Landing page for ppc
-
Is it okay to create a landing page with a different url to get additional traffic to my site with ppc? The purpose would not be for link building; I would only use it for direct marketing with ppc and people would click through to my main site via a no-follow link. Is there anything wrong with doing this?
-
Great information from all of you. Thank you!
-
We do this all the time, we have hundreds of high converting keywords and in order to increase our quality score and more importantly visual relevance for the visitor we create many ppc landing pages, each one with the keyword as the title and content optimised for that subject matter. This has a positive affect on out conversion rates, bounce rates etc. Because this sector is so expensive (debt and loan) it is vital for us that our visitor knows straight away he has landed on a page that closely matches his search term, especially when you are looking at £15 per click. As mentioned in other replies, make sure you include the no index tag.
-
This is a PERFECT strategy!
Why?
Landing pages created for SEO and helping visitor navigate your site often have too many diversions and characteristics that distract PPC visitors who you hope will convert.
Typical PPC landing pages place greater emphasis on your product and less on links to other parts of your website.
-
Nothing at all, one thing though, don't nofollow the link, just use the meta noindex attribute on that individual page.
Spend some money and get an expert involved in creating this page with you, as PPC landing page optimization is an important part of running an online marketing compaign
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My site in 2 page
my site in 2 page how can i rank with this keywords in dubai legal translation in Dubai
White Hat / Black Hat SEO | | saharali150 -
I want to rank with this page http://www.servicesarab.com/%D9%86%D9%82%D9%84-%D8%B9%D9%81%D8%B4-%D8%A7%D9%84%D9%83%D9%88%D9%8A%D8%AA/
i want to rank with this page http://www.servicesarab.com/%D9%86%D9%82%D9%84-%D8%B9%D9%81%D8%B4-%D8%A7%D9%84%D9%83%D9%88%D9%8A%D8%AA/
White Hat / Black Hat SEO | | saharali150 -
How does Google handle product detail page links hiden in a <noscript>tag?</noscript>
Hello, During my research of our website I uncovered that our visible links to our product detail pages (PDP) from grid/list view category-nav/search pages are <nofollowed>and being sent through a click tracking redirect with the (PDP) appended as a URL query string. But included with each PDP link is a <noscript>tag containing the actual PDP link. When I confronted our 3rd party e-commerce category-nav/search provider about this approach here is the response I recieved:</p> <p style="padding-left: 30px;">The purpose of these links is to firstly allow us to reliably log the click and then secondly redirect the visitor to the target PDP.<br /> In addition to the visible links there is also an "invisible link" inside the no script tag. The noscript tag prevents showing of the a tag by normal browsers but is found and executed by bots during crawling of the page.<br /> Here a link to a blog post where an SEO proved this year that the noscript tag is not ignored by bots: <a href="http://www.theseotailor.com.au/blog/hiding-keywords-noscript-seo-experiment/" target="_blank">http://www.theseotailor.com.au/blog/hiding-keywords-noscript-seo-experiment/<br /> </a> <br /> So the visible links are not obfuscating the PDP URL they have it encoded as it otherwise cannot be passed along as a URL query string. The plain PDP URL is part of the noscript tag ensuring discover-ability of PDPs by bots.</p> <p>Does anyone have anything in addition to this one blog post, to substantiate the claim that hiding our links in a <noscript> tag are in fact within the SEO Best Practice standards set by Google, Bing, etc...? </p> <p>Do you think that this method skirts the fine line of grey hat tactics? Will google/bing eventually penalize us for this?</p> <p>Does anyone have a better suggestion on how our 3rd party provider could track those clicks without using a URL redirect & hiding the actual PDP link?</p> <p>All insights are welcome...Thanks!</p> <p>Jordan K.</p></noscript></nofollowed>
White Hat / Black Hat SEO | | eImprovement-SEO0 -
Rank product pages
What are the best ways to rank your product pages, We have a few ecommerce sites and we want to increase the position of both our product and catagory pages. I know that gaining more popularity will help to increase the DA but I want my product pages to rank higher.
White Hat / Black Hat SEO | | Johnny_AppleSeed0 -
Doorway v Landing Pages - Whats the difference?
I suppose I have not much further information to add apart from ask apart from what is the difference? Both are highly optimized pages but that's where my knowledge ends!
White Hat / Black Hat SEO | | loudawg0 -
Pages Getting Deindexed
My Question Is I have 16 pages on my site that were all indexed until yesterday now there are only 3 indexed. I tried resubmitting my site map, and when i did it was the same result as before 3 pages indexed and 13 pages deindexed. I was wondering if someone could explain to me why this is happening and what I can do to fix it? Keep in mind my site is almost three months old, and this has happened before but, it fixed itself over time thanks.
White Hat / Black Hat SEO | | ilyaelbert0 -
Need clarification on what is a landing page vs. doorway page
Hello everyone - I just became a PRO member today and wanted to say hello and ask this question... I am launching a new product, but 6 months before I created 4 different domains with landing pages to "prime" my SEO for the keywords I am trying to pursue. Now that I have launched my new product, it resides on the main domain name (let's call it "MainDomain.com"). Here's my dilemma... I want to create landing pages on each of the different domains for my PPC and optimized organic search traffic. For example, on one of the other domains (let's call it "LandingDomain1.com"), I have created a page to optimize for the keyword "event planning software" and sending my PPC traffic for "event planning software" there as well as my email campaigns. This page has original content that I have written for it (it's not duplicate content used elsewhere), but it also has navigation and links pointing to MainDomain.com, which is where we convert and collect registrations. My question is, will this activity be considered a doorway page even though I'm using it for a landing page for a particular audience? And, if it could be considered a doorway page, would I be better off moving all these optimized landing pages to my MainDomain.com and then doing a 301 redirect from those other domains to the MainDomain.com. Your input is much appreciated ... thanks.
White Hat / Black Hat SEO | | DenverDude1 -
Multiple links to different pages from same page
Hey, I have an opportunity to get listed in a themed directory page, that has a high mozRank of 4+ and a high mozTrust of 5+. Would it be better to just have one link from that page going to one of my internal product category pages, or take advantage of the 'sitelinks' they offer, that allows me to have an additional 5 anchor text links to 5 other pages? I've attached an example. sitelinks.jpg
White Hat / Black Hat SEO | | JerDoggMckoy0