One site per location or all under and umbrella site?
-
I am working on a project where we are re-branding lots (100+) existing local business under one national brand. I am wondering what we should do with their existing websites, they are generally fairly poor and will need re-designing to match the new brand but may have some residual links?
301 redirect the URL to the national site, e.g. nationalsite.com/localbusinessA? If so what should I look out for? Do I need to specifically redirect any pages that have links to them to the same pages on the new site?
Or should I give them a new standalone website that they link back to the national brand site? More than likely this will be hosted on the same server and CMS as the main site just the URL will remain Do I need to make sure that any old URL's that had links to them are 301'd to the new pages?
Many thanks for you advice.
-
Hi William,
First, you are absolutely doing the right thing by creating a subpage dedicated to each location. You should try to add unique content to avoid a duplicate content issue, as well as a map "Google Maps is always good," a local phone number, and the geo-location should be optimized in the content and meta data.
One more piece of advice that I picked up at a recent SEO conference, when you create or edit Google+ Local pages, use the subpage for that specific city as that location's website. It will help you rank in the Google+ local rankings.
For the 301 redirects, each local website's homepage should probably 301 redirect to that locations subpage on the new website. I normally recommend 1 to 1 redirects, but if there are page on the old website's with links that you do not want to lose and they make sense to redirect tot he new subpage, I would do it. If there are pages that do not make sense to redirect (meaning the subpage on the new website is not what a use would expect to see) and they do not have any links, I would consider using a good 404 page.
-
i would also go with option one for both long term and short term benefits -
Be careful about doing a "Lazy" redirect as seen below, as this can have disastrous user experience implications.
Options +FollowSymLinks
RewriteEngine on
RewriteRule (.*) http://www.new-domain.com/$1 [R=301,L]For every page that is in Google do a one to one 301 - if the page has no user experience or search implications you can just let it drop. In my opinion
Also make sure all these new pages consist of High Quality Unique Content
-
Hi William,
First off, I have never done something similar personally, but until someone either contradicts or confirms my thoughts, I will give you my opinion from a theoretical point of view.
I would do as you suggested first - create subfolders for the specific locations onto one national site. Then I would redirect the local domain pages to the specific page on the national site, if this wasn't too much work. If it is too much work, I would just 301 the whole of the local domain to the subfolder that roughly correlates. This would just redirect any link from the old local domain to one new location.
Having subfolders on one national domain means that you will have all of these incoming links from the local websites (and the value from any backlinks). Every one of the subfolders (assuming your architecture is good) will benefit in some way from all of the backlinks. Win-win. Your site should flurrish with this approach.
With regards to having separate local sites with a link back to the national site, this will only pass on a fraction of the link juice value, and most would be retained by that local domain. I've always likened having lots of local websites to kind of hedging your bets. Hoping for local search value.
I think with good architecture and a good backlink profile, you can easy rank better, even for local searches, with a national website.
I welcome other people's opinions though!
Best,
Matt
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Two websites, one company, one physical address - how to make the best of it in terms of local visibility?
Hello! I have one company which will be operating in two markets, printing and website design / development. I’m planning on building two websites, each for every market. But I’m a bit confused about how to optimize these websites locally. My thought is to use my physical address for one website (build citations, get listed in directories, etc. ) and PO Box for another. Do you think there is a better idea?
Technical SEO | | VELV1 -
Redirecting old html site to new wordpress site
Hi I'm currently updating an old (8 years old) html site to wordpress and about a month ago I redirected some url's to the new site (which is in a directory) like this... Redirect 301 /article1.htm http://mysite.net/wordpress/article1/
Technical SEO | | briandee
Redirect 301 /article2.htm http://mysite.net/wordpress/article2/
Redirect 301 /article3.htm http://mysite.net/wordpress/article3/ Google has indexed these new url's and they are showing in search results. I'm almost finished the new version of site and it is currently in a directory /wordpress I intend to move all the files from the directory to the root so new url when this is done will be http://mysite.net/article1/ etc My question is - what to I do about the redirects which are in place - do I delete them and replace with something like this? Redirect 301 /wordpress/article1/ http://mysite.net/article1/
Redirect 301 /wordpress/article2/ http://mysite.net/article2/
Redirect 301 /wordpress/article3/ http://mysite.net/article3/ Appreciate any help with this0 -
Discontinued Product on a Ecommerce site
To create a better customer experience, rather then remove discontinued product from a site, we remove many links from the page, and remove it from the navigation of the site, but we keep the url and show that the product can no longer be purchased. This keeps the links, keeps the content, and gives customers the opportunity to find other products we have. But I often wonder if we should allow this items to just 404 and be done with them. Here is an example. http://www.americanmusical.com/Item--i-dyn-bm5a-list. Any advice?
Technical SEO | | dianeb1520 -
I've consolidated other domains to a single one with 301 redirects, yet the new domain authority in MOZ is much less that the redirected ones. Is that right?
I'm trying to increase the domain authority of my main site, so decided to consolidate other sites. One of the other sites has a much higher domain authority, but I don't know why after a 301 redirect, the new site's domain authority hasn't changed on over a month. Does MOZ take account of thes types of things?
Technical SEO | | bytecgroup2 -
Google has not been visiting my site
Hi I am working on a site at the moment http://www.cheapflightsgatwick.com and i had the site using a different template and in the search engines for the search term cheap flights gatwick we were fourth and for the term holiday magazine we were 12th in google but now we are not even in google on the first page for the search terms. But now after changing the template in joomla our rankings have gone out of the window. It took me about a day to sort out the site with the new template so i was not expecting any problems with the search engines but for some reason there is. If you put into the search engine www.cheapflightsgatwick.com then you will see that google has not visited the site for four days and also it is not showing the description and instead it is showing details about joomla. Can anyone let me know if there is anything i need to do to sort this out and why google is taking so long to visit my site
Technical SEO | | ClaireH-1848860 -
Site command
How reliable is site command? Is there any other way to check indexed pages.
Technical SEO | | gmk15670 -
301 an old site to a newer site...
Hi First, to be upfront - these are not my websites, I'm asking because they are trying to compete in my niche. Here's the details, then the questions... There is a website that is a few months old with about 200 indexed pages and about 20 links, call this newsite.com There is a website that is a few years old with over 10,000 indexed pages and over 20,000 links, call this oldsite.com newsite.com acquired oldsite.com and set a 301 redirect so every page of oldsite.com is re-directed to the front page of newsite.com newsite.com & oldsite.com are on the same topic, the 301 occurred in the past week. Now, oldsite.com is out of the SERPs and newsite.com is pretty much ranking in the same spot (top 10) for the main term. Here are my questions; 1. The 10,000 pages on oldsite.com had plenty of internal links - they no longer exists, so I imagine when the dust settles - it will be like oldsite.com is a one page site that re-diretcts to newsite.com ... How long will a ranking boost last for? 2. With the re-direct setup to completely forget about the structure and content of oldsite.com, it's clear to me that it was setup to pass the 'Link Juice' from oldsite.com to newsite.com ... Do the major SE's see this as a form of SPAM (manipulating the rankings), or do they see it as a good way to combine two or more websites? 3. Does this work? Is everybody doing it? Should I be doing it? ... or are there better ways for me to combat this type of competition (eg we could make a lot of great content for the money spent buying oldsite.com - but we certainly wouldn't get such an immediate increase to traffic)?
Technical SEO | | RR5000 -
What are the pros and cons of moving one site onto a subdomain of another site?
Two sites. One has weaker sales. What would the benefits and problems for SEO of moving the weak site from its own domain to a subdomain of the stronger site?
Technical SEO | | GriffinHansen0