | BobGW0 -
Excessive Internal Linking...But it's a product page. What to do?
A few of our companies sites' product pages have the warning about excessive internal links. But these pages are product pages (for example). Should we be worried about this warning? Are there ways to avoid it? Or is it just the nature of the beast...? Thanks in advance!
On-Page Optimization | | DevonIntl0