Question about Multi-national Websites
-
I am about to work on a multi-national site and need some more information about what I should consider regarding:
- content
- keyword research
- anything else
My biggest question is regarding content. The company would like a UK version of the site with a different URL, but plan to keep the content essentially the same, with the exception of a few minor details. In this case, would duplicate content still be an issue? If so, any suggestions for working around this?
Any strategy information on multi-national sites would be really helpful.
Thank you!
Erin
-
I think the ccTLD approach is better if you're going to build links to the new ccTLD domain. It splits your domain authority between the two sites, but for many industries, UK people have a pretty good bias towards their own ccTLD. The largest bias I've seen though is paying in British pounds vs. dollars. In our experience, they really hate paying in dollars!
If you go the subdomain approach, you can do all the same geotargeting stuff. You can even do it for subdirectories (e.g. domain.com/en/ & domain.com/es/).
-
Thanks John!
Would you also agree that it's best to go the ccTLD approach rather than using a subdomain (.com/en , etc.)?
If we go the subdomain route, is it still possible to apply the same geotargeting guides for the search engines?
-
Thanks John!
Would you also agree that it's best to go the ccTLD approach rather than using a subdomain (.com/en , etc.)?
If we go the subdomain route, is it still possible to apply the same geotargeting guides for the search engines?
-
It's best if you can localize the content as much as possible, and also put the rel alternate hreflang tags on your pages. This way Google will know which pages are alternates of others, and return the right ccTLD pages in their search results. Read more about that here.
Also, set your Google Webmaster Tools geotargeting (see here), and let Bing know what's up (see here).
-
Excellent! Thank you for this information!
-
Hi Erin,
I believe that if you have a .uk ccTLD and do some minor changes to the content such as price and spelling to target your UK audience, I believe search engines will see that the .uk website targets the people in UK and the duplicate content issue can be avoided.
The following links will be very helpful!
international-seo-dropping-the-information-dust international-seo-where-to-host-and-how-to-target-whiteboard-friday
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If I am using Lazy Load & Ajax Technology then how "tools.pingdom.com" will consider website performance?
Hello Experts, If I am using Lazy Load & Ajax Technology then how "tools.pingdom.com" will consider website performance? I am not using this technology but few of my competitors are using this technology but still there performance in pingdom tool worst than my ecommerce site Little bit confuse please help. Thanks! Wrights
On-Page Optimization | | wright3350 -
H1 tags are ok for my website?
Please review the H1 tags for my website and let me know if they are ok or I need to change them? Website - brandstenmedia.com.au
On-Page Optimization | | Green.landon0 -
Why Is this Website Not Ranking?
HI There - I have been working on this site: http://limohireauckland.co.nz - primarily for our keyword phrase 'limo hire Auckland' - I am running a campaign for this site from the Pro tools and using the pon-page report card this url achieves an A grade for that particular phrase. The client is working on links in the local community etc but we are not appearing in the SERPS at all for most of the phrases we are optimising for. There has recently been a huge redesign on the site (approx 6 weeks ago) and the old content was not great. Am I missing something really glaringly obvious? Or am I being too impatient?
On-Page Optimization | | AllieMc0 -
Crosslinking Question - Footer or Header?
We own 9 fashion blogs that focus on different niches. We have Your Next Shoes focusing on shoes, Your Next Dress focusing on dresses, Your Next Handbag focusing on handbags, and so on. Previously we had links in the blog header to the other sister sites. Your Next Shoes had text links to its 8 sister sites, and so on. However, we were told that this could cause a cross-linking penalty, so we removed these links. My understanding now is that the advice we were given is not necessarily correct. We think it is useful for our visitors to see that we also operate other blogs, so we are thinking of adding back the links - this time to our footer. Basically I am looking for advise on the best way to go about this.
On-Page Optimization | | Jantaro0 -
Which URL Structure is best for New Website?
Hello All, I have one client and he want to develop his website but the he want the URL structure for his website page like below: http://www.example.com/category/xxproduct.html But I have suggest him below URL Structure http://www.example.com/category/xx-product.html So Can you people please suggest me that from above which URL structure is better from SEO side as well as from Visual side..? Is using - is better to separate the words in URL?
On-Page Optimization | | jemindesai0 -
Copyscape Duplicate Content Ownership Question
We have a site that has had its content copied verbatim to numerous other sites and articles. We were advised to change our content but the content is originally ours. Does google take that into account before they apply duplicate penalties? And shouldn't copyscape be able to show this information in their reports? It just doesnt seem right that the originating author would have to change content because everyone else is stealing it. Any clarification on this?
On-Page Optimization | | anthonytjm0 -
Summarize your question.Images being seen as duplicate content/pages
My images suddenly are appearing in my crawl reports as duplicate content, without meta tags, this happened over night and cant figure out why.
On-Page Optimization | | RBYoung0 -
What is the best practice for optimizing international websites? We operate a .co.uk and .com and obviously content is similar.
We have two (and soon to be more) international websites, all in English. The sites in question are WebHostingBuzz.com and WebHostingBuzz.co.uk. Obviously content is similar as we're providing a similar service but from different locations and different prices. What is best practice here? Should we completely re-write the .co.uk content (this is the newer site) so it isn't penalized for scraping? Any hints/tips would be appreciated.
On-Page Optimization | | mdrussell0