Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Why is my homepage ranking BELOW a subpage?
-
Search "peer to peer lending".
The page http://www.ratesetter.com/peer_to_peer_lending.htm appears higher than the homepage.
I don't think this is because of keyword density on page either as Zopa (competitor) have zero mentions of this keyword on their homepage.
What are your suggestions for getting the homepage ranked higher?
Thanks, Simon.
-
Remember you don't need to have that phrase exactly to be ranked for it. If the content has "peer" and "lending" in it, with some good off-page ranking "points" they could show higher than your site. Good luck!
-
I didn't dig into their site but I can tell you there is some sort of co-citation going on there. Rand did an awesome WBF a little while back that probably explains exactly what is going on.
-
Thanks vzPRO, appreciate you doing an on-page. I've done this already and recognise the good ratings of each page. The subpage is more keyword rich but if you refer to my reply to Kevin this is what is confusing me.
-
Thanks TommyTan. Yes indeed it does, but see my reply to Kevin above.
-
Thanks Kevin. This is what I find odd though, if you search the term "peer to peer lending" our competitor Zopa appears top with their homepage as the result. They have NO mention of "peer to peer lending" whatsoever on their homepage.
-
I've seen strong correlation between the keyword being in the page name / url and rankings but in general a sub-page is generally more targeted for a keyword.
I just ran the seomoz on-page report card for your home page and sub page with the keyword being peer to peer lending and though they both received an "A" there were more factors helping the sub page.
-
Google feels that that page is more relevant for that keyword than the homepage. Just looking at the on-page factors, I agree w/Google. The url, heading and overall copy seems to reflect that term more than the home page. Also, this page is much better landing page than the home page for people searching for info on this term.
-
Hi Simon,
I just have to say it even though it may not be the reason, does your subpage have more keywords and content than the home page for bots to crawl?
Another reason may be because you are getting more backlinks and social share on your subpage than your home page. Google may find that your subpage provide the better result to searchers than the home page because it might have more backlinks or contents for them to crawl.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Please tell me my website DA is Fake or any effect my ranking.
A few days ago I bought a DA increaser package from Fiverr for my Mobileinfo website. and after 15 days I see my DA-3 to Jupm on DA-54 this is a Majic. but a few days later I feel this was very bad practice on my website, and there was no benefit. Now Problem is I don't know what is my real DA and PA. and I want to remove this redirect backlink from my domain.! Please help me! DA Chart
Link Building | Oct 27, 2024, 3:38 AM | Abdul_Gaffar
Screenshot_18.png links
Screenshot_19.png0 -
zero ranking keywords
My website, pescoonlinebill.com, shows many queries in console but there are zero ranking keywords in MOZ dashboard.
Link Building | Oct 13, 2023, 5:54 AM | realdy1 -
Why my website is not getting rank?
I can understand my website age is a big issue but now I want you to help me. I have been doing guest posts for increasing the domain authority but no good result. I just want you to let me what should I do next? AmazeInvent
Link Building | Dec 2, 2024, 7:28 AM | alexmurphy11220 -
Reason of Keywords ranking up & down?
8 Keywords are increase in the last crawl report of my campaign but in next crawl report my keywords ranking badly down, only two keywords show in top in 50 rank and remaining 6 keywords are not in top 50 rank now.I want to know reason how its happened and what kind of activities done wrong by me?
Link Building | Oct 7, 2014, 7:37 AM | renukishor1 -
Homepage Vs. Inner Page Backlink Building?
If I'm trying to rank multiple inner pages, when does strengthening the homepage become more productive than strengthening the inner pages themselves? Is there a strategy to this? For example, maybe you build up a few dozen backlinks to each inner page, and then focus all your efforts on the homepage? Because, from my understanding, strengthening the homepage will go a long way towards helping your inner pages rank. Is that correct?
Link Building | Jul 5, 2013, 12:28 AM | JABacchetta0 -
Does the ratio of external nofollow links to external "do follow" links matter in terms of SERPs ranking?
My site has an external link nofollow:dofollow ratio of approximately 1:1 That is, there are about as many nofollow external links as "do follow" external links. I have an impression that the ratio of no-follow to "do follow" links is a factor in the way that our website shows up in SERPs. I have the impression from reading a variety of sources, and from looking at Seomoz, that calculate "trust" factors as if they mattered (in SERPs), that seem to value a relatively low nofollow:dofollow ratio. Am I correct about that? Thanks,
Link Building | Jun 29, 2012, 6:22 PM | tcolling
Tim PS - I don't know whether or not this matters, but our website is at: www.trustworthycare.com - Tim0 -
Why is my Page Rank 0.
Hi, I am trying to understand why my Page Rank is 0. Many forums say that it is because my site has been blocked by google. Any help with this would be much appreciated. http://davincidrivers.com
Link Building | Feb 6, 2012, 5:58 PM | MariaPerrone0 -
List of High Ranking Directories
Hi, Does anyone have a list of high ranking free or almost free directories that have high search engine rankings and have an opportunity for a link or links for a personal development site in the USA? The directories should have the following qualities: Old Site Age A lot of unique content (or as much as a directory can have) A clean site Plenty of Backlinks going to it Facebook followers (if possible, though this might be stretching it) high search engine rankings I think you get the general idea. I'm looking for directories that are high ranking and in for the long haul. They don't have to be free, but it's best if it's inexpensive. Thanks!
Link Building | Sep 28, 2011, 7:42 PM | BobGW0