Geo Targeting SEO Techniques for Google UK
-
I'm starting a new SEO project whereby I'll be targeting UK search engines only such as Google.co.uk, (I'm from the states) and I'm gathering all the information I can get on this topic
Obviously, I got a CO.UK TLD, and hosting/IP is UK based, but can anyone shed light on other techniques that has worked for you,
Besides of the above here is some advice I picked up so far;
Regional directory listings,
Inbound and outbound inks from/to UK based websites,
Geographic targeting in Google webmaster tools,
British slang...What else is there?
Much appreciated -
Hi Joel,
There are not much more specific things you can do. The type of SEO you do that target US will also work in UK like creating content with keywords, on-page SEO, joining UK's social networks, sharing, backlinks and etc.
One suggestion I can give is the language you use. Although people speak english in UK but the way they spell may be different; for example, "optimize" and "optimise." Same meaning but different spelling. SO make sure your content includes the spelling people use in UK since that might be the way they search.
-
_Get a physical address in the UK and use microformat code to represent the Contact details. Try to get your website listed in Google Places. Try to write some blog posts concentrating on the regional interest related to your industry. I am sure about this, but if you can manage to woo some leading and UK based writers write some posts for your websites [I mean as a guest writer with their verified G+ profile] can help you gain some tractions. _
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is this approach of returning different content depending on IP beneficial for international SEO?
I've decided to use sub folders for my site, and from everything I've read online it seems I shouldn't change the page content depending on IP, yet I know of a successful well funded site that hires full time SEO staff that does just that, and I'm wondering whether they know something I don’t which is helping their SEO. From everything I've read online this is the format I think I should use: mysite.com/us/red-wigs mysite.com/gb/red-wigs mysite.com/red-wigs does not exist This is the format the other site is using: othersite.com/red-wigs (from US IP address) othersite.com/red-wigs (from UK IP address) othersite.com/gb/red-wigs The content on othersite.com/red-wigs is identical to othersite.com/gb/red-wigs when loading from a UK IP address, and a lot of URLs without /gb/ are being returned when searching google. The benefit I can think of that they are gaining is US pages which are being returned for UK based searches will return the correct content. Are their any other gains to this approach? I'm concerned that if I use this approach for different languages then the radically differing content of othersite.com/red-wigs depending on the location of the crawler might confuse google - also generally changing content depending on IP seems to be recommended against. Thanks
International SEO | | Mickooo0 -
International targeting
I'm offering an international service to any country from any destination, The website main language is English and i have 4 other languages as subdirectories, https://beassistance.com https://beassistance.com/de/ https://beassistance.com/es/ https://beassistance.com/fr/ https://beassistance.com/ru/ I'm looking to target by language not country, Should i choose "unlisted" for all the subdirectories? my second question regards the meta tags , my current meta tag rel="alternate" hreflang="ru-ru" href="https://beassistance.com/ru/" /> And i'm thinking about using rel="alternate" hreflang="ru" href="https://beassistance.com/ru/" /> Is that best practice to target by the language? Update I already have Hreflang Sitemap <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" <br="">xmlns:xhtml="http://www.w3.org/1999/xhtml">
International SEO | | MTBE
<url><loc>https://beassistance.com</loc>
<xhtml:link<br>rel="alternate"
hreflang="en"
href="https://beassistance.com"
/>
<xhtml:link<br>rel="alternate"
hreflang="de"
href="https://beassistance.com/de/"
/>
<xhtml:link<br>rel="alternate"
hreflang="fr"
href="https://beassistance.com/fr/"
/>
<xhtml:link<br>rel="alternate"
hreflang="es"
href="https://beassistance.com/es/"
/>
<xhtml:link<br>rel="alternate"
hreflang="ru"
href="https://beassistance.com/ru/"
/></xhtml:link<br></xhtml:link<br></xhtml:link<br></xhtml:link<br></xhtml:link<br></url></urlset> <url><loc>https://beassistance.com/de/</loc>
<xhtml:link<br>rel="alternate"
hreflang="en"
href="https://beassistance.com"
/>
<xhtml:link<br>rel="alternate"
hreflang="de"
href="https://beassistance.com/de/"
/>
<xhtml:link<br>rel="alternate"
hreflang="fr"
href="https://beassistance.com/fr/"
/>
<xhtml:link<br>rel="alternate"
hreflang="es"
href="https://beassistance.com/es/"
/>
<xhtml:link<br>rel="alternate"
hreflang="ru"
href="https://beassistance.com/ru/"
/></xhtml:link<br></xhtml:link<br></xhtml:link<br></xhtml:link<br></xhtml:link<br></url> <url><loc>https://beassistance.com/fr/</loc>
<xhtml:link<br>rel="alternate"
hreflang="en"
href="https://beassistance.com"
/>
<xhtml:link<br>rel="alternate"
hreflang="de"
href="https://beassistance.com/de/"
/>
<xhtml:link<br>rel="alternate"
hreflang="fr"
href="https://beassistance.com/fr/"
/>
<xhtml:link<br>rel="alternate"
hreflang="es"
href="https://beassistance.com/es/"
/>
<xhtml:link<br>rel="alternate"
hreflang="ru"
href="https://beassistance.com/ru/"
/></xhtml:link<br></xhtml:link<br></xhtml:link<br></xhtml:link<br></xhtml:link<br></url> <url><loc>https://beassistance.com/es/</loc>
<xhtml:link<br>rel="alternate"
hreflang="en"
href="https://beassistance.com"
/>
<xhtml:link<br>rel="alternate"
hreflang="de"
href="https://beassistance.com/de/"
/>
<xhtml:link<br>rel="alternate"
hreflang="fr"
href="https://beassistance.com/fr/"
/>
<xhtml:link<br>rel="alternate"
hreflang="es"
href="https://beassistance.com/es/"
/>
<xhtml:link<br>rel="alternate"
hreflang="ru"
href="https://beassistance.com/ru/"
/></xhtml:link<br></xhtml:link<br></xhtml:link<br></xhtml:link<br></xhtml:link<br></url> <url><loc>https://beassistance.com/ru/</loc>
<xhtml:link<br>rel="alternate"
hreflang="en"
href="https://beassistance.com"
/>
<xhtml:link<br>rel="alternate"
hreflang="de"
href="https://beassistance.com/de/"
/>
<xhtml:link<br>rel="alternate"
hreflang="fr"
href="https://beassistance.com/fr/"
/>
<xhtml:link<br>rel="alternate"
hreflang="es"
href="https://beassistance.com/es/"
/>
<xhtml:link<br>rel="alternate"
hreflang="ru"
href="https://beassistance.com/ru/"
/></xhtml:link<br></xhtml:link<br></xhtml:link<br></xhtml:link<br></xhtml:link<br></url>1 -
International SEO Question: Using hreflang tags across two different TLDs.
