Optimizing Main URL with Various Relevant Keywords
-
Hi,
I am new to working with SEO on my website and making attempts to create rich content to allow me to rank above and near competitors of our very niche market for LED microlights.
I understand the concept now of on-page optimization. I have found key words that are perfect for optimizing specific products. I am working on structuring my website with enriching content that specific key words will direct organic search traffic to products.
However, what techniques do I use to drive traffic to my main domain with a keyword that is relevant to my site but no specific products?
For example, the phrase "light show gloves" or "light show" is a keyword relevant to my site in general, so I would like my main URL to show in search results when these phrases are searched.
What can I do to optimize my site for such phrases? Do I merely use them in related categories and product content? And if yes, how can I ensure I have optimized my domain fully for various relevant keywords and compare to competitors?
Thanks!
-
This is hard as there are many times in which any site would want to rank for a related keyword, but the search engines are only interested in showing content that the searchers want. So if someone is searching for light show, they are probably looking for a light show. If you had a page that had videos of light shows using your product (the videos have to be yours) and maybe upcoming light shows using your lights, that would make sense. You could even have a section of your site dedicated to promoting light shows in different parts of the world or country. It could be a light show guide, ultimate resource. That might rank for it, but just your homepage isn't going to be a good result as it probably doesn't answer the query for "light show".
Stop thinking about how to optimize and start thinking about how to answer people's query. If your site or page isn't the best answer, it's not something you should be worrying about. If you can be the best result, then make your site/page the best result with content. No amount of onpage optimization will help you rank for related terms unless you can answer the query at hand.
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How Google recognises Brand name? And ignores attested keywords?
Hi community, Our company name got attested with our industry keyword over the years; which also primary keyword of our homepage and all of our industry competitors. Best example is... Moz turns to Moz SEO for fraction of the audience or users. Again this is an example. Now if Google thinks "Moz" is only the company name, does it ignores the word "seo" completely? Or Google gives negative score for employing "seo" after "Moz" across all pages? Does the "seo" word will be considered or ignored in this case? How Google recognises the company name? Thanks
Algorithm Updates | | vtmoz0 -
Have you ever changed the logo anchor text from "logo" to "keyword"? How Google considers?
Hi all, We know that generally logo with the website homepage link is the first link crawled by Google and other search engines. Can we change the anchor text from "logo" to "keyword"? Have any one tried or seen others doing? How Google considers it? Thanks
Algorithm Updates | | vtmoz1 -
Relevant Link, but Low DA...good idea?
If a website has a low DA (not because of spam. Just because it's new or because there isn't a ton of content) but it is industry specific/relevant, then is that worth pursuing? I have read how relevancy is supposed to be a major portion determining a link's benefit, but I"m leery about about something with a low DA - like under 15 low. Thanks, Ruben
Algorithm Updates | | KempRugeLawGroup0 -
Losing rank to Scholarly Articles and Keyword Description Stuffing
I began reviewing the rankings this week and noticed that many of our #1,#2, etc rankings had been bummed down as a whole. After reviewing many of the search terms it seems Google has begun to rank a group named Scholarly Articles in the #1 position. Has anyone else noticed this change? Secondly, many of the rankings we have lost are due to some competitors stuffing their descriptions with keywords. #1 Rank Description Failure Analysis; Scanning Electron Microscopy & EDS Analysis. Paint Chip Analysis and Evaluation; Paint Tests Physical Testing of Paints. #1 Rank Description NACE certified coatings inspector, paint inspector, coating inspector, coatings inspector, lining, failure analysis, survey, corrosion, rust, evaluation, testing, expert Is this a possible glitch occurring with the new humming bird release and has anyone else noticed an issue like this? It dropped our #1 ranks from 37 to 23 overnight. Thanks
Algorithm Updates | | ChazSztroin0 -
Increased 404 and Blocked URL Notifications in Webmaster Tools
In the last 45 days, I am receiving an increasing number of 404 alerts in Google Webmaster Tools. When I audit the notifications, they are not "new" broken links, these are all links that have been pointing to non-existent pages for years that for some reason Google is just notifying me about them. This has also coincided with about a 30% drop in organic traffic from late April to early May. The site is www.petersons.com and its been around for a while and the site attracts a fair amount of natural links so in the 2 years I've managed the campaign I've done very little link-building. I'm in the process of setting up redirects for these urls but why is Google now notifying me of years old broken links and could that be one of the reasons for my drop in traffic. My second issue is my I am being notified that I am blocking over 8,000 urls in my Robots file when I am not. I attached a screenshot. Here is a link to a screenshot. http://i.imgur.com/ncoERgV.jpg
Algorithm Updates | | CUnet0 -
Penguin type over-optimisation now part of main algorithm?
Hey guys We think we have been seeing some over-optimisation penalties outside of Penguin updates. One possible penalty seems for over-optimisation on page and one penalty for a page with an over-optimised exact match link profile. Does anyone else suspect, or have seen word elsewhere, that Google's main ongoing algorithm now has Penguin like capabilities and is able to bring over-optimisation penalties without a separate refresh being run?
Algorithm Updates | | QubaSEO0 -
SERP Rankings: Breadcrumb appears near URL
Hi mozzers, I was checking at the "carpet cleaning" kw national search and an usual result appeared(image attached): -Title Tag -Url + Breadcrumbs following The Breadcrumb showing up near the url is the first time I see that happening! Anyone has an idea why? Do you think it is a Google new trick or do you guys think it is the webmaster who added a hack to it? Thanks for letting me know Tf52L.png
Algorithm Updates | | Ideas-Money-Art0 -
Not necessary to have keywords in the page? Do you agree?
I am being told by my SEO consultants that: "According to present Google algorithm it is not necessary to have keywords in the page. What is more required is the content is relevant to the page and whether visitors will stay on that page or not. If visitors stay for a longer time in your site it add bonus to the ranking of the site. So I think it is not necessary to add key phrases in the content." Do you agree?
Algorithm Updates | | PegCorwin0