How to achieve the highest global and local relevance in google?
-
Let's say I have a company that has its main business in Europe for thefollowing languages:
English German Portugese French Italian
And let's say some other markets (e.g. the Portugese one in south america) is also important. The question now is how should we structure the Domain if we want onlyone top level domain (www.company.com)? a) By using subdomains to target users with Google Webmaster Tools for the relevant country: portugal.company.com/pt (same content) brasil.company.com/pt (same content) germany.company.com/de england.company.com/en etc.
or b) by using virtual folders www.company.com/pt www.company.com/de www.company.com/en
etc.or c) something completely different I do not know about? What do you reckon is best? I appreciate all suggestions!
-
There was a really good Whiteboard Friday on this topic.
http://www.seomoz.org/blog/international-seo-where-to-host-and-how-to-target-whiteboard-friday
Rand discusses the tradeoff of the approaches you mention above. Be sure to also read the comments. Some commenters mentioned they had really good results using geotargeting in Google Webmaster Tools.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can a Google Local listing be merged with a Goolge+ page?
I have a google+ company page set up and have recently added a Google local listing but have noticed it automatically sets up an additional company G+ page. Is there a way to merge the two? Can not see any reference to this issue on Google Q&A. Thanks, Stacey
Industry News | | skehoe0 -
Google Analytics Tracking Miscount - Originating Around 5/24
Is anyone else experiencing an issue where it seems GA failed to track many of their visitors? This is why I think it's something on GA's end and not mine (and not natural): 1. No changes were made, site wasn't down, tracking code is correct and is "receiving data" 2. Referral, Direct and Organic traffic all dropped at about the same decline over the same period *3. Pinterest Analytics shows me being sent over 10 times more traffic every day than GA shows me actually receiving. In the screenshot, Pinterest shows 584 uniques while GA shows 43 for Sunday. I figure if something was broken, I wouldn't be showing ANY traffic and if it was natural, it wouldn't have happened on the same decline across all traffic mediums and Pinterest Analytics wouldn't be so far off. I saw a few people mentioning similar things on Google's forums and wanted to ask you guys if anyone noticed any issues? y8XAvwz.png pRsRAmK.png
Industry News | | zDucketz0 -
If I have a Google+ Business page, do I need a Google Places page as well?
It seems like the two are redundant? Any official word on this? I'm fairly OCD about things being tidy and I dont want to split my reviews / shares / etc between two profiles. Are they not the same thing? I searched for my company, both my plus business page and my places page came up. I attached a SS of the situation. placesvplus.png
Industry News | | jonnyholt1 -
Convert Oganic ranking into Local Search Results
Hi, Right now, my website appears in top 5 results in organic SERPs, but I noticed that my business has gradually started going down, as my local results have been replaced by organic search results. Initially I used to rank in local results, but now, I appear in organic results so the no. of calls/day have decreased significantly. Now, I again want to appear in local search results instead of organic results. Please advice what should I do to remove my listing from organic search results and improve position in local search results PFA the screenshots for both the results for your better understanding. I look forward to hearing from you. Regards, qHKAt.png 0cPOp.png
Industry News | | Visiblics0 -
What is the highest conversion rate you have achieved? URGENT... Community please help!!!
Hello Guys, I need the community's help. I want to estimate the number of visits per month that I will have to generate in order to reach a particular revenue target(monthly). There are three brackets (income channels) in which I can divide this total number of visits - ORGANIC, CPC & ADVERTS. There are two parts to this question. Part A> What percentage of the three income channels should I give to ORGANIC??? Part B> What is the conversion rate I can achieve? Basically... I want to find out what is the general conversion rate that you guys normally achieve for your clients and what percentage of your total visits are through pure SEO and Social Media. I have done most of the calculation assuming that I will be able to achieve 4% conversion rate (but the answer scared me real bad :)).... do you think this is low??? or do you think it is alright? I will appreciate prompt response because I have to give my client the forecast report in a few hours... I have done a lot of research and have finally turned to you guys for an answer... RAND... can u pitch in man??? That would be awesome 🙂 Thanks in advance for your input guys. Best Regards, Talha
Industry News | | MTalhaImtiaz0 -
Has there been any feedback from Google regarding their mass mail blunder?
I received a mail yesterday from a Joseph Middleswart from Google welcoming me to the beta trial for real time analytics. But my enjoyment at finally being able to see what's happening with real time data on my site was tempered by the 100+ spam mails I received immediatly after from some of the 200 odd people he'd included in the bulk mailing. Coming less than a week after Google tells us it's withholding keyword data from GA in order to protect the privacy of logged in users, I'm absolutely dumfounded at their incompetence. How can they show such a flagrant disregard for my privacy in introducing a new service while dressing up a restriction on another service as a security / privacy matter? Did anyone else fall victim to this incompetence?
Industry News | | 2Stroke0 -
Question on Google's Differentiation
Hi everyone, We have a short question that probably has a very long answer: What are all the ways that Google differentiates one search result from another? This is really important for us to know and, up until now, we can't find a really good and complete source that explains this. Thank you in advance.
Industry News | | jid0 -
Did Google's Farmer Update Positively/Negatively Affect Your Search Traffic?
See the attached image, showing a comparison of SEOmoz.org's search traffic from Google over the past 6 days and the prior week. farmer-3x.gif
Industry News | | randfish2