Hi! My UK based company just recently made the decision to let the US market operate their ecommerce business independently. Initially, both markets were operating off the same domain using sub-directories (i.e: www.brandname.com/en-us/ , www.brandname.com/en-gb/ ) Now that the US team have broken away from the domain - they are now using www.brandnameUSA.com while the UK continues to use www.brandname.com/en-gb/. The content is similar across both domains - however, the new US website has been able to consolidate several product variations onto single product pages where the UK website is using individual product pages for each variation. We have placed a geo-filter on the main domain which is 301 redirecting North American traffic looking for www.brandname.com to www.brandnameUSA.com However, since the domain change has taken place, product pages from the original domain are now indexing alongside the new US websites product pages in US search results. The UK website wants to be the default destination for all international traffic. My question is - how do we correctly setup hrlang tags across two separate TLDs and how do we handle a situation where multiple product pages on the "default" domain have been consolidated into one product page on the new USA domain? This is how we are currently handling it: "en-us" href="https://www.BRANDNAMEUSA.com/All-Variations" /> href="https://www.BRANDNAMEUSA.com/All-Variations" />
International SEO | | alexcbrands0 -
How to SEO for Spanish-Speaking People in California
I found myself in need of translating our current website into Spanish language so that we can target the Spanish-speaking population of L.A. and surrounding areas. I have several questions: 1. What should my url structure be? ex: domain.com/es/subpage
International SEO | | cgman
would that work? 2. Do I need to worry about any header information? Do I just translate the whole thing into Spanish with meta info etc..? What about rel="canonical", what do I need to do with the spanish translated pages? Any other tips for SEO in Spanish? I plan on hiring a translator to translate the entire website into Spanish and thought about putting it in its own sub-directory, for example: domain.com/es/ Thanks for looking!0 -
What is the best way to rank well on both Google.co.uk & Google.com?
I am working on a website that is primarily a UK based software company but is now expanding into the US. The website is a .com site and is not geo-targeted to any specific location. Currently the site ranks well on Google.co.uk for a number of the focus keywords. We are now targeting Google.com as well to increase visibility in the USA. The site is ranking number 1 for one of the focus terms on Google.co.uk but no where to be seen on Google.com but on another term the site ranks 3rd in both Google.co.uk and .com. There are a number of other terms that rank on the first page in Google.co.uk and on the 3rd or 4th page in Google.com. The server is located in Germany and I do not want to geotarget the site to the US as I am concerned this would have a negative impact on the .co.uk ranking. The site currently has a mix of .com and .co.uk links pointing back to the site, in actual fact possibly more links actually come from US sites already. My original plan was to just focus on building links back to the target pages from US sites rather than creating a US folder on the site and geotargeting that section of the site in WMT and having to build page authority for a completely new page with no existing backlinks. But now that I have a number 1 ranking on .co.uk and the same term not ranking at all in .com as well as a postion 3 ranking for a term in both .co.uk and .com I am slightly confused as to the best options. Any help, advice, opinions would be greatly appreciated.
International SEO | | PaulSimms0 -
International SEO: abcJP.com OR abcJapan.com
The ccTLD .jp is not available. What URL should I use instead? MybrandJP.com or MybrandJapan.com *Mybrand is a four-letter acronym
International SEO | | FXDD0 -
Does publishing your physical company address increase your Google Trust?
The question is in the title: Does publishing your physical company address increase your Google Trust? I.e. on the contact page of the website, providing a physical address. The address would match the WHOIS entry for the domain, and allow customers to contact you via post.
International SEO | | Peter2640 -
The best SEO practice for a .hk domain
We are currently working on a project which involves 3 separate .com domains in relation to a UK company selling/renting residential, commercial and investment properties within the UK. We are now working on producing a .hk site for the overseas customers. Can anyone advise what the best practice is for a .hk domain and where best to start? Should the domain be hosted in that geographical location for example? We are relatively new to this so any advise would be greatly appreciated.
International SEO | | SoundinTheory